Social Influence Flashcards
definition
Conformity
Changing belief or behaviour in order to fit in with a group
Compliance
When an individual changes public beliefs even though they privately disagree
Identification
When an individual changes public beliefs to fit in with a group even if they privately disagree
Internalisation
When private and public beliefs are the same. Deepest level of conformity
Normative social influence
definition, research support
Conforming because they want to be accepted by the group. Still conform even if privately disagree
E.g Asch’s line study
Informational social influence
definition, research support
Conforming in an ambiguous situation as they don’t know the correct answer/behaviour
E.g Jenness study