Social Influence Flashcards

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1
Q

Conformity

A

The tendency to change what we do think or say in response to the influence of a real or imagined group pressure

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2
Q

Internalisation

A

An extreme type of conformity
Occurs when a person genuinely accepts the group norms
This result in a private as well as a public change of opinion/behaviour
This change is usually permanent as attitudes have been internalised and become a part of how the person thinks
The change in behaviour occurs even when group members are absent

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3
Q

Identification

A

A moderate type of conformity
where we act in the same way as the group because we value it and we want to be a part of it but we don’t necessarily agree with everything the majority/group believes privately
but we agree publicly to be accepted by the group.

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4
Q

Compliance

A

Temporary type of conformity
where we outwardly go along with the majority view but privately disagree with it just changing behaviour
only happens When there is a group pressure and stops when there’s no pressure

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5
Q

Explanation for conformity ISI

A

Informative social influence
Wanting to be right
Refers to instances where people conform as they are unsure about what to do in a particular unclear situation, so they looked at others for guidance
Leads to internalisation and is a cognitive process

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6
Q

Explanations for conformity NSI

A

Normative social influence
Wanting to be liked
Refers to instances where someone conform is in order to fit in and gain approval/avoid disapproval from the group members
Leads to compliance and is a emotional process

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7
Q

Research support for NSI - evaluation

A

In aschs line experiment he interviewed his participants and they conformed as they felt self-conscious about saying the “wrong answer” and afraid of disapproval from the group
75% of ppts conformed once
Strength because it shows NSI is a valid explanation and shows that conformity is due to a desire of approval in a group / majority

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8
Q

Research support for ISI

A

Lucas et al 2006
Carried out an experiment that involved giving participants hard/easy math problems
they easily answered the easy math problems
They found that part difference for conformed to the wrong answers in the difficult mass problems given by the Confederates
Supports ISI as the participants believed that the confederates were correct as a result said the same answer as them as they didn’t want to appear wrong in an ambiguous situation

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9
Q

Counterpoint for Lucas et al

A

It’s unclear in real life, whether it is NSI or ISI and in research studies
Conformity is reduced when there is 1 dissenter found by asch
This shows that NSA and ISI tend to work together to operate in the real world

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10
Q

Evaluation point for individual differences in NSI

A

Some research shows that there are individual differences in the way people respond to normative social influence
These people are known as naffilliators
McGhee and teevan
Found that students who were nafilliators more likely to conform
Shows someone might respond to group pressure more easily another due to individual differences in ones personality should be taken into account when explaining reasons for conformity

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11
Q

Procedure of aschs study

A

Two cards , one with standard line and another with three lines on the comparison card
PPT’s Asked which line matched the standard line
123 American male students
One participant in a group of confederates
Who were instructed to give the wrong answer
12 critical trials

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12
Q

Findings of Aschs study

A

Naive participant gave the wrong answer 36.8%
75% of participants conformed at least one
25% didn’t confirm on any trials
Aschs effect- participants conform even when the situation is clear this is used to explain the results
When participants interviewed, they said they conform to avoid rejection NSI

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13
Q

Conclusion of aschs study

A

Even in a care situation, there’s still a strong group pressure to conform, especially when the group is confident
Ppts conformed due to NSI AND ISI
As they didn’t want to be rejected by the group And they doubted their own judgement and wanted to be seen as correct

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14
Q

Variations of aschs study - task difficulty

A

isi
made the lines similar in length ans so made it harder for ppts to identify what lines on the comparison card matched the standard line

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15
Q

Weakness of Aschs study - artificial situation/ task

A

Comparing lines lacks mundane realism and is meaningless
as it fails to replicate real life social interactions of conforming in a social context
The artificial nature of his study means its not a valid measure of real life situation

Plus the study was a laboratory experiment which means it would of been hard for confederates to act convincingly
PPTS may show demand characteristics as they are trying to guess the aim

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16
Q

Strength of aschs study - research support

A

Lucas et al 2006
Asked to solve hard and easy maths problems and when it came to solving hard maths problems PPTS who lacked maths skills struggled and in an ambiguous situation looked to other ppts for the right answer [ISI]

Links to aschs study supporting the situational variable of task difficulty bc ppts said the same answers as the confederates as they also didnt want to be wrong [ISI]

