social influence Flashcards
1
Q
what is Compliance ?
A
the lowest level of conformity, when a person changes their public behaviour but not their private beliefs, a short term change
2
Q
what is Identification ?
A
when a person changes their public behaviour and private beliefs, a short term change
3
Q
what is Internalisation ?
A
change in public behaviour and private beliefs, a long term change
4
Q
what is informational social influence
A
conforming to act appropriately and to avoid standing out
5
Q
what is normative social influence ?
A
conforming to be accepted and belong to a group
