Social Influence Flashcards

1
Q

Conformity

A

The tendency to change what we do think or say in response to the influence of a real or imagined group pressure

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2
Q

Internalisation

A

An extreme type of conformity
Occurs when a person genuinely accepts the group norms
This result in a private as well as a public change of opinion/behaviour
This change is usually permanent as attitudes have been internalised and become a part of how the person thinks
The change in behaviour occurs even when group members are absent

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3
Q

Identification

A

A moderate type of conformity
where we act in the same way as the group because we value it and we want to be a part of it but we don’t necessarily agree with everything the majority/group believes privately
but we agree publicly to be accepted by the group.

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4
Q

Compliance

A

Temporary type of conformity
where we outwardly go along with the majority view but privately disagree with it just changing behaviour
only happens When there is a group pressure and stops when there’s no pressure

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5
Q

Explanation for conformity ISI

A

Informative social influence
Wanting to be right
Refers to instances where people conform as they are unsure about what to do in a particular unclear situation, so they looked at others for guidance
Leads to internalisation and is a cognitive process

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6
Q

Explanations for conformity NSI

A

Normative social influence
Wanting to be liked
Refers to instances where someone conform is in order to fit in and gain approval/avoid disapproval from the group members
Leads to compliance and is a emotional process

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7
Q

Research support for NSI - evaluation

A

In aschs line experiment he interviewed his participants and they conformed as they felt self-conscious about saying the “wrong answer” and afraid of disapproval from the group
75% of ppts conformed once
Strength because it shows NSI is a valid explanation and shows that conformity is due to a desire of approval in a group / majority

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8
Q

Research support for ISI

A

Lucas et al 2006
Carried out an experiment that involved giving participants hard/easy math problems
they easily answered the easy math problems
They found that part difference for conformed to the wrong answers in the difficult mass problems given by the Confederates
Supports ISI as the participants believed that the confederates were correct as a result said the same answer as them as they didn’t want to appear wrong in an ambiguous situation

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9
Q

Counterpoint for Lucas et al

A

It’s unclear in real life, whether it is NSI or ISI and in research studies
Conformity is reduced when there is 1 dissenter found by asch
This shows that NSA and ISI tend to work together to operate in the real world

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10
Q

Evaluation point for individual differences in NSI

A

Some research shows that there are individual differences in the way people respond to normative social influence
These people are known as naffilliators
McGhee and teevan
Found that students who were nafilliators more likely to conform
Shows someone might respond to group pressure more easily another due to individual differences in ones personality should be taken into account when explaining reasons for conformity

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11
Q

Procedure of aschs study

A

Two cards , one with standard line and another with three lines on the comparison card
PPT’s Asked which line matched the standard line
123 American male students
One participant in a group of confederates
Who were instructed to give the wrong answer
12 critical trials

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12
Q

Findings of Aschs study

A

Naive participant gave the wrong answer 36.8%
75% of participants conformed at least one
25% didn’t confirm on any trials
Aschs effect- participants conform even when the situation is clear this is used to explain the results
When participants interviewed, they said they conform to avoid rejection NSI

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13
Q

Conclusion of aschs study

A

Even in a care situation, there’s still a strong group pressure to conform, especially when the group is confident
Ppts conformed due to NSI AND ISI
As they didn’t want to be rejected by the group And they doubted their own judgement and wanted to be seen as correct

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14
Q

Variations of aschs study - task difficulty

A

isi
made the lines similar in length ans so made it harder for ppts to identify what lines on the comparison card matched the standard line

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15
Q

Weakness of Aschs study - artificial situation/ task

A

Comparing lines lacks mundane realism and is meaningless
as it fails to replicate real life social interactions of conforming in a social context
The artificial nature of his study means its not a valid measure of real life situation

Plus the study was a laboratory experiment which means it would of been hard for confederates to act convincingly
PPTS may show demand characteristics as they are trying to guess the aim

