Social influence Flashcards
What is conformity?
A type of social influence that describes how a person changes their attitude or behaviour in response to group pressure.
What are the three main types of conformity?
- Compliance
- Identification
- Internalisation
Define compliance in terms of conformity.
The shallowest level of conformity where a person changes their public behaviour but not their private beliefs.
What typically drives compliance?
Normative social influence (NSI).
Provide an example of compliance.
Someone might say they like a popular music genre because their friends do, but privately they dislike it.
Define identification in terms of conformity.
A middle level of conformity where a person changes both their public behaviour and private beliefs, but only in the presence of a group.
What typically drives identification?
Normative social influence (NSI).
Provide an example of identification.
A student may become vegetarian while living with vegetarian housemates but eats meat when away from them.
Define internalisation in terms of conformity.
The deepest level of conformity where a person permanently changes both their public behaviour and private beliefs.
What typically drives internalisation?
Informational social influence (ISI).
Provide an example of internalisation.
If someone converts to a new religion after learning about it from a group, their beliefs remain even when the group is not present.
What is normative social influence (NSI)?
People conform to be accepted or to fit in with a group.
What motivates people to conform under normative social influence?
The desire for social approval and the fear of rejection.
What type of change does normative social influence typically lead to?
Compliance or identification (short-term change).
What is informational social influence (ISI)?
People conform because they believe others are right.
In what situations does informational social influence typically occur?
In ambiguous situations where people look to others for guidance.
What type of change does informational social influence typically lead to?
Internalisation (long-term change).
What did Asch’s (1951) study demonstrate about normative social influence?
Many participants conformed to obviously incorrect answers given by a majority to avoid disapproval.
What was the effect of private answers in Asch’s study?
Conformity dropped to 12.5% when participants wrote down answers privately.
What did Jenness (1932) study demonstrate about informational social influence?
Participants’ estimates shifted closer to the group’s estimate after discussion, showing internalisation.
Which gender conformed more in Jenness’s study?
Female participants conformed more than males.
What effect does group size have on conformity according to Asch’s variations?
Conformity increases with group size up to three confederates, then slightly decreases with more.
What was the conformity rate with three confederates in Asch’s study?
32%.
What was the effect of unanimity on conformity?
Conformity dropped to 5% when one confederate gave the correct answer.