Social Influence Flashcards

1
Q

What is conformity

A

A form of social influence where people adopt behaviour, attitudes and values of other members of a group

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2
Q

What are the 3 forms of conformity

A

Compliance, Internalisation and Identification

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3
Q

Describe compliance (2)
When and where do you agree and when does this behaviour stop?

A

Agreeing publicly but not privately
Behaviour stops as group pressure stops

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4
Q

Describe identification

A

People conform as they value the group
Sometimes publicly and privately
Purpose is to be accepted

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5
Q

Describe internalisation

A

Genuinely accepts the group’s beliefs
Agrees publicly and privately
Behaviour persists when group is absent

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6
Q

For what two reasons do people conform and what are they called?

A

The need to be liked - normative social influence

The need to be right - informational social influence

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7
Q

Describe normative social influence?
What do people want?
Emotional or cognitive?
Temp or perm?
Linked to…?

A

People want to be liked
Social approval and fear of rejection
Emotional process
Temporary change
Linked to compliance and internalisation

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8
Q

Describe informational social influence?
What do people want?
Emotional or cognitive?
Temp or perm?
Linked to…?

A

People want to be right
They turn to others in situations of uncertainty
A cognitive process
Permanent change
Linked to internalisation

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9
Q

What are the assesment objectives for essay questions in psychology

A

AO1- demonstrate knowledge
AO2- apply knowledge
AO3 - evaluate knowledge

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10
Q

What factors should be included in an evaluation (A03) (5) ?

A

Strengths vs limitations
Supporting evidence
Challenging evidence
Wider implications
Real life application

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11
Q

What format is used for essays?

A

PEEL
Point
Evidence
Explanantion
Link

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12
Q

Describe Asch’s research on conformity to a group
What kind of experiment was it?
How many participants and who were they?
How was the method executed how many trials?
What was the result and claim from participants ?

A

It was a laboratory experiment
123 American men were the participants
There was one naïve participant and 6-8 confederates. The participants were seated close to last. They were shown one standard line and three comparison lines (one of which was the same length). They took 18 trials where they were asked. For 12 trials confederates always gave the wrong answer.
Genuine participants conformed 36.8% of the time, 75% conformed at least once and 25% never did

Participants said it was to avoid social rejection (NSI)

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13
Q

What three factors did Asch change in his experiment when he did the variations?

A

Group size, Unanimity and Task Difficulty

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14
Q

How did Asch vary the group size, what were the results and what do they suggest?

A

He varied confederates from 1-15
Conformity increased with group size up to a point.
Conformity decreased from 4+ confederates
This suggests that people are sensitive to the view of others even with only 1-2 people

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15
Q

How did Asch vary unanimity, what were the results and what do they suggest?

A

He introduced a confederates who did not agree with the others
Conformity decreased in the presence of a dissenter
This suggests that a dissenter enables the participant to behave more independently. Influence of the majority depends on a unanimous decision

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16
Q

What are the 2 strengths of Asch’s study?

A

He controlled his variables so only the independent variable changed
The experiment can easily be replicated

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17
Q

What are the 2 limitations of Asch’s study

A

It was in a lab environment (task and situation were artificial) which may result in demand characteristics (when the participant picks up on cues and acts how the researcher wants / expects them to.

Findings can not be generalised to the real world

All of Asch’s participants were men and were American (bias) (women are more likely to conform as they care more about social relationships)

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18
Q

What is validity

A

Whether the research measures what is intended to be researched

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19
Q

What is internal validity

A

Whether the IV caused the change in the DV or it was other factors

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20
Q

What is external validity

A

Whether the findings can be generalised to other settings, people, times or cultures

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21
Q

What is ecological validity

A

Referring to generalisation and the real world

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22
Q

Does Asch research have high or low internal and external validity and what is the evidence for this?

