Social Influence

Question 1

Types of conformity: internalisation

Answer 1

Deep. Genuinely accept opinion. Public and private change in opinion/behaviour. Permanent. Persist in the absence of group members.

Question 2

Types of conformity: Identification

Answer 2

Performative. Conform to the group because there is something about the group we value. Want to be a part of it. Public change of opinions/behaviour even if privately we don’t agree with everything the group stands for.

Question 3

Types of conformity: compliance

Answer 3

Superficial. Simply ‘going along with it’ in public but privately not changing personal opinion/behaviour. Behaviour stops as soon as group pressure stops.