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16
Q

Strength of aschs study - research support

A

Lucas et al 2006
Asked to solve hard and easy maths problems and when it came to solving hard maths problems PPTS who lacked maths skills struggled and in an ambiguous situation looked to other ppts for the right answer [ISI]

Links to aschs study supporting the situational variable of task difficulty bc ppts said the same answers as the confederates as they also didnt want to be wrong [ISI]

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17
Q

Weakness of aschs study = limited application

A

All aschs ppts = American men
Aschs study has been replicated due to standardised procedured and shown to be gender and cultural bias which makes it hard to generalise findings to the population

BOND AND SMITH = found that collectivist cultures who care for social groups are more likely to conform then individualstic cultures such as the USA

NETO = found that women are more likely to conform as they are more concerned with social relationships and being accepted [nsi]

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18
Q

AIM OF ZMBARDOS STUDY

A

To discover wether a persons behaviour in a group is influenced by the situation or by their personality

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19
Q

PROCEDURE OF ZIMBARDOS STUDY

A
  • Converted standford uni psychology basement into a mock prison
  • advertised students to be prisoners or guards and were randomly assigned thesse roles
  • 21 ppts who were payed $15 a day
    -controlled observation
    -ppts screened to make sure they were psychologically and mentally stable or not
    -prisoners arrested at own homes where they were stripped and blindfolded
  • given a numbered smock to wear with chains around their ankles
  • set to run for 2 weeks
  • zimabrdo was prison superintendent
  • gaurds given : khaki military uniforms, tinted dark sunglasses ,and a truncheon to create a sense of power
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20
Q

Findings of SPE for prisoners

A

Showed signs of stress , anxiety, helplessness
One prisoner left after 36 hours then more left after many more emotional break downs
Experiment only lasted 6 days
Zimbardo wouldn’t let ppts withdraw at first
Prisoners found ways to please gaurds such as snitching on others
One prisoner went on a hunger strike
Prisoners rebelled on the 2nd day

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21
Q

Findings of SPE for Gaurds

A

-Within hours became harsh/aggressive to prisoners
-used fire extinguishers to retaliate against rebellion using divide and rule tactics
- Guards demanded even greater obedience
- played prisoners off each other
- completed headcount’s in the middle of the night
- made prisoners clean toilets with bear hands

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22
Q

conclusion of spe by zimbardo

A

People quickly conform to social roles, even if it goes against moral principles

Furthermore he conducted that situational factors are larger responsible for behaviour found

As none of the participants had ever demonstrated such behaviours previously

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23
Q

weakness of zimbardo - ethics

A

informed consent / deception - ppts wasn’t told they would be arrested at their own home

right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines

protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns

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24
Q

weakness of zimbardo - ethics

A

informed consent / deception - ppts wasn’t told they would be arrested at their own home

