Social Influence Flashcards

1
Q

What is conformity

A

A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people.

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2
Q

Outline a study on conformity

A
  • Asch asked 123 male participants to look at 2 large cards with lines on them. One card the line X. The other card had 3 lines- comparison A, B and C. One of the comparison lines was clearly the same as X. The participants had to verbally say which line they perceived to be the same as X
  • participants tested in groups of 6-8. Only one participant was genuine whilst the rest were confederates who always gave incorrect scripted answers. Participant always placed second to last
  • first go, all agree to build community
  • Asch found that participants confirmed 36.8% of the time
  • individual differences as 25% of participants never gave an incorrect answer
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3
Q

What were the three variables investigated by Asch

A
  • group size
  • unanimity
  • task difficulty
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4
Q

What is the effect of group size on conformity? What does this show?

A
  • curvilinear relationship
  • conformity increased only up to a point
  • with three confederates, conformity rose to 31.8% but then levelled off
  • people very sensitive to the opinions of others
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5
Q

What is the effect of unanimity on conformity? What does this show?

A
  • introduced confederate who disagreed with other confederates
  • genuine participant confirmed less in the presence of a dissenter
  • freed participant into behaving more independently
  • shows non conformity is more likely when cracks are perceived in the majority’s unanimous view
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6
Q

What is the effect of task difficulty on conformity? What does this show us?

A
  • when increased difficulty of line judging task, conformity increased
  • this is due to informational social influence (assuming you are wrong and internalising through a need to be liked)
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7
Q

Evaluate Aschs study

A

❌ artificial stimulus so lacks external validity. Furthermore, demand characteristics surfaced due to ppl knowing they were in a study

❌ all white American men- not representative as women could be more conformist (NETO) and USA is individualist. In collectivist culture (ie china) conformity would increase. Therefore groups ‘not very groupy’ (FISKE)

✅ support from other studies- TODD LUCAS asked participants to solve easy and hard maths problems. Participants confirmed more when maths questions were harder (3 confederate students one pp)

❌ conformity more complex than Asch proposed as participants with high confidence in their maths ability confirmed less. Conformity interacting with situational variables can interact with individual level factor

❌ Asch deceived participants

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8
Q

What are the three types of conformity

A

1) compliance
2) identification
3) internalisation

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9
Q

What is compliance?

A

A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.

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10
Q

What is identification?

A

A moderate type of conformity where we act in the same way as the group because we value it and want to be part of it. But we don’t necessarily agree with everything the group/majority believes.
behaviour

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11
Q

What is internalisation?

A

A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.

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12
Q

What are the two main reasons people conform?

A
  • informational social influence
  • normative social influence
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13
Q

What is informational social influence?

A
  • agreeing with the majority due to our ‘want to be right’
    -cognitive process that leads to internalisation
  • happens in situations that are new to a person, where there is ambiguity or in crisis
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14
Q

What is normative social influence

A
  • Agreeing with majority due to our ‘need to be liked’
  • people act out norms to gain social approval rather than being rejected
  • emotional, temporary change (compliance)
  • happens with strangers when concerned of rejection or friends. Pronounced in stressful situations when we seek social support
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15
Q

Evaluate conformity

A

✅ evidence supports normal social influence it (ASCH study). When out loud, conformed 36.8% of the time. When written privately, confirmed 12.5% of the time. Shows that conformity can occur due to desire to seek social approval through compliance

✅ research supports Informational social influence- Lucas found they participants genuinely believed they were wrong when questions got harder and others were giving different answers (internalisation). Shows that people will confirm through want to be right, so ISI is valid
❌ NSI and ISI boundaries unclear, ie in Asch study weather the dissenter affected NSI or ISI is unclear. Therefore hard to separate the two as both are likely present in everyday social situations

❌ individual differences- McGhee and Teevan found nAffilators more likely to confirm. Individual differences cannot be explained by one general theory

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16
Q

What is a social role

A

The ‘parts’ people play as members of various social groups. Everyday examples include parent, child, student, passenger and so on. These are accompanied by expectations we and others have of what is appropriate behaviour in each role, for example caring, obedient, industrious, etc.