A

High internal validity as he kept all his controlled variables the same

Low external validity as it was in a lab environment where demand characteristics could be attributed

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23
Q

Does Asch’s research have high or low external validity and what evidence is there for this

A

Low external validity as all his participants were American men

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24
Q

Does Asch’s research have high or low ecological validity and what evidence is there for this

A

Low ecological validity as the findings can not be generalised to the real world

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25
What defines ethics in psychology
What you "CAN DO and CANT DO WITH PARTICIPANTS"
26
What does CD(a)CDWP
Consent (informed) Deception Confidentiality Debriefing Withdrawal Protection
27
Evaluate Asch's research in terms of ethics
Consent - not met - they were deceived Deception - not met Confidentiality - met Debrief - met Right to withdraw - met Protection from harm - not met - ppts may have experiences stress or embarrassment (they can be offered counselling)
28
What were the 2 aims of the Stanford Prison Experiment (SPE)
To investigate to what extent people would conform to a social role To understand whether people behave as they do due to the circumstances they are in (situation) or because of innate personality (disposition)
29
What was the SPE
Zimbardo set up a mock prison and 24 stable and healthy male students volunteered to take part They were given the role of a prisoner or guard Prisoners were unexpectedly arrested from their homes then they were deloused, searched and given a number and uniform The guards only referred to prisoners by numbers; they were given uniforms, clubs, whistles and reflective sunglasses
30
What were the findings of the SPE
Guards became increasingly tyrannical and played their roles even when not being watched (some volunteered extra unpaid hours) The prisoners rebelled after 2 days and the guards retaliated violently and attempted to use divide and rule tactics against them Guards harassed prisoners by (for eg.) Waking them up at night for spontaneous headcounts- to display their authority The experiment was terminates on the 6th day out of 14
31
Evaluate how ethical the SPE was
Consent- not met Deception- not met Confidentiality- met Debrief- met Withdrawal- not met Protection from harm- not met
32
Evaluate Zimbardo's SPE without mentioning ethics (limitations (2))
(1) It lacked the realism of a real prison so some believe PPTs were play-acting with stereotypes of how they'd seen guards and prisoners behave in movies so the experiment has low external validity (2) Zimbardo may've exaggerated his results as only 1/3 of the guards behaved in a brutal manner, another 1/3 tried to apply the rules fairly and the last 1/3 tried to help the prisoners by offering cigarettes and reinstating priviledges
33
Evaluate Zimbardo's SPE without mentioning ethics (strengths (2))
(1) High internal validity (2) McDermott argues that the PPTs did act as if the prison was real to them, 90% of prisoners' conversations were about prison life and how they could shorten their sentences. Prisoner 416 explained how he felt that the experiment was a real prison, hence both parties assimilated into their roles arguably giving the experiment validity
34
What is obedience
A form of social influence in which an individual follows a direct order. The person issuing the order is usually a figure of authority
35
What are the 2 differences between obedience and conformity? Who do they involve and what orders are given?
Obedience involves an individual with power whereas conformity involves a group Obedience has direct orders whereas conformity does not have any explicit demands
36
What does MES-Y stand for
Milgram's Experiment of Shock- Yale
37
What was the aim of Milgram's experiment
To investigate how far people would be prepared to go in obeying an authority figure
38
What was the method? Who took part? How were roles decided? What were the expectations of those roles? What reactions or prods were given?
40 American men volunteered They drew lots to decide who was the teacher and who was the learner however the results were fixed as the PPT was always the teacher The experimenter told the teachers that they would be testing the learners on word pairs and they would need to apply a shock for each mistake The shocks ranged from 15v to 450v and went up in intervals of 15 The confederate learner would grunt, complain, and pound the wall between them at 300v, thereafter they would be silent The experimenter gave 4 prods if the PPT hesitated
39
What were the results
All ppts went up to 300v 65% fully conformed and went to 450v PPTs were visibly distressed- sweating and trembling and 3 had seizures
40
Evaluate the ethics of MESY
Informed consent- not met Deception- not met Confidentiality- met Debrief- met Withdrawal- not met Protection from harm- not met
41
Evaluate MESY without ethics (limitations (1))
(1) Low internal validity. DEMnd characteristics may have been in play as half of Milgram's PPTs did not believe the shocks were real. (COUNTER) In a procedure like Milgram's some people had to give real shocks to a puppy and they were distressed but 54% of men and 100% of women still gave a fatal shock- similar to Milgram's
42
What are situational variables and what are the three examples Milgram studied
External circumstances rather than due to the personalities of the people involved. Location Proximity Uniform
43
How did Milgram change the procedure for location (1) and what was the result
1. The experiment was moved to a run-down office away from Yale Uni --> obedience decreased to 47.5%
44
How did Milgram change the procedure for proximity (3) and what was the result