right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines

protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns

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25
lack of realism zimbardos study -banuazizi and movahedi
criticised for not being realistic enough for example, demand characteristics made affected the study and is the reason why ppts behaviour brought on by the situation Ppts we’re play acting and based their performance off of stereotypes for example, one participant said he based his behaviour on a character from “cool hand luke “ and why the prisoners rioted as they thought that’s what stereotypically occurs in a prison Suggesting the findings tell us little any conformed
26
Counter point to Banuazizi and movahedi
McDermott argues that participants behaved as if the prison was real to them 90% of conversations were about prison life person 416, thought it was a real prison ran by psychologists meaning it was high internal validity and shows us SPE did replicate the roles of prisoners and gaurds
27
strength of spe - application
good real world application as all participants screened before the study as emotionally stable so it shows are there anyone can conform to prison or guard social roles if placed in that situation and change their behaviour drastically as a result, helps us explains incidents of cruelty and abuse in real world institutional settings like the gaurds in Abu Ghraib
28
Obedience
When a persons behaviour follows that which is demanded by another person
29
What are the two explanations for obedience?
Dispositional hypothesis Situational hypothesis
30
Dispositional hypothesis
Do characteristics determine behaviour
31
Situational hypothesis
Conditions in a situation
32
Aim of Milgram study
To investigate what level of obedience participants would show when a authority figure told them to administer shocks to another person
33
Method of Milgram study
Controlled observation in which obedience was measured in terms of voltage given to victim Lab experiment - Carried out under controlled conditions Participants reactions measured by interviews and observations after the study
34
Milgram’s study- participants
Milgram advertised for people to take part in a memory experiment Place adverts and newspapers and direct mailing Volunteer sampling 40 males 2 confederates Participants aged 20 to 40 years with various occupations and educational backgrounds
35
Background of Milgram‘s study
Milgram wanted to find out why did the German people obey Hitler and kill around 6 million Jews and 5 million minority social groups was it because the Germans were different to people from other countries
36
Baseline procedure of Milgram’s study
Yale university Learner -confederate getting fake shocked Teacher - naive ppt Experimenter- confederate in Labcoat what naive participant arrived to the lab ,They were introduced to another participant who was a confederate. They drew out who wanted to be teacher/learner but it was always rigged so the naive participant would always be the teacher Teacher cannot see learner but could hear them The teacher gave the learner electric shocks every time they got the answer wrong on the memory task or failed to answer Increased by 15 V with each mistake up to 450 V Though the shocks were fake, they were all labelled dangerous When teacher got to 300 V, the learner banged on the wall Then at 315 V he banged on the wall again but was silent rest of the procedure
37
What 4 prods did the experimenter use for milgarms study
Experiment are used for prods to encourage the teacher to continue Prod 1 – please continue Prod 2 – the experiment requires you to carry on Prod 3– it’s absolutely essential you continue Prod 4-you have no other choice you must go on
38
Findings of Milgram study
100% of ppts delivered shocks up to 300 V 65% of ppts went up to the highest amount of 450 V they were fully obedient Milgram also collected qualitative data including observation Such as participants showing signs of extreme tension like Sweating, groaning, stuttering, trembling, biting lips digging their fingernails into their hand and even 3 participants having uncontrollable seizures
39
Conclusion of Milgram study
The German people are different to other people for obeying ordinary people are likely to follow orders given by an authority figure Even to the extent of killing a innocent person or inflicting harm Milgram said that is ingrained in us to obey if one recognise the authority as normally right 
40
Milgrams variation study of location : AIM
To investigate whether obedience levels would drop in a non-prestigious university/enviroment
41
Milgrams Location Variation Study : PROCEDURE
Conducted the experiment in a small rundown commercial office block , where participants were told the study was being conducted by a private company of Bridgeport The same procedure as the original study Sparsely furnished rundown office room
42
Milgram Location variation study : findings
47.5% gave the full 450 volts Participants have more doubts and asked questions about the legitimacy
43
Milgram variation study of location : CONCLUSION
Concluded that the idea of a legitimate setting increases obedience levels even when participants question the credentials of the company as a still a link to scientific research
44
Milgram variation study of uniform : Aim
To see whether an order given by someone without authority is followed
45
Milgram variation study of uniform : PROCEDURE
