Social Influence Flashcards
What is social influence?
When the behaviour and attitude of person is influenced by someone else-real or imagined
Social group
A group of two or more people who interact together, share things in common, and share a common identity
Social roles
Behaviours expected of a person with a particular position in a social group
Social norms
The unwritten rules for how all members of a social group are expected to behave
Private attitude/belief
A person’s genuine beliefs or feelings about something
Public attitude/belief
What a person tells other people they believe or feel
Conformity
When a person’s private or public attitude is influenced by the majority
Compliance
A type of conformity where a person conforms publicly but not privately to be accepted by a group and avoid social rejection
Identification
When a person changes their public behaviour and their private beliefs but only while they are in the presence of the group they are identifying with.
Internalisation
When a person conforms privately and publicly because they are persuaded that the attitudes of the majority are correct.
What is the strength of Compliance?
Low strength
What is the strength of Identification?
Medium strength
What is the strength of Internalisation?
High strength
Normative social Influence
The explanation that states that people conform to fit into society and to avoid social rejection.
Informational social influence
The explanation that states that people conform because they want to be correct and they think the majority is correct.