1. teacher and learner were put in the same room --> obedience decreased to 40% 2. teacher had to force the learner's hand for them to receive a shock --> obedience decreased to 30% 3. experimenter left the room and gave instructions to the teacher by phone --> obedience decreased to 20.5%
45
How did Milgram change the procedure for uniform (1) and what was the result
1. experimenter changed form lab clothes to clothes a member of the general public would wear --> obedience decreased to 20%
46
Evaluate Milgram's situational variable research without mentioning ethics (strengths (2))
1. Research support from Bickman. Field experiment where people were asked to pick up litter by people in the uniform of an officer, a milkman and an ordinary citizen. Obedience was the highest with the uniform of the officer and the lowest towards the civilian. Ppts were twice as likely to obey they officer than the civilian showing that uniform increases legitimacy of authority 2.Control of variables. As it was a lab experiment, Milgram kept control of his variables; he systematically only changed one variable at a time and to ensure changes to his DV were only as a result to his IV. This also makes it easier to replicate studies which is important to show that the results are accurate and repeatable. This experiment has, hence, been done in different ways across different cultures with similar results. For eg. Dutch ppts were tested and it was found that 90% obeyed to say stressful things in an interview to someone desperate fir a job
47
Evaluate Milgram's situational variable research without mentioning ethics (limitations (1))
1. Situational alibi. His findings may be offensive. David Mandel criticised his perspective and argued that it gave an excuse for the behaviours of the Nazis, for example, making it offensive to the survivors and victims of the Holocaust. It suggests that the Nazis were only following orders. Milgram's findings ignore dispositional factors such as personality suggesting that the Nazis were in a situational position which they could not control.
48
What is the agentic state and what does it (coupled with legitimacy of authority emphasise)
Agentic state- a mental state where we feel no personal responsibility for our actions as we believe to be acting for an authority figure which frees us from the demand of our consciences This emphasises that obedience is because of a social hierarchy
49
What is the autonomous state
being aware of the consequences of one's actions and taking control/responsibility for their own behaviour. Can be sympathetic or parasympathetic
50
What is the agentic shift
The shift from autonomy to agency which occurs when someone perceives another as an authority figure with a higher position in a social hierarchy
51
What are binding factors
Aspects of the situation that allow the person to ignore or minimise the damaging effects of their behaviour, reducing their moral strain and making them more likely to obey agentically
52
Evaluate the concept of situational explanations with Milgram's study. support () limitation ()
Support 1: Milgram's ppts protested against shocking Mr Wallace (confederate) and asked who would be responsible if he got hurt. When they learned the researcher would take responsibility, the teacher often continued without protest Limitation 1: Some of Milgram's ppts did not go all the way to 450v. AND. In Rank and Jacobson's test, 16/18 nurses refused orders form a doctor to administrate excess of a drug Limitation 2: Mandel described how members of the German police murdered civilians without being directly ordered to so they acted autonomously and did not see themselves as acting as the agents of a higher authority
53
How does legitimacy of authority ink to obedience
We recognise our own and others' positions in a social hierarchy and we are more likely to obey those we perceive to have authority over us
54
What is the idea of destructive authority and how does this link to Milgram (and other exaples)
problems arise when legitimate authority becomes destructive history shows that some leaders ordered people to act in cruel ways in MESY, the experimenter used 4 prods to order participants to act in ways opposing their morals there was a war crime massacre in Vietnam with 504 unarmed civilians; women were gang raped and people were shot. the soldiers blew up buildings and when one soldier was found guilty, his defence was that he was only following orders Only 16% of Australian women went to 450v whereas 85% of German ppts did
55
What are dispositional explanations
Explanations which take personality into consideration
56
What was Adorno interested in, what did he believe caused obedience and what did this lead him to creating and how
He was interested in Nazi Germany and believed obedience was due to internal factors like personality (as opposed to situational factors) He created the authoritarian personality. He studied over 2,000 middle-class white Americans and their attitudes to social groups
57
What did Adorno use for the AP
He used the F(ascist) scale with people rating their agreement with questions to do with authority, for eg
58
What did people who scored high on the F-scale show
hostile to those of an inferior status obedient to those of a higher status inflexible on their outlook (black and white; no grey areas) highly conventional attitudes towards sex, race and gender
59
What correlation did Adorno find of the AP and what did he suggest was the cause of this
A positive correlation between authoritarianism and prejudice He suggested this was due to a a strict upbringing by harsh parents: strict discipline expectation of absolute loyalty impossible expectations
60
Resistance to social influence
...
61
What is Locus of Control
The beliefs that people hold about what controls the events in their lives. people are often not one or the other, there is a continium