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17
Q

Weakness of aschs study = limited application

A

All aschs ppts = American men
Aschs study has been replicated due to standardised procedured and shown to be gender and cultural bias which makes it hard to generalise findings to the population

BOND AND SMITH = found that collectivist cultures who care for social groups are more likely to conform then individualstic cultures such as the USA

NETO = found that women are more likely to conform as they are more concerned with social relationships and being accepted [nsi]

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18
Q

AIM OF ZMBARDOS STUDY

A

To discover wether a persons behaviour in a group is influenced by the situation or by their personality

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19
Q

PROCEDURE OF ZIMBARDOS STUDY

A
  • Converted standford uni psychology basement into a mock prison
  • advertised students to be prisoners or guards and were randomly assigned thesse roles
  • 21 ppts who were payed $15 a day
    -controlled observation
    -ppts screened to make sure they were psychologically and mentally stable or not
    -prisoners arrested at own homes where they were stripped and blindfolded
  • given a numbered smock to wear with chains around their ankles
  • set to run for 2 weeks
  • zimabrdo was prison superintendent
  • gaurds given : khaki military uniforms, tinted dark sunglasses ,and a truncheon to create a sense of power
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20
Q

Findings of SPE for prisoners

A

Showed signs of stress , anxiety, helplessness
One prisoner left after 36 hours then more left after many more emotional break downs
Experiment only lasted 6 days
Zimbardo wouldn’t let ppts withdraw at first
Prisoners found ways to please gaurds such as snitching on others
One prisoner went on a hunger strike
Prisoners rebelled on the 2nd day

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21
Q

Findings of SPE for Gaurds

A

-Within hours became harsh/aggressive to prisoners
-used fire extinguishers to retaliate against rebellion using divide and rule tactics
- Guards demanded even greater obedience
- played prisoners off each other
- completed headcount’s in the middle of the night
- made prisoners clean toilets with bear hands

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22
Q

conclusion of spe by zimbardo

A

People quickly conform to social roles, even if it goes against moral principles

Furthermore he conducted that situational factors are larger responsible for behaviour found

As none of the participants had ever demonstrated such behaviours previously

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23
Q

weakness of zimbardo - ethics

A

informed consent / deception - ppts wasn’t told they would be arrested at their own home

right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines

protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns

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24
Q

weakness of zimbardo - ethics

A

informed consent / deception - ppts wasn’t told they would be arrested at their own home

right to withdraw – participants wasn’t allowed to withdraw from the study as Zimbardo was too involved in his role as prison superintendent who wanted to carry the experiment on rather than a researcher who follows ethical guidelines

protection from harm -participants weren’t protected at all and became mentally and emotionally unstable throughout the study and many left through the study as a result of emotional breakdowns

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25
Q

lack of realism weakness banuazizi and movahedi

A

criticised for not being realistic enough
for example,
demand characteristics made affected the study and is the reason why ppts behaviour brought on by the situation

Ppts we’re play acting and based their performance off of stereotypes
for example,
one participant said he based his behaviour on a character from “cool hand luke “ and why the prisoners rioted as they thought that’s what stereotypically occurs in a prison
Suggesting the findings tell us little any conformed

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26
Q

Counter point to Banuazizi and movahedi

A

McDermott argues that participants behaved as if the prison was real to them
90% of conversations were about prison life
person 416, thought it was a real prison ran by psychologists
meaning it was high internal validity and shows us SPE did replicate the roles of prisoners and gaurds

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27
Q

strength of spe - application

A

good real world application
as all participants screened before the study as emotionally stable
so it shows are there anyone can conform to prison or guard social roles if placed in that situation and change their behaviour drastically

as a result, helps us explains incidents of cruelty and abuse in real world institutional settings like the gaurds in Abu Ghraib

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28
Q

Obedience

A

When a persons behaviour follows that which is demanded by another person

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29
Q

What are the two explanations for obedience?

