Social Influence

Question 1

Define compliance

Answer 1

Outwardly going along with the majority opinion while secretly disagreeing with it.

Question 2

Define Identification

Answer 2

Acting the same way as the rest of a group because we want to fit in.

Question 3

Define Internalisation

Answer 3

Taking on the majority opinion because we believe it is correct. It is public and private.

Question 4

Define Normative Social Influence (NSI)

Answer 4

Following social norms so we can have societal approval because we have a desire to be liked. It is an emotional influence.

Question 5

Define Informational Social Influence (ISI)

Answer 5

Believing the opinion of a group because we are not sure and we believe they are likely to be right and we also have a desire to be right. It is a cognitive influence.

Question 6

Give some specific facts about Asch’s research

Answer 6

• Confederates gave wrong answers in 12/18 trials
• 32% of participants in each trial conformed
• 75% of participants conformed in at least one trial