The experimenter was originally wearing a grey lab coat which was a symbol of his authority However, Milgram carried out a variation in which experiments was called away because of a phone call right at the start of the procedure , After delivering instructions to the ppt The role of the experimenter was taken over by an ordering member of the public in every day clothing (less professional)
46
Milgram variation study of uniform: results
Only 20% of participants gave the full 450 volts from the original 65% and 16/20 watched the ordinary person give 450 volts
47
Milgram variation study of uniform : Comclusion
Levels of obedience fall with an ordinary person who wasn’t perceived as an authority figure due to the lack of their professionalism
48
Milgram’s variation study of proximity: AIM
To see whether the physical distance between the experimenter and the teacher would affect the obedience level
49
Milgram variation study of proximity : a PROCEDURE
Initial instructions with face-to-face the experiments are left the room to give the rest instructions via telephone
50
Milgram’s variation study of proximity results
Number of participants willing to give 450 V fell sharply to 20.5% from 65% Sometimes participants would lie about increasing the shocks, but would actually give low voltages
51
Milgram variation study of proximity conclusion
Milgram found that reduced proximity of the experimental letter fewer participants obeying Physical presence is a vital force which makes it easier to obey
52
One strength of Milgram - HOFLING ET AL AND MILGRAMS SITUATIONAL VARIABLES
it is reliable Because he use stabilised procedures like the four prods and debriefed all ppts to ensure all participants experience was the same for valid data Therefore, the study can be repeated seen with his variation studies and office studies like Sheridan and king due to the controls
53
A weakness of Milgram study- ETHICS
Ethically wrong This is because participants were deceived about the aim of the study and throughout as they were told that the shocks were dangerous and that they had signed up for a memory experiment Furthermore, some of the participants were not protected from harm and three participants had uncontrollable seizures and many participants showed extreme signs of tenison COUNTERPOINT: however, most participants would debrief that the end of the study and they were glad that they took part plus you could argue that no ethical guidelines were sustained at the time of the study
54
Strength of Milgram study application to real life
One strength of milligrams study is that it can be applied to real life This is because Milgram concluded that ordinary people are likely to follow orders by an authority figure and that the German people aren’t different from other people For obeying dehumanising actions
55
A criticism of Milgram study- ORNE AND HOLLAND
Lacks internal validity Result of the study lacking mundane realism and ecological validity due to its artificial nature of a lab experiment And deliverance task isn’t an every day task Therefore, participants could’ve possibly shown demand characteristics to match the aim of the study or live up to the researchers expectations and instead of showing real behaviour they could’ve played acted so that’s why they delivered the full 450 V
56
Criticism of milgram - Kilham and Mann - gender and culture bias
Many studies show that countries differ in the degree in which people traditionally are obedient to authority They found that when they replicated Milgram’s procedure in Australia with females only 16% of participants went to the four 450 V Compare to Mantells study found that 85% of German participants delivered the 450v This shows conflicting evidence of Milgram study and that obedience to authority is most likely to be accepted in more countries than some
57
Variation of aschs study - Unanimity
a confederate broke the groups unanimity by responding correctly. In this variation, the conformity rate dropped to 5.5%. This suggests that the presence of a dissenter provides social support
58
Variation of aschs study - Group size '
varied the number of confederates from 1 to 16 , -the rate of conformity was just 3% when there was only 1 confederate -the rate increased by 33 with 3 confederates however when there was 16 confederates conformity dropped to 31% This suggests that the presence of a small unanimous group has a strong social pressure beyond a point
59
Autonomy
humans acting according to free will
60
Agency
humans switch to an agentic state of mind , see themselves as acting as an agent, for the authority figure
61
Agentic state -
moving from an autonomous state to an agentic shift which is seeing themselves as agents of others and not responsible for their own actions they surrender their free will and conscience to serve others
62
Evidence / Examples from Milgrams study for agentic state
when ppts were debriefed at the end of the study and milgram asked why they administered shocks a typical reply was “i was just doing what i was told to do”
63
Why did the ppts carry on delivering the shocks? - agentic state
the ppts in his study gave the shock as they saw themselves as an agent for the authority figure (experimenter) and not responsible for their actions but it was the experimenters responsibility
64
What is moral strain?
Milgram observed ppts feel moral strain - experience anxiety usually because they are asked to do something that goes against their moral judgement They tend to feel powerless to disobey when an order goes against their judgement The shift to an agentic state of mind - relieves moral strain. This is because we displace responsibility of situation on to the authority figure
