Social Influence Flashcards
What is conformity
A form of social influence where people adopt behaviour, attitudes and values of other members of a group
What are the 3 forms of conformity
Compliance, Internalisation and Identification
Describe compliance (2)
When and where do you agree and when does this behaviour stop?
Agreeing publicly but not privately
Behaviour stops as group pressure stops
Describe identification
People conform as they value the group
Sometimes publicly and privately
Purpose is to be accepted
Describe internalisation
Genuinely accepts the group’s beliefs
Agrees publicly and privately
Behaviour persists when group is absent
For what two reasons do people conform and what are they called?
The need to be liked - normative social influence
The need to be right - informational social influence
Describe normative social influence?
What do people want?
Emotional or cognitive?
Temp or perm?
Linked to…?
People want to be liked
Social approval and fear of rejection
Emotional process
Temporary change
Linked to compliance and internalisation
Describe informational social influence?
What do people want?
Emotional or cognitive?
Temp or perm?
Linked to…?
People want to be right
They turn to others in situations of uncertainty
A cognitive process
Permanent change
Linked to internalisation
What are the assesment objectives for essay questions in psychology
AO1- demonstrate knowledge
AO2- apply knowledge
AO3 - evaluate knowledge
What factors should be included in an evaluation (A03) (5) ?
Strengths vs limitations
Supporting evidence
Challenging evidence
Wider implications
Real life application
What format is used for essays?
PEEL
Point
Evidence
Explanantion
Link
Describe Asch’s research on conformity to a group
What kind of experiment was it?
How many participants and who were they?
How was the method executed how many trials?
What was the result and claim from participants ?
It was a laboratory experiment
123 American men were the participants
There was one naïve participant and 6-8 confederates. The participants were seated close to last. They were shown one standard line and three comparison lines (one of which was the same length). They took 18 trials where they were asked. For 12 trials confederates always gave the wrong answer.
Genuine participants conformed 36.8% of the time, 75% conformed at least once and 25% never did
Participants said it was to avoid social rejection (NSI)
What three factors did Asch change in his experiment when he did the variations?
Group size, Unanimity and Task Difficulty
How did Asch vary the group size, what were the results and what do they suggest?
He varied confederates from 1-15
Conformity increased with group size up to a point.
Conformity decreased from 4+ confederates
This suggests that people are sensitive to the view of others even with only 1-2 people
How did Asch vary unanimity, what were the results and what do they suggest?
He introduced a confederates who did not agree with the others
Conformity decreased in the presence of a dissenter
This suggests that a dissenter enables the participant to behave more independently. Influence of the majority depends on a unanimous decision
What are the 2 strengths of Asch’s study?
He controlled his variables so only the independent variable changed
The experiment can easily be replicated
What are the 2 limitations of Asch’s study
It was in a lab environment (task and situation were artificial) which may result in demand characteristics (when the participant picks up on cues and acts how the researcher wants / expects them to.
Findings can not be generalised to the real world
All of Asch’s participants were men and were American (bias) (women are more likely to conform as they care more about social relationships)
What is validity
Whether the research measures what is intended to be researched
What is internal validity
Whether the IV caused the change in the DV or it was other factors
What is external validity
Whether the findings can be generalised to other settings, people, times or cultures
What is ecological validity
Referring to generalisation and the real world
Does Asch research have high or low internal and external validity and what is the evidence for this?
High internal validity as he kept all his controlled variables the same
Low external validity as it was in a lab environment where demand characteristics could be attributed
Does Asch’s research have high or low external validity and what evidence is there for this
Low external validity as all his participants were American men
Does Asch’s research have high or low ecological validity and what evidence is there for this
Low ecological validity as the findings can not be generalised to the real world