A

Dispositional hypothesis
Situational hypothesis

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30
Q

Dispositional hypothesis

A

Do characteristics determine behaviour

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31
Q

Situational hypothesis

A

Conditions in a situation

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32
Q

Aim of Milgram study

A

To investigate what level of obedience participants would show when a authority figure told them to administer shocks to another person

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33
Q

Method of Milgram study

A

Controlled observation in which obedience was measured in terms of voltage given to victim

Lab experiment - Carried out under controlled conditions

Participants reactions measured by interviews and observations after the study

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34
Q

Milgram’s study- participants

A

Milgram advertised for people to take part in a memory experiment
Place adverts and newspapers and direct mailing
Volunteer sampling
40 males
2 confederates
Participants aged 20 to 40 years with various occupations and educational backgrounds

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35
Q

Background of Milgram‘s study

A

Milgram wanted to find out why did the German people obey Hitler and kill around 6 million Jews and 5 million minority social groups was it because the Germans were different to people from other countries

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36
Q

Baseline procedure of Milgram’s study

A

Yale university
Learner -confederate getting fake shocked
Teacher - naive ppt
Experimenter- confederate in Labcoat

what naive participant arrived to the lab ,They were introduced to another participant who was a confederate.
They drew out who wanted to be teacher/learner but it was always rigged so the naive participant would always be the teacher

Teacher cannot see learner but could hear them
The teacher gave the learner electric shocks every time they got the answer wrong on the memory task or failed to answer
Increased by 15 V with each mistake up to 450 V
Though the shocks were fake, they were all labelled dangerous
When teacher got to 300 V, the learner banged on the wall
Then at 315 V he banged on the wall again but was silent rest of the procedure

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37
Q

What 4 prods did the experimenter use for milgarms study

A

Experiment are used for prods to encourage the teacher to continue
Prod 1 – please continue
Prod 2 – the experiment requires you to carry on
Prod 3– it’s absolutely essential you continue
Prod 4-you have no other choice you must go on

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38
Q

Findings of Milgram study

A

100% of ppts delivered shocks up to 300 V
65% of ppts went up to the highest amount of 450 V they were fully obedient

Milgram also collected qualitative data including observation
Such as participants showing signs of extreme tension like
Sweating, groaning, stuttering, trembling, biting lips digging their fingernails into their hand and even 3 participants having uncontrollable seizures

39
Q

Conclusion of Milgram study

A

The German people are different to other people for obeying

ordinary people are likely to follow orders given by an authority figure
Even to the extent of killing a innocent person or inflicting harm

Milgram said that is ingrained in us to obey if one recognise the authority as normally right 

40
Q

Milgrams variation study of location : AIM

A

To investigate whether obedience levels would drop in a non-prestigious university/enviroment

41
Q

Milgrams Location Variation Study : PROCEDURE

A

Conducted the experiment in a small rundown commercial office block , where participants were told the study was being conducted by a private company of Bridgeport
The same procedure as the original study
Sparsely furnished rundown office room

42
Q

Milgram Location variation study : findings

A

47.5% gave the full 450 volts
Participants have more doubts and asked questions about the legitimacy

43
Q

Milgram variation study of location : CONCLUSION

A

Concluded that the idea of a legitimate setting increases obedience levels even when participants question the credentials of the company as a still a link to scientific research

44
Q

Milgram variation study of uniform : Aim

A

To see whether an order given by someone without authority is followed

45
Q

Milgram variation study of uniform : PROCEDURE

A

The experimenter was originally wearing a grey lab coat which was a symbol of his authority
However, Milgram carried out a variation in which experiments was called away because of a phone call right at the start of the procedure , After delivering instructions to the ppt
The role of the experimenter was taken over by an ordering member of the public in every day clothing (less professional)

46
Q

Milgram variation study of uniform: results

A

Only 20% of participants gave the full 450 volts from the original 65% and 16/20 watched the ordinary person give 450 volts

47
Q

Milgram variation study of uniform : Comclusion

A

Levels of obedience fall with an ordinary person who wasn’t perceived as an authority figure due to the lack of their professionalism

48
Q

Milgram’s variation study of proximity: AIM

A

To see whether the physical distance between the experimenter and the teacher would affect the obedience level

49
Q

Milgram variation study of proximity : a PROCEDURE

A

Initial instructions with face-to-face the experiments are left the room to give the rest instructions via telephone

50
Q

Milgram’s variation study of proximity results

A

Number of participants willing to give 450 V fell sharply to 20.5% from 65%
Sometimes participants would lie about increasing the shocks, but would actually give low voltages