65
Evidence/Examples of moral strain in milgrams original study
3 seizures signs on tension : lip and fingernail bitting , sweating , trembling, stuttering
66
Legitmacy of authority
We are taught from a young age that certain people are at the top of the social hierarchy. We accept that teachers , police officers and security guards all have legitimate authority and we trust them to exert power over us However over time some authority figures have exploited their authority to cause destruction by ordering those lower don in the social hierarchy to act in cruel and torturous ways e.g hofflings study and massacre at My Lai , lieutenant calley said that he was simply following orders from his superior Captain medina and that he took no responsibility fo his actions But because we believe their authority is legitimate we act in an agentic state , believing we are simply following orders and its their responsibility
67
What made the teacher in milgrams study believe they were obeying to a legitimate authority?
The professionalism of the experimenter in a lab coat The location of prestigious Yale
68
What 2 things did milgram suggest must be in order for a person to enter the agentic state?
the authority figure must be perceived as being qualified to direct other’s behaviour, must be seen as legitimate the agent (person being ordered ) is able to believe that the authority will accept responsibility for what happens
69
Bindings Factors
What keeps a person in an agentic state ignore the behaviour to reduce moral strain they are feeling (reduce the emotion)
70
How is binding factors supported in milgrams study?
Ppts were told its only mild tissue damage and that they wouldn’t be that hurt
71
Research support for agency theory - Milgarms OG experiment
65% of ppts were willing to obey to deliver shocks up to 450v ppts often asked the experimenter ‘who will be responsible” if the learner is harmed when the experimenter replied that “ im responsible “ , ppts went through with the procedure quickly with no further objections. This supports agency theory as they were experiencing moral strain but as they questioned responsibility they suffered an agentic shift as they saw themselves as not responsible anymore but the Experimenter was
72
Research support for agentic state - Blass and Schmitt
Students shown milgarms study and asked to identify who was responsible and the students blamed mr Wallace / experimenter is responsible for the pain of the learner Arguing, he had responsibility due to his treatment authority and that he was perceived as a scientist This suggests a strength for legitimacy of authority/agent state as the participants were not responsible and just following orders of a professional authority figure due to the uniform
73
Limited explanation for agency theory and legitimacy of authority - Rank and Jacobson
Conducted a study with nurses and found 16/18 of the nurses failed to obey orders from a Doctor Who asked them to administer an overdose of the drug Valium to a patient Nurses further reported that they considered themselves responsible for their actions so they didn’t deliver the drug This is a weakness nurses failed to obey doctors who they normally would obey however, when the authority is perceived as destructive not everyone will obey as they feel responsible for their actions
74
Research support for legitimacy of authority - HOFFLING ET AL
Late at night a doctor telephoned a nurse asking her to administer twice a daily dose of a drug to a patient against hospital policy 21/22 follow the doctors order and attempted to give the medication to the patient this suggests nurse would’ve justified their behaviour by saying they were following orders of the doctors that mean they have become agents for the doctor and displaced personal responsibility
75
Authoritarian Chararteristics
Show extreme respect/submissiveness to authority See society as a weak then it once was so they believe they need a strong powerful leader with traditional values Uncomfortable with uncertainty Show contempt for those of inferior status Believe people belong to other ethnic groups are responsible for the ills of society because they are ethnocentric Likely to categorise people into ”us” and “them” groups , seeing their own group as superior
76
Origins of the Authoritarian personality
Harsh parenting - strict discipline , impossibly high standards, absolute loyalty, severe criticism of perceived failings Parents will give conditional love if they act/behave a certain way . That lives up to their standards Adorno et al - argued that those childhood experiences create hostility , plus resentment in a child but the child cannot express these feelings directly to the parents so they displace it onto others they perceive as they perceive as weaker This process is called scapegoating This explains hatred towards “socially inferior“ people who belong to other groups A central feature of obedience to a higher authority Psychodynamic explanation
77
ADORNO ET AL - PROCEDURE
He investigated the causes of obedient personality in more than 2000 middle-class white Americans He also studied their unconscious attitudes towards other racial groups They used Several scales to measure this including the F-scale to measure fascism , which is still used today to measure authoritarian personality Example : “obedience and respect for or authority are the most important virtues children should learn”
78
FINDINGS OF ADORNO ET AL
