Social Influence Flashcards
Conformity
The tendency to change what we do think or say in response to the influence of a real or imagined group pressure
Internalisation
An extreme type of conformity
Occurs when a person genuinely accepts the group norms
This result in a private as well as a public change of opinion/behaviour
This change is usually permanent as attitudes have been internalised and become a part of how the person thinks
The change in behaviour occurs even when group members are absent
Identification
A moderate type of conformity
where we act in the same way as the group because we value it and we want to be a part of it but we don’t necessarily agree with everything the majority/group believes privately
but we agree publicly to be accepted by the group.
Compliance
Temporary type of conformity
where we outwardly go along with the majority view but privately disagree with it just changing behaviour
only happens When there is a group pressure and stops when there’s no pressure
Explanation for conformity ISI
Informative social influence
Wanting to be right
Refers to instances where people conform as they are unsure about what to do in a particular unclear situation, so they looked at others for guidance
Leads to internalisation and is a cognitive process
Explanations for conformity NSI
Normative social influence
Wanting to be liked
Refers to instances where someone conform is in order to fit in and gain approval/avoid disapproval from the group members
Leads to compliance and is a emotional process
Research support for NSI - evaluation
In aschs line experiment he interviewed his participants and they conformed as they felt self-conscious about saying the “wrong answer” and afraid of disapproval from the group
75% of ppts conformed once
Strength because it shows NSI is a valid explanation and shows that conformity is due to a desire of approval in a group / majority
Research support for ISI
Lucas et al 2006
Carried out an experiment that involved giving participants hard/easy math problems
they easily answered the easy math problems
They found that part difference for conformed to the wrong answers in the difficult mass problems given by the Confederates
Supports ISI as the participants believed that the confederates were correct as a result said the same answer as them as they didn’t want to appear wrong in an ambiguous situation
Counterpoint for Lucas et al
It’s unclear in real life, whether it is NSI or ISI and in research studies
Conformity is reduced when there is 1 dissenter found by asch
This shows that NSA and ISI tend to work together to operate in the real world
Evaluation point for individual differences in NSI
Some research shows that there are individual differences in the way people respond to normative social influence
These people are known as naffilliators
McGhee and teevan
Found that students who were nafilliators more likely to conform
Shows someone might respond to group pressure more easily another due to individual differences in ones personality should be taken into account when explaining reasons for conformity
Procedure of aschs study
Two cards , one with standard line and another with three lines on the comparison card
PPT’s Asked which line matched the standard line
123 American male students
One participant in a group of confederates
Who were instructed to give the wrong answer
12 critical trials
Findings of Aschs study
Naive participant gave the wrong answer 36.8%
75% of participants conformed at least one
25% didn’t confirm on any trials
Aschs effect- participants conform even when the situation is clear this is used to explain the results
When participants interviewed, they said they conform to avoid rejection NSI
Conclusion of aschs study
Even in a care situation, there’s still a strong group pressure to conform, especially when the group is confident
Ppts conformed due to NSI AND ISI
As they didn’t want to be rejected by the group And they doubted their own judgement and wanted to be seen as correct
Variations of aschs study - task difficulty
isi
made the lines similar in length ans so made it harder for ppts to identify what lines on the comparison card matched the standard line
Weakness of Aschs study - artificial situation/ task
Comparing lines lacks mundane realism and is meaningless
as it fails to replicate real life social interactions of conforming in a social context
The artificial nature of his study means its not a valid measure of real life situation
Plus the study was a laboratory experiment which means it would of been hard for confederates to act convincingly
PPTS may show demand characteristics as they are trying to guess the aim
Strength of aschs study - research support
Lucas et al 2006
Asked to solve hard and easy maths problems and when it came to solving hard maths problems PPTS who lacked maths skills struggled and in an ambiguous situation looked to other ppts for the right answer [ISI]
Links to aschs study supporting the situational variable of task difficulty bc ppts said the same answers as the confederates as they also didnt want to be wrong [ISI]
Weakness of aschs study = limited application
All aschs ppts = American men
Aschs study has been replicated due to standardised procedured and shown to be gender and cultural bias which makes it hard to generalise findings to the population
BOND AND SMITH = found that collectivist cultures who care for social groups are more likely to conform then individualstic cultures such as the USA
NETO = found that women are more likely to conform as they are more concerned with social relationships and being accepted [nsi]
AIM OF ZMBARDOS STUDY
To discover wether a persons behaviour in a group is influenced by the situation or by their personality
