Social Influence Flashcards
What is conformity
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people.
Outline a study on conformity
- Asch asked 123 male participants to look at 2 large cards with lines on them. One card the line X. The other card had 3 lines- comparison A, B and C. One of the comparison lines was clearly the same as X. The participants had to verbally say which line they perceived to be the same as X
- participants tested in groups of 6-8. Only one participant was genuine whilst the rest were confederates who always gave incorrect scripted answers. Participant always placed second to last
- first go, all agree to build community
- Asch found that participants confirmed 36.8% of the time
- individual differences as 25% of participants never gave an incorrect answer
What were the three variables investigated by Asch
- group size
- unanimity
- task difficulty
What is the effect of group size on conformity? What does this show?
- curvilinear relationship
- conformity increased only up to a point
- with three confederates, conformity rose to 31.8% but then levelled off
- people very sensitive to the opinions of others
What is the effect of unanimity on conformity? What does this show?
- introduced confederate who disagreed with other confederates
- genuine participant confirmed less in the presence of a dissenter
- freed participant into behaving more independently
- shows non conformity is more likely when cracks are perceived in the majority’s unanimous view
What is the effect of task difficulty on conformity? What does this show us?
- when increased difficulty of line judging task, conformity increased
- this is due to informational social influence (assuming you are wrong and internalising through a need to be liked)
Evaluate Aschs study
❌ artificial stimulus so lacks external validity. Furthermore, demand characteristics surfaced due to ppl knowing they were in a study
❌ all white American men- not representative as women could be more conformist (NETO) and USA is individualist. In collectivist culture (ie china) conformity would increase. Therefore groups ‘not very groupy’ (FISKE)
✅ support from other studies- TODD LUCAS asked participants to solve easy and hard maths problems. Participants confirmed more when maths questions were harder (3 confederate students one pp)
❌ conformity more complex than Asch proposed as participants with high confidence in their maths ability confirmed less. Conformity interacting with situational variables can interact with individual level factor
❌ Asch deceived participants
What are the three types of conformity
1) compliance
2) identification
3) internalisation
What is compliance?
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.
What is identification?
A moderate type of conformity where we act in the same way as the group because we value it and want to be part of it. But we don’t necessarily agree with everything the group/majority believes.
behaviour
What is internalisation?
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.
What are the two main reasons people conform?
- informational social influence
- normative social influence
What is informational social influence?
- agreeing with the majority due to our ‘want to be right’
-cognitive process that leads to internalisation - happens in situations that are new to a person, where there is ambiguity or in crisis
What is normative social influence
- Agreeing with majority due to our ‘need to be liked’
- people act out norms to gain social approval rather than being rejected
- emotional, temporary change (compliance)
- happens with strangers when concerned of rejection or friends. Pronounced in stressful situations when we seek social support
Evaluate conformity
✅ evidence supports normal social influence it (ASCH study). When out loud, conformed 36.8% of the time. When written privately, confirmed 12.5% of the time. Shows that conformity can occur due to desire to seek social approval through compliance
✅ research supports Informational social influence- Lucas found they participants genuinely believed they were wrong when questions got harder and others were giving different answers (internalisation). Shows that people will confirm through want to be right, so ISI is valid
❌ NSI and ISI boundaries unclear, ie in Asch study weather the dissenter affected NSI or ISI is unclear. Therefore hard to separate the two as both are likely present in everyday social situations
❌ individual differences- McGhee and Teevan found nAffilators more likely to confirm. Individual differences cannot be explained by one general theory
What is a social role
The ‘parts’ people play as members of various social groups. Everyday examples include parent, child, student, passenger and so on. These are accompanied by expectations we and others have of what is appropriate behaviour in each role, for example caring, obedient, industrious, etc.
Outline the procedure for the experiment conducted on social roles
• Stanford Prison Experiment
• Zimbardo set up a mock prison in the basement of Stanford University
• 21 emotionally stable white American male volunteers
• randomly assigned prisoner or guard
• encouraged to confirm
•uniforms given to de individualise participants, meaning that they are more likely to conform to their social role
• prisoners further encouraged to identify with their roles by being able to ‘apply for parole’ as their only means of leaving the study early
• guards given complete power
Outline the results of the study investigating social roles
- guards enthusiastically took up roles, confirming to brutal stereotypes. Used divide and rule tactics and harassed the prisoners constantly to remind them of their powerlessness (ie conducted head-counts, administered punishments)
- prisoners rebelled in 2 days, shouting and swearing at guards
- after strike put down (using fire extinguishers) prisoners became depressed and anxious.
- One released bc showed signs of psychological disturbance, with two more leaving day four
- one went on hunger strike
- zimbardo ended after six days rather than fourteen
- EMBRACED STERTOTYPE
Evaluate the study on conformity to social roles
✅ Zimbardo had good controls= emotionally stable ppl picked and random role assignment to rule out personality difference being cause of findings= increased external validity
❌ lack of realism= play acting and based in stereotypes (COOL HAND LUKE) . Tells us little about social roles in actual prisons. SOCIAL IDENTITY THEORY + DEMAND CHARACTERISTICS (guards had to actively identify with stereotypes)
✅ McDermott argues that prison felt real to participants (90% conversations abt prison life, they thought it was impossible to leave, prisoner 416 thought real prison) Roles replicated= high external validity
❌ exaggeration of power of roles- only 1/3 of the guards acted brutally, most resisted situational pressure. Zimbardo overestimated his view that SPE participants were confirming to social roles and minimised the influence of dispositional factors
Define obedience
- A form of social influence in which an individual follows a direct order. The person issuing the order is usually a figure of authority who has the power to punish when obedient behaviour is not forthcoming.
Describe the study used to measure levels of obedience
Milgrams shock experiment at Stanford university
Describe the baseline procedure to milgrams shock experiment
- 40 American white males aged 20-50
- Yale university
- from Connecticut
- $4.50 for participating
- fixed lot draw so confederate was always the learner
- learner strapped to chair and wired up to electrodes
- experimenter also involved (grey lab coat)
- teacher couldn’t see learner but could hear him
- teacher gave learner an electric shock every time they failed a memory test, with shocks getting stronger
- shocks increased with each mistake in 15 volt step ups to 450 volts
- switches labelled from slight shock to danger- intense shock
- 300 v learner pounded on wall and gave no response to question
- at 315 volts pounded on wall but then silent for rest of procedure
- Four prods:
1. Please continue
2. The experiment requires that you continue
3. It is absolutely essential that you continue
4. You have no other choice you must go on
Describe the baseline findings to milgrams research
- every pp deliver a shock up to 300 volts
- 12.5% of pps stopped at 300v
- 65% continued to highest possible 450v
- qualitative observations, eg. sweating, stuttering, trembling, groaning
- 3 pps had uncontrollable seizures
- milgrams students predicted that no more than 3% would continue to 450 v
- all pps debriefed and reassured
- 84% were happy to have participated
Give milgrams conclusions
- german people are not different
- Americans willing to obey orders
- Certain factors encouraged obedience so conducted further studies