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17
Q

Outline the procedure for the experiment conducted on social roles

A

• Stanford Prison Experiment

• Zimbardo set up a mock prison in the basement of Stanford University

• 21 emotionally stable white American male volunteers

• randomly assigned prisoner or guard

• encouraged to confirm

•uniforms given to de individualise participants, meaning that they are more likely to conform to their social role

• prisoners further encouraged to identify with their roles by being able to ‘apply for parole’ as their only means of leaving the study early

• guards given complete power

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18
Q

Outline the results of the study investigating social roles

A
  • guards enthusiastically took up roles, confirming to brutal stereotypes. Used divide and rule tactics and harassed the prisoners constantly to remind them of their powerlessness (ie conducted head-counts, administered punishments)
  • prisoners rebelled in 2 days, shouting and swearing at guards
  • after strike put down (using fire extinguishers) prisoners became depressed and anxious.
  • One released bc showed signs of psychological disturbance, with two more leaving day four
  • one went on hunger strike
  • zimbardo ended after six days rather than fourteen
  • EMBRACED STERTOTYPE
19
Q

Evaluate the study on conformity to social roles

A

✅ Zimbardo had good controls= emotionally stable ppl picked and random role assignment to rule out personality difference being cause of findings= increased external validity

❌ lack of realism= play acting and based in stereotypes (COOL HAND LUKE) . Tells us little about social roles in actual prisons. SOCIAL IDENTITY THEORY + DEMAND CHARACTERISTICS (guards had to actively identify with stereotypes)
✅ McDermott argues that prison felt real to participants (90% conversations abt prison life, they thought it was impossible to leave, prisoner 416 thought real prison) Roles replicated= high external validity

❌ exaggeration of power of roles- only 1/3 of the guards acted brutally, most resisted situational pressure. Zimbardo overestimated his view that SPE participants were confirming to social roles and minimised the influence of dispositional factors

20
Q

Define obedience

A
  • A form of social influence in which an individual follows a direct order. The person issuing the order is usually a figure of authority who has the power to punish when obedient behaviour is not forthcoming.
21
Q

Describe the study used to measure levels of obedience

A

Milgrams shock experiment at Stanford university

22
Q

Describe the baseline procedure to milgrams shock experiment

A
  • 40 American white males aged 20-50
  • Yale university
  • from Connecticut
  • $4.50 for participating
  • fixed lot draw so confederate was always the learner
  • learner strapped to chair and wired up to electrodes
  • experimenter also involved (grey lab coat)
  • teacher couldn’t see learner but could hear him
  • teacher gave learner an electric shock every time they failed a memory test, with shocks getting stronger
  • shocks increased with each mistake in 15 volt step ups to 450 volts
  • switches labelled from slight shock to danger- intense shock
  • 300 v learner pounded on wall and gave no response to question
  • at 315 volts pounded on wall but then silent for rest of procedure
  • Four prods:
    1. Please continue
    2. The experiment requires that you continue
    3. It is absolutely essential that you continue
    4. You have no other choice you must go on
23
Q

Describe the baseline findings to milgrams research

A
  • every pp deliver a shock up to 300 volts
  • 12.5% of pps stopped at 300v
  • 65% continued to highest possible 450v
  • qualitative observations, eg. sweating, stuttering, trembling, groaning
  • 3 pps had uncontrollable seizures
  • milgrams students predicted that no more than 3% would continue to 450 v
  • all pps debriefed and reassured
  • 84% were happy to have participated
24
Q