51
Q

Milgram variation study of proximity conclusion

A

Milgram found that reduced proximity of the experimental letter fewer participants obeying
Physical presence is a vital force which makes it easier to obey

52
Q

One strength of Milgram - HOFLING ET AL AND MILGRAMS SITUATIONAL VARIABLES

A

it is reliable
Because he use stabilised procedures like the four prods and debriefed all ppts to ensure all participants experience was the same for valid data
Therefore, the study can be repeated seen with his variation studies and office studies like Sheridan and king due to the controls

53
Q

A weakness of Milgram study- ETHICS

A

Ethically wrong
This is because participants were deceived about the aim of the study and throughout as they were told that the shocks were dangerous and that they had signed up for a memory experiment
Furthermore, some of the participants were not protected from harm and three participants had uncontrollable seizures and many participants showed extreme signs of tenison
COUNTERPOINT: however, most participants would debrief that the end of the study and they were glad that they took part plus you could argue that no ethical guidelines were sustained at the time of the study

54
Q

Strength of Milgram study application to real life

A

One strength of milligrams study is that it can be applied to real life
This is because Milgram concluded that ordinary people are likely to follow orders by an authority figure and that the German people aren’t different from other people For obeying dehumanising actions

55
Q

A criticism of Milgram study- ORNE AND HOLLAND

A

Lacks internal validity
Result of the study lacking mundane realism and ecological validity due to its artificial nature of a lab experiment And deliverance task isn’t an every day task
Therefore, participants could’ve possibly shown demand characteristics to match the aim of the study or live up to the researchers expectations and instead of showing real behaviour they could’ve played acted so that’s why they delivered the full 450 V

56
Q

Criticism of milgram - Kilham and Mann - gender and culture bias

A

Many studies show that countries differ in the degree in which people traditionally are obedient to authority

They found that when they replicated Milgram’s procedure in Australia with females only 16% of participants went to the four 450 V

Compare to Mantells study found that 85% of German participants delivered the 450v

This shows conflicting evidence of Milgram study and that obedience to authority is most likely to be accepted in more countries than some

57
Q

Variation of aschs study - Unanimity

A

a confederate broke the groups unanimity by responding correctly.
In this variation, the conformity rate dropped to 5.5%. This suggests that the presence of a dissenter provides social support

58
Q

Variation of aschs study - Group size

A

varied the number of confederates from 1 to 16 ,
-the rate of conformity was just 3% when there was only 1 confederate
-the rate increased by 33 with 3
confederates
however when there was 16 confederates conformity dropped to 31%
This suggests that the presence of a small unanimous group has a strong social pressure beyond a point

59
Q

Autonomy

A

humans acting according to free will

60
Q

Agency

A

humans switch to an agentic state of mind , see themselves as acting as an agent, for the authority figure

61
Q

Agentic state -

A

moving from an autonomous state to an agentic shift which is seeing themselves as agents of others and not responsible for their own actions
they surrender their free will and conscience to serve others

62
Q

Evidence / Examples from Milgrams study for agentic state

A

when ppts were debriefed at the end of the study and milgram asked why they administered shocks
a typical reply was “i was just doing what i was told to do”

63
Q

Why did the ppts carry on delivering the shocks? - agentic state

A

the ppts in his study gave the shock as they saw themselves as an agent for the authority figure (experimenter) and not responsible for their actions but it was the experimenters responsibility

64
Q

What is moral strain?

A

Milgram observed ppts feel moral strain - experience anxiety usually because they are asked to do something that goes against their moral judgement

They tend to feel powerless to disobey when an order goes against their judgement

The shift to an agentic state of mind - relieves moral strain. This is because we displace responsibility of situation on to the authority figure

65
Q

Evidence/Examples of moral strain in milgrams original study

A

3 seizures
signs on tension : lip and fingernail bitting , sweating , trembling, stuttering

66
Q

Legitmacy of authority

A

We are taught from a young age that certain people are at the top of the social hierarchy.
We accept that teachers , police officers and security guards all have legitimate authority and we trust them to exert power over us

However over time some authority figures have exploited their authority to cause destruction by ordering those lower don in the social hierarchy to act in cruel and torturous ways

e.g hofflings study and massacre at My Lai , lieutenant calley said that he was simply following orders from his superior Captain medina and that he took no responsibility fo his actions

But because we believe their authority is legitimate we act in an agentic state , believing we are simply following orders and its their responsibility

67
Q

What made the teacher in milgrams study believe they were obeying to a legitimate authority?