scored high on the F scale = Identified with strong people and generally disliked the weak Conscious of their and others status Showed extreme respect/serivility of those with highest status Traits are basis of obedience and authoritarian personality Adorno et al — authoritarian people had a certain cognitive style ( way of perceiving others ) No fuzziness between categories of people Fixed/distinctive stereotypes of other groups Found a positive correlation between authoritarianism and prejudice
79
Milgrams and Elms - Research support for authoritarian personality
Interviewed the original participants from milgrams study who had been fully obedient They completed the F scale ( 20 obedient and 20 defiant) ppts involved in experiment) from Milgram original study FINDINGS: rose who had been highly obedience and gave the full 450 V scored higher on the F scale and those who disobeyed and not gave the highest shocks This suggests a link between the personality and being obedient and support Adorno view that obedient people may well show similar characteristics to people who have an authoritarian personality
80
COUNTERPOINT 4 Milgrams and Elms - Research support for authoritarian personality
They found some obedient participants did display some characteristics that were unusual for the personality For example, Milgram’s obedient participants did not experience unusual levels of childhood punishment Therefore, this link is complex
81
Limited explanation for authoritarian personality
Makes it hard to explain obedient behaviour in the majority of a countries population Pre-war Germany, millions of individuals displayed obedient racist and anti-semitic behaviour However, not everyone possesses the same authoritarian personality and realistically they must have differed in their personalities
82
Weakness- Political bias of authoritarian personality - Christie and jahoda
F scale measures tendency towards an extreme form of right wing ideology They argue that this is a politically biassed interpretation of authoritarian personality They point out the harsh reality of left-wing of authoritarianism in the shape of the Bolsheviks in Russia and Chinese Moaism They also point out that extreme right and left-wing ideologies have the idea of emphasising importance of obedience to a legitimate political authority in common
83
Internal locus of control
person believes their responsible for what happens to them and the events in their lives
84
external locus of control –
e person believes it’s mainly a matter of luck or outside forces that is responsible for the events in their life
85
Resisting social influence INTERNAL LOC
INTERNAL LOC - more likely to be able to resist the pressures to conform or obey This because the person takes responsibility for the actions and is more likely to base their decisions of their own beliefs and fuss resist the pressures from other people
86
Characteristics displayed by someone with an internal LOC
Self-confidence More achievement orientated Higher intelligence Less need for social approval
87
Research support for LOC - Holland
Repeated Milgram study And measured if participants were internals or externals 37% internal LOC Did not continue With the maximum shock and showed greater resistance 23% of internal LOC did not continue Increases validity of the LOC explanation and our confidence that it can explain resistance And also provides a link between resistance to obedience and LOC
88
Contradictory research for LOC - Twenge et al
Analyse data from American obedience studies over a 40 year period The data showed that over this time people have become more resistant to obedience but more external However, if resistance to obedience was linked to internal LOC, then we would expect people to become more internal Therefore challenging the link On the other hand, the results may be due to a change in society where many things are increasing outside personal control
89
Social support
presence of people who resist pressures to conform or obey can help others to do the same These people act as model to show others resistance to social influence is possible
90
Resisting conformity due to social support
Pressure to conform can be resisted if the others that are present are not conforming as well Aschs variation study - Unanmity Enable naive participants to freely follow their own conscious as the confederate act as a model of independent behaviour Majority no longer unanimous
91
Resisting Obedience due to social support
If another person disobey the pressure to obey can be resisted Melgrove variation study – obedience dropped from 65% to 10% The person is disobedience act as a model of descent for the genuine participants to follow and therefore resist obedience
92
Research support for social support- albrecht et al
Evaluated teen fresh start USA Eight week programs to help pregnant adolescence resist pressure to smoke Social support was given by a buddy /older mentor Findings : at the end of the program those who had a body was significantly less likely to smoke than those who didn’t have one Shows that social support can help young people resist pressures
93
Conflicting research support for social support - Allen and Levine
Showed social support can help individuals resist the influence of a group pressure Replicated aschs study but had a decent with good eyesight 64% of genuine participants refused to conform when did the dissenter was involed However , the study also showed that social support does not always help When the centre had obviously Poor eyesight resistance was only 36%