social influence Flashcards
how many confederates did Asch have
7
how often did asch’s participants conform to confederates
37%
how often did asch’s control group conform
0.7%
how many of asch’s participants conformed at least once
75%
how many trials total did asch’s participants do / how many critical trials
18, 12
why did participants conform in asch’s study
normative social influence
strength of asch
lab setting, controlled variables, easy to retest to get same results, high internal reliability
weakness of asch
lacks ecological validity, not natural setting, may be less likely to conform if had real life consequences
with 2 confederates how many conformed asch
14%
with 3 confederates how many conformed asch
32%
how many conformed to asch study with a dissenter
fell to 5.5%w
what happened to conformity when the task was harder
conformity rose
what did perrin and spencer look at
conformity of engineering students (same study as asch)
what did perrin and spencer find
conformity was lower in engineering students as they had confidence in their observation skills
where was zimbardos prison
stanford prison
how many in zimbardo, what gender and how
24 male voulenteers
how was zimbardo prison convincing
both given uniform, guards had sunglasses, prisoners ‘arrested’
what did zimbardo find
at first guards tried to assert authority, prisoners stuck together. then prisoners became more obedient/ passive, guards became worse. stopped on day 6 due to prisoner distress
zimbardo strength
controlled observation, controlled variables, high internal validity, cause and effect can be established