A

The professionalism of the experimenter in a lab coat
The location of prestigious Yale

68
Q

What 2 things did milgram suggest must be in order for a person to enter the agentic state?

A

the authority figure must be perceived as being qualified to direct other’s behaviour, must be seen as legitimate

the agent (person being ordered ) is able to believe that the authority will accept responsibility for what happens

69
Q

Bindings Factors

A

What keeps a person in an agentic state
ignore the behaviour to reduce moral strain they are feeling (reduce the emotion)

70
Q

How is binding factors supported in milgrams study?

A

Ppts were told its only mild tissue damage and that they wouldn’t be that hurt

71
Q

Research support for agency theory - Milgarms OG experiment

A

65% of ppts were willing to obey to deliver shocks up to 450v

ppts often asked the experimenter ‘who will be responsible” if the learner is harmed
when the experimenter replied that “ im responsible “ , ppts went through with the procedure quickly with no further objections.

This supports agency theory as they were experiencing moral strain but as they questioned responsibility they suffered an agentic shift
as they saw themselves as not responsible anymore but the Experimenter was

72
Q

Research support for agentic state - Blass and Schmitt

A

Students shown milgarms study and asked to identify who was responsible and the students blamed mr Wallace / experimenter is responsible for the pain of the learner
Arguing, he had responsibility due to his treatment authority and that he was perceived as a scientist

This suggests a strength for legitimacy of authority/agent state as the participants were not responsible and just following orders of a professional authority figure due to the uniform

73
Q

Limited explanation for agency theory and legitimacy of authority - Rank and Jacobson

A

Conducted a study with nurses and found 16/18 of the nurses failed to obey orders from a Doctor Who asked them to administer an overdose of the drug Valium to a patient

Nurses further reported that they considered themselves responsible for their actions so they didn’t deliver the drug

This is a weakness nurses failed to obey doctors who they normally would obey however, when the authority is perceived as destructive not everyone will obey as they feel responsible for their actions

74
Q

Research support for legitimacy of authority - HOFFLING ET AL

A

Late at night a doctor telephoned a nurse asking her to administer twice a daily dose of a drug to a patient against hospital policy
21/22 follow the doctors order and attempted to give the medication to the patient

this suggests nurse would’ve justified their behaviour by saying they were following orders of the doctors that mean they have become agents for the doctor and displaced personal responsibility

75
Q

Authoritarian Chararteristics

A

Show extreme respect/submissiveness to authority

See society as a weak then it once was so they believe they need a strong powerful leader with traditional values

Uncomfortable with uncertainty

Show contempt for those of inferior status

Believe people belong to other ethnic groups are responsible for the ills of society because they are ethnocentric

Likely to categorise people into ”us” and “them” groups , seeing their own group as superior

76
Q

Origins of the Authoritarian personality

A

Harsh parenting - strict discipline , impossibly high standards, absolute loyalty, severe criticism of perceived failings

Parents will give conditional love if they act/behave a certain way . That lives up to their standards

Adorno et al - argued that those childhood experiences create hostility , plus resentment in a child but the child cannot express these feelings directly to the parents so they displace it onto others they perceive as they perceive as weaker

This process is called scapegoating
This explains hatred towards “socially inferior“ people who belong to other groups

A central feature of obedience to a higher authority
Psychodynamic explanation

77
Q

ADORNO ET AL - PROCEDURE

A

He investigated the causes of obedient personality in more than 2000 middle-class white Americans

He also studied their unconscious attitudes towards other racial groups

They used Several scales to measure this including the
F-scale to measure fascism , which is still used today to measure authoritarian personality

Example : “obedience and respect for or authority are the most important virtues children should learn”

78
Q

FINDINGS OF ADORNO ET AL

A

scored high on the F scale = Identified with strong people and generally disliked the weak
Conscious of their and others status
Showed extreme respect/serivility of those with highest status
Traits are basis of obedience and authoritarian personality