62
What do internals vs externals believe and how does this affect their resistance to social I.
Internals: they have more control over their lives so they are more likely to resist social influence Externals: what happens to them is a result of external sources and they may be less likely to resist social influence
63
Who developed a test to determine what type you are
Rotter
64
Evaluate Rotter's idea of locus of control S(1) and L(1)
S1. Holland repeated Milgram's study and 37% of internals did not continue to the end compared to 23% of externals L1. Twenge et al analysed loads of control studies in the US over 40 years and they found that over time people were become more external, but more resistant to obedience, which is contradicting
65
What is social support
The presence of people who resists pressures to conform or obey can help others do the same by giving them confidence
66
How did Asch show this in his research
Unanimity and using a dissenter
67
How does social support affect conformity and how did Asch research this
Asch investigated unanimity and when you have a dissenter, they act to decrease conformity
68
How does social support affect unanimity and how did Milgram research this
Milgram replicated his study and found the rate of obedience dropped from 65% to 10% when the genuine ppt was joined by a dissenter
69
What is the real world application of social support and what were Albrecht's findings
Albrecht's 8 week programme to help pregnant adolescence resist peer pressure to smoke. Findings: adolescence who had a buddy telling them to resist, were less likely to smoke
70
Define minority influence
One person or small group influences the behaviours of other people leading to internalisation
71
What three factors will make minority influence successful
Consistency Commitment Flexibility
72
Explain consistency (refer to diachronic and synchronic)
The minority needs to keep the same beliefs over time (diachronic consistency) and between all the individuals (synchronic consistency)
73
Explain commitment (mention the augmentation principle)
When a minority displays dedication to their belief by making personal sacrifices to show they are not acting out of self-interest When they engage in extreme activities to draw attention to their cause, this is known as the augmentation principle
74
Explain flexibility (mention who argued for this)
Nemeth argued that being extremely consistent and repeating the same argument is rigid and unappealing to the majority Hence, minority influence is more effective when flexibility adapts their point of view and accepts reasonable counter arguments There needs to be a balance between consistency and flexibility
75
What is the snowball effect
When, over time, increasing numbers from the majority switch to the minority and the more this happens, the greater the rate of conversion until the minority n=view becomes the majority view
76
Describe Moscovici's study that supports consistency
The aim was to investigate if consistency increased influence He put females into groups of 6 and they had to identify whether 36 slides were either blue or green (they were always blue but varying shades) In the consistent condition: 2/6 were confederates who always said slides were green In the inconsistent condition: 2/6 where confederates who said the slides were green 24 times and blue 12 times In the control condition: there were no confederates Findings: Consistent: wrong answer 8.4% Inconsistent: wrong answer 1.24% Controlled: wrong answer 0.25%
77
Evaluate Moscovici's study (4 negative)
All female ppts (low external validity) Lab study (demand characteristics (high internal validity)) Artificial task (majority usually have more power and status in real life) 8.4% is still quite low
78
Describe Nemeth's study that supports flexibility
There were three ppts and one confederate who had to decide the compensation to pay a ski-lift accident victim When the confederate who was acting consistently refused to change their argument, this did not affect the outcome When the confederate was willing to be flexible and compromise, this influenced the majority to lower their demands
79
What is social change
When whole societies change, rather than just individuals, who adapted new a attitudes and beliefs which can result in new legislation
80
What are the 7 steps to social change
Drawing attention Consistency Deeper processing Augmentation principle ISI/NSI/Obedience Snowball effect Social cryptomnesia
81
Explain each stage of social change
Drawing attention- raising attention Consistency- repeating a message over time with synchronic consistency Deeper processing- people who simply accepted the majority view begin to question your cause Augmentation principle- extreme behaviours to demonstrate commitment ISI/NSI/Obedience- people support to be right/ to be liked / it is embedded into law Snowball effect- minority becomes majority Social cryptomnesia- people know that a change has occurred but don't quite know the details
82
Explain the supporting research for this topic
Nolan et al found a significant decrease in energy consumption when members of a community had weekly notices that other residents were already doing this. This was compared to a group who simply had notices asking them to save energy This evidence backs up conformity by NSI
83
Explain the challenging research for this topic
Foxcroft et al reviewed 70 studies where the social norms approach was used to reduce students' alcohol. The researchers found only a small reduction in drinking quality and no effect on drinking frequency
84
Explain the barrier research for this topic
Bashir et al found that participants were less likely to act environmentally because they did not want to be associated with stereotypical environmentalists who were judges as 'tree huggers'