Give milgrams conclusions

A
  • german people are not different
  • Americans willing to obey orders
  • Certain factors encouraged obedience so conducted further studies
25
Evaluate obedience and milligrams shock research
✅ RESEARCH SUPPORT P- one strength is that milgrams findings were replicated on a French documentary about reality TV E- in the documentary contestants for a pilot episode of Le jeu de la mort what ordered to shock other actor participants in front of a studio audience. 80% delivered a shock of 460 V to an apparently unconscious man. Qualitative behaviour observed was identical to milgrams E- Tmt Milligrams original findings about obedience are supported. ❌ LOW INTERNAL VALIDITY P- one limitation is that milligrams procedure may not have been testing what it was intended to test E- reported that 75% of his participants believe the shocks were genuine. ORNE and HOLLAND argued playacting since participants believed shock were fake. PERRY confirmed this listening to tapes of participants and reporting only about half of them believe shocks were real. E- Tmt demand characteristics ✅ COUNTERPOINT P- however SHERIDAN and KING Conducted a study in which participants were ordered to give real shocks to a puppy. E- Despite the real distress of the animal 54% of male students and 100% of females delivered what they thought was a fatal shock. E- tmt original findings were genuine since people behaved to obediently even when shocks were real ❌ ALT INTERPRETATION TO FINDINGS P- milgrams conclusions about blind obedience may not be justified E- HASLAM show the every participant given the fourth pro without exception disobeyed. Social identity theory shows that participants only obeyed when they identified with the scientific aims of the research and we’re not willing to blindly obey E- this means that SIT provides more valid interpretation of milgrams findings ❌ ETHICAL ISSUES LMAO CRIDPP BRAUMRIND
26
Describe the nurses studies (two)
- HOFFING - unknown doctor telephone 22 nurses - alone asked to administer an overdose of a drug not on their ward list (astroten) - 95% of nurses started to administer the drug - RANK AND JACOBSON - asked by doctor to administer overdose of Valium (familiar drug) - Doctor name was known - Nurses had chance to discuss - 2 out of 18 obeyed
27
Describe Milgram’s situational variables
1. Baseline study Yale uni PROXIMITY: 2. T and L same room 3. Touch variation (T forces L hand onto plate) 4. Remote instruction (E gave orders from phone) LOCATION 5. Uni > run down office UNIFORM 6. Member of public (NOT GREAT SINCE PUBLIC AUTHORITY VARIABLE- USE BICKMAN INSTEAD FOR AO1)
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29
Describe the effects of the proximity variations on obedience and give reasons for this
ORIGINAL OBEDIENCE= 65% 1. TEACHER AND LEARNER SAME ROOM - obedience rate dropped to 40% 2. TOUCH PROXIMITY VARIATION - teacher forced learners hand onto electroshock plate - obedience dropped to 30% 3. REMOTE INSTRUCTION VARIATION - experimenter left room > gave instructions to shock by phone - obedience dropped to 20.5% - pps frequently pretended to give shocks EXPLANATION- decreased proximity allowed participants to psychologically dissociate themselves from the consequences of their actions
30
Describe the effects of location variations on obedience and why this is
ORIGINAL OBEDIENCE= 65% 4. RUN DOWN OFFICE BLOCK LOCATION - in run down office block not prestigious Yale uni - obedience fell to 47.5% EXPLANATION- obedience decreased because legitimacy and authority associated with Yale university was lost. However, obedience were still high as participants still identified with the scientific aims of the procedure
31
Describe the effects of the uniform variation AND other studies regarding uniform on obedience and explain why
ORIGINAL OBEDIENCE- 65% 5. UNIFORM VARIATION - experimenter wore grey lab coat - variation experimenter called away bcs of an inconvenient phone call - role of experimenter taken over by an ‘ordinary member of the public’ (actually a confederate) in every day clothes - obedience dropped to 20% 6. (And what you should be using) BICKMAN - Field experiment NYC - three confederates dress in different outfits: jacket and tie, a milkman’s outfit, and a security guards uniform - confederates stood in the street and asked passers-by to perform tasks like picking up litter or handing over a coin for the parking meter - People 2x as likely to obey the assistant dressed as security guard than the one dressed in a jacket and tie - obedience is greatly impacted by a situational variable such as uniform EXPLANATION- uniforms encourage obedience as they are a universal symbol of authority. We are conditioned to believe there or authority is legitimate and so we accept that they titled to expect obedience
32
Evaluate the effects of situational variables on obedience