PROCEDURE OF ZIMBARDOS STUDY
- Converted standford uni psychology basement into a mock prison
- advertised students to be prisoners or guards and were randomly assigned thesse roles
- 21 ppts who were payed $15 a day
-controlled observation
-ppts screened to make sure they were psychologically and mentally stable or not
-prisoners arrested at own homes where they were stripped and blindfolded - given a numbered smock to wear with chains around their ankles
- set to run for 2 weeks
- zimabrdo was prison superintendent
- gaurds given : khaki military uniforms, tinted dark sunglasses ,and a truncheon to create a sense of power
Findings of SPE for prisoners
Showed signs of stress , anxiety, helplessness
One prisoner left after 36 hours then more left after many more emotional break downs
Experiment only lasted 6 days
Zimbardo wouldn’t let ppts withdraw at first
Prisoners found ways to please gaurds such as snitching on others
One prisoner went on a hunger strike
Prisoners rebelled on the 2nd day
Findings of SPE for Gaurds
-Within hours became harsh/aggressive to prisoners
-used fire extinguishers to retaliate against rebellion using divide and rule tactics
- Guards demanded even greater obedience
- played prisoners off each other
- completed headcount’s in the middle of the night
- made prisoners clean toilets with bear hands
conclusion of spe by zimbardo
People quickly conform to social roles, even if it goes against moral principles
Furthermore he conducted that situational factors are larger responsible for behaviour found
As none of the participants had ever demonstrated such behaviours previously
weakness of zimbardo - ethics
informed consent / deception - ppts wasn’t told they would be arrested at their own home
right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines
protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns
weakness of zimbardo - ethics
informed consent / deception - ppts wasn’t told they would be arrested at their own home
right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines
protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns
lack of realism weakness banuazizi and movahedi
criticised for not being realistic enough
for example,
demand characteristics made affected the study and is the reason why ppts behaviour brought on by the situation
Ppts we’re play acting and based their performance off of stereotypes
for example,
one participant said he based his behaviour on a character from “cool hand luke “ and why the prisoners rioted as they thought that’s what stereotypically occurs in a prison
Suggesting the findings tell us little any conformed
Counter point to Banuazizi and movahedi
McDermott argues that participants behaved as if the prison was real to them
90% of conversations were about prison life
person 416, thought it was a real prison ran by psychologists
meaning it was high internal validity and shows us SPE did replicate the roles of prisoners and gaurds
strength of spe - application
good real world application
as all participants screened before the study as emotionally stable
so it shows are there anyone can conform to prison or guard social roles if placed in that situation and change their behaviour drastically
as a result, helps us explains incidents of cruelty and abuse in real world institutional settings like the gaurds in Abu Ghraib
Obedience
When a persons behaviour follows that which is demanded by another person
What are the two explanations for obedience?
Dispositional hypothesis
Situational hypothesis
Dispositional hypothesis
Do characteristics determine behaviour
Situational hypothesis
Conditions in a situation
Aim of Milgram study
To investigate what level of obedience participants would show when a authority figure told them to administer shocks to another person
Method of Milgram study
Controlled observation in which obedience was measured in terms of voltage given to victim
Lab experiment - Carried out under controlled conditions
Participants reactions measured by interviews and observations after the study
Milgram’s study- participants
Milgram advertised for people to take part in a memory experiment
Place adverts and newspapers and direct mailing
Volunteer sampling
40 males
2 confederates
Participants aged 20 to 40 years with various occupations and educational backgrounds
Background of Milgram‘s study
Milgram wanted to find out why did the German people obey Hitler and kill around 6 million Jews and 5 million minority social groups was it because the Germans were different to people from other countries
Baseline procedure of Milgram’s study
Yale university
Learner -confederate getting fake shocked
Teacher - naive ppt
Experimenter- confederate in Labcoat
what naive participant arrived to the lab ,They were introduced to another participant who was a confederate.
They drew out who wanted to be teacher/learner but it was always rigged so the naive participant would always be the teacher
Teacher cannot see learner but could hear them
The teacher gave the learner electric shocks every time they got the answer wrong on the memory task or failed to answer
Increased by 15 V with each mistake up to 450 V
Though the shocks were fake, they were all labelled dangerous
When teacher got to 300 V, the learner banged on the wall
Then at 315 V he banged on the wall again but was silent rest of the procedure
What 4 prods did the experimenter use for milgarms study
Experiment are used for prods to encourage the teacher to continue
Prod 1 – please continue
Prod 2 – the experiment requires you to carry on
Prod 3– it’s absolutely essential you continue
Prod 4-you have no other choice you must go on