social influence Flashcards
what is ecological validity?
tells us whether or not our findings can be generalised to real world settings
what is internal validity?
is a measure of whether results obtained are solely affected by changes in the variable being manipulated (ie independent variable) in a cause and effect relationship
what is conformity?
it is the process of yielding to majority influence complying with standards,rules or laws
what is the 3 process theory of Kelman (1958)
compliance,identification,internalisation
what is compliance (Kelman)?
Individuals adjust behaviour and opinions to fit those of a group to avoid disapproval. It is a weak form of conformity as it is a desire to be accepted therefore does not affect feelings
What is Identification (kelman)?
individuals adjust their behaviour and opinions both publicly and privately to become a member. Stronger type of conformity and can be temporary
What is internalisation (kelman)?
Individual accepts group norms and make it part of their own behaviours and opinions. This change is permanent
i.e faith conversion
what are the two parts of Deutsch and Gerard (1955) ?
normative social influence + informational social influence
what is normative social influence?
based on our desire to be liked looking at what is ‘normal’ behaviour for the group. NSI can occur around strangers as an individual may be concerned about rejection
eg dressing like a group of people to fit in to try to become friends with them
what is informational social influence?
based on our desire to be right as it helps us feel in control of our lives. When individuals are unsure on something they will look to others for information. Most likely to occur when there social ambiguity,does not know how to act so looks for approval
what is a situational variable?
changes in the situation (size of majority,unanimity,task difficulty)
what is an individual variable?
differences in the participant (gender,mood,culture)
how did size of majority affect Aschs research?
conformity rates increase as the size increases 13% with 2 confederates and 32% increase with 3
what is unanimity?
the extent that members of a majority agree with one another
how does unanimity affect Aschs research?
it dropped when just one other participant dissented
how did task difficulty affect Aschs study?
more difficult task = more conformity
how did gender affect Aschs study?
females more likely to conform due to submissive role in society
how did mood affect Aschs study?
people are more likely to conform if happy
how did culture affect Aschs study?
individual culture (Britain) less likely to conform whereas collectivist culture (North Korea)
what is ecological validity?
tells us whether or not our findings can be generalised to real world settings
what is external validity?
refers to whether your study results can be generalised to the population that you are studying across setting and time
what is temporal validity?
may not reflect modern day its a product of its time
what is cultural bias in Milgrams study?
only Americans were used in the study so can not be linked to other cultures
what was Sheridan and King (1972) study?
used women in an obedience study where results found that 100% of women went up to 450V and only 54% of men when shocking the puppies