Adorno et al — authoritarian people had a certain cognitive style ( way of perceiving others )
No fuzziness between categories of people

Fixed/distinctive stereotypes of other groups
Found a positive correlation between authoritarianism and prejudice

79
Q

Milgrams and Elms - Research support
for authoritarian personality

A

Interviewed the original participants from milgrams study who had been fully obedient
They completed the F scale ( 20 obedient and 20 defiant) ppts involved in experiment) from Milgram original study

FINDINGS: rose who had been highly obedience and gave the full 450 V scored higher on the F scale and those who disobeyed and not gave the highest shocks

This suggests a link between the personality and being obedient and
support Adorno view that obedient people may well show similar characteristics to people who have an authoritarian personality

80
Q

COUNTERPOINT 4 Milgrams and Elms - Research support
for authoritarian personality

A

They found some obedient participants did display some characteristics that were unusual for the personality
For example, Milgram’s obedient participants did not experience unusual levels of childhood punishment
Therefore, this link is complex

81
Q

Limited explanation for authoritarian personality

A

Makes it hard to explain obedient behaviour in the majority of a countries population
Pre-war Germany, millions of individuals displayed obedient racist and anti-semitic behaviour
However, not everyone possesses the same authoritarian personality and realistically they must have differed in their personalities

82
Q

Weakness- Political bias of authoritarian personality - Christie and jahoda

A

F scale measures tendency towards an extreme form of right wing ideology
They argue that this is a politically biassed interpretation of authoritarian personality
They point out the harsh reality of left-wing of authoritarianism in the shape of the Bolsheviks in Russia and Chinese Moaism
They also point out that extreme right and left-wing ideologies have the idea of emphasising importance of obedience to a legitimate political authority in common

83
Q

Internal locus of control

A

person believes their responsible for what happens to them and the events in their lives

84
Q

external locus of control –

A

e person believes it’s mainly a matter of luck or outside forces that is responsible for the events in their life

85
Q

Resisting social influence
INTERNAL LOC

A

INTERNAL LOC - more likely to be able to resist the pressures to conform or obey

This because the person takes responsibility for the actions and is more likely to base their decisions of their own beliefs and fuss resist the pressures from other people

86
Q

Characteristics displayed by someone with an internal LOC

A

Self-confidence
More achievement orientated
Higher intelligence
Less need for social approval

87
Q

Research support for LOC - Holland

A

Repeated Milgram study And measured if participants were internals or externals

37% internal LOC Did not continue With the maximum shock and showed greater resistance
23% of internal LOC did not continue

Increases validity of the LOC explanation and our confidence that it can explain resistance
And also provides a link between resistance to obedience and LOC

88
Q

Contradictory research for LOC - Twenge et al

A

Analyse data from American obedience studies over a 40 year period

The data showed that over this time people have become more resistant to obedience but more external

However, if resistance to obedience was linked to internal LOC, then we would expect people to become more internal
Therefore challenging the link

On the other hand, the results may be due to a change in society where many things are increasing outside personal control

89
Q

Social support

A

presence of people who resist pressures to conform or obey can help others to do the same
These people act as model to show others resistance to social influence is possible

90
Q

Resisting conformity due to social support

A

Pressure to conform can be resisted if the others that are present are not conforming as well
Aschs variation study - Unanmity
Enable naive participants to freely follow their own conscious as the confederate act as a model of independent behaviour
Majority no longer unanimous

91
Q

Resisting Obedience due to social support

A

If another person disobey the pressure to obey can be resisted
Melgrove variation study – obedience dropped from 65% to 10%
The person is disobedience act as a model of descent for the genuine participants to follow and therefore resist obedience

92
Q

Research support for social support- albrecht et al

A

Evaluated teen fresh start USA
Eight week programs to help pregnant adolescence resist pressure to smoke
Social support was given by a buddy /older mentor

Findings : at the end of the program those who had a body was significantly less likely to smoke than those who didn’t have one
Shows that social support can help young people resist pressures

93
Q

Conflicting research support for social support - Allen and Levine

A

Showed social support can help individuals resist the influence of a group pressure

Replicated aschs study but had a decent with good eyesight
64% of genuine participants refused to conform when did the dissenter was involed

However , the study also showed that social support does not always help
When the centre had obviously Poor eyesight resistance was only 36%