✅ CROSS CULTURAL VALIDITY P- one strength of milligrams research is that his findings have been replicated in other cultures E- for example, MEEUS and RAAJMAKERS ordered Dutch participants to say stressful things in an interview to an interviewee (a confederate) desperate for a job. 90% of participants obeyed. When the person giving the orders was not present obedience decreased dramatically, proving the validity of milligrams situation replications. E- tmt Milligrams findings about obedience can be generalised to other cultures and genders ❌ COUNTERPOINT P- one weakness of milligrams replications is that they’re not very cross cultural E- for example, BOND and SMITH identified just two replications between 1968 and 1985 that took place in non western countries (INDIA AND JORDAN). The other countries had western ideals similar to the United States, and subsequently have similar notions about the role of authority. E- TMT it may not be appropriate to generalise milligrams findings to all people most cultures ❌ LOW INTERNAL VALIDITY P- limitation is that participants may have been aware the procedure was faked E- ORNE and HOLLAND criticised milligrams baseline study and argued that it is even more likely in his variations because of extra manipulation of variables (eg experimenter replaced by public) Even milligram recognise that the situation was so unusual the participants may have guessed the truth. E- this means that milligrams findings may not be genuine as participants saw through deception and responded to demand characteristics. The study has low internal validity as a result. ❌ THE DANGER OF THE SITUATIONAL PERSPECTIVE P- whilst milligrams findings support a situational explanation of obedience, It may be considered offensive in some situations E- for example, MANDEL argues that it offers an excuse or alibi for evil behaviour, and is subsequently offensive to survivors of the holocaust to suggest that Nazis were simply obeying orders. Milligrams explanation also ignore the effective dispositional factors (personality) E- this means that the situational perspective can be used dangerously to justify horrific acts and deny the individual of responsibility which they should embrace
33
Outline the situational explanations of obedience
1. AGENTIC STATE 2. LEGITIMACY OF AUTHORITY
34
Describe what is meant by agentic state and how it occurs. How do binding factors link?
- Milgram was interested in obedience after the trial of Adolf Eichmann - was in charge of Nazi death camps, defence was that he was only obeying orders - Milgram argued that obedience to destructive authority occurs when someone does not take responsibility for their actions and instead believes that they are acting on someone else’s behalf - Agent still experiences high moral strain but feels powerless to disobey - normally in autonomous state= free to behave according to their own principles and feels as sense of responsibility for their own actions - autonomy — AGENTIC SHIFT —> agentic state - MILGRAM= agenic shift occurs when someone else is considered an authority figure - The authority figure has greater power because they have a higher position on the social hierarchy - One person in charge others differ to legitimate authority (and agenic shift occurs) BINDING FACTORS - MILGRAM= many pps wanted to stop but seemed powerless to do so - They were able to remain in a state due to binding factors (aspect of the situation that allow the person to ignore or minimise the damaging effect of their behaviour and thus reduce the moral strain) - Strategies to employ this involve victim blaming
35
Describe what is meant by autonomous state and how you can move from autonomous state to agentic
36
Describe features of legitimacy of authority
- Society structured in hierarchical way - The authority they yield is legitimate in the sense its agreed by society - it’s accepted that authority figures are allowed to exercise social power over others because this allows society to function smoothly - Some people have power to punish - Subsequently we voluntarily give up some of our free will and hand control over to people we trust to exercise their authority appropriately (e.g. courts) - problems arise when legitimate authority becomes destructive (DESTRUCTIVE AUTHORITY) - charismatic and powerful leaders (HITLER) can use their legitimate powers for destructive purposes, ordering people to behave in ways that cruel and dangerous - E.g. experimenter in MILGRAM
37
Evaluate obedience: situational explanations
AGENTIC STATE ✅ RESEARCH SUPPORT P- one strength is that milligrams own studies support the role of the agenic state in obedience E- for example when guilty participants resisted giving shocks and asked who was responsible if Mr Wallace was harmed, the experimenter replied “I am responsible”. After this participants often went through the procedure quickly with no further objections. E- this shows that once participants perceive if they were no longer responsible for their own behaviour they acted more easily as the experimenters agent, just as Milgram expected ❌ A LIMITED EXPLANATION P- one limitation is that the agenic shift doesn’t explain many research findings about obedience. E- for example it does not explain the findings of RANK and JACOBSONS nurses study, in which they found that 16 out of 18 hospital nurses disobeyed orders from a doctor to administer an excessive drug dose to a patient (despite the doctor being a perceived authority figure) E- this means that since most of the nurses remained or autonomous, the agenic shift can only count for some situations of obedience ❌ OBEDIENCE ALIBI REVISITED P- another weakness is that there are instances of behaviour challenging the agent explanation E- for example MANDEL describes an incident in ww2 in which reserve police battalion 10 one shot many civilians in a small town in Poland despite not having direct orders to do so. E- this means that the agentic state does not apply to all situations as the men continue to behave autonomously whilst abusing their power LEGITIMACY OF AUTHORITY ✅ EXPLAINS CULTURAL DIFFERENCES P- one strength of the legitimacy explanation is that it is useful account of cultural differences in obedience E- this is because obedience in many cross cultural studies differs, e.g. Whilst KILHAM and MANN found that only 16% of female Australian participants went all the way up to 450 V in a Milgram style study, MANTELL Found a very different figure for German participants- 85% E- this shows that in some cultures authority is more likely to be accepted as legitimate. It reflects the way that different societies are structured and how children are raised to perceive authority figures CANNOT EXPLAIN ALL DISOBEDIENCE ❌ P- one limitation is that legitimacy can explain all instances of disobedience in a hierarchy where legitimacy of authority is clear and accepted E- for example, most of the nurses in RANK and JACOBSON’S study disobeyed despite them working in a rigidly hierarchical authority structure. Furthermore, some of Milgrams participants disobeyed, despite recognising the experimenters scientific authority. E- this means that in its tendencies to appeal if they have greater influence on behaviour than legitimacy of an authority figure ✅ REAL WORLD CRIMES OF OBEDIENCE P- A strength of legitimacy of authority comes from real world evidence E- for example HAMILTON and KELMAN argue that the My Lai massacre can be understood in terms of power hierarchy of the US Army- commanding offices operate within a clear legitimate hierarchy and hospital doctors and have greater power to punish E- this means that destructive authority is harder to disobey the more punishment that is threatened, And hence reinforces the theory
38
Describe the features of obedience: the dispositional explanation
- THE AUTHORITARIAN PERSONALITY: 1. Authoritarian personality and obedience 2. origins of the authoritarian personality 3. ADORNOS research
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40
What did ADORNO want to investigate?
- Anti semitism of the holocaust - unlike MILGRAM, they believed a higher level of obedience was a psychological disorder (pathological) - Causes lie in PERSONALLY rather than SITUATION
41
What do people with authoritarian personality think/ believe?
- Extreme respect for (and submissiveness) towards authority - View Society is weaker than it once was and believe we need strong and powerful leaders to enforce traditional values such as patriotism and family - Contempt for those of inferior social status - Inflexible outlook on the world (no grey areas) ^ - Very uncomfortable with uncertainty (everything right or wrong) - People who are ‘other’ (e.g. people of different ethnic groups) are responsible for ills of society - ‘other’= convenient target for authoritarians
42
What can lead to an authoritarian personality?
- Answer lies in childhood, often due to harsh parenting - Parenting style typically involves strict discipline, expectations of absolute loyalty, impossibly high standards, and severe criticism of perceived - Parents offer conditional love - childhood experiences create resentment and hostility but child cannot express these feelings against parents as they believe it will lead to punishment - Instead they displace onto who they perceive to be weaker (scapegoating) - Leads to hatred towards those who perceived inferior - A psychodynamic approach
43
Describe ADORNOs research
PROCEDURE- - More than 2000 middle-class white Americans - Measure unconscious attitudes towards other racial groups - research as developed several measurement scales, including the potential for fascism scale (F scale) - examples of questions on the questionnaire include ‘ Obedience and respect for authority of the most important virtues for children to learn’ , and ‘ There is hardly anything lower than a person who does not feel great, love gratitude, and respect for his parents’. FINDINGS- - People with authoritarian learnings (high score on F scale and other measures) identified with strong people who were generally contemptuous of the weak - conscious of status and extreme respect and servility to those of highest status (traits that are the basis of obedience) - Authoritarian people have a certain cognitive style in which there was no fuzziness between categories of people (black and white thinking) - Had fixed and distinct stereotypes about other groups (positive correlation between authoritarianism and prejudice)