Social Influence Flashcards
Conformity
Describes how we adjust our behaviour or thinking to follow the behaviour or rules of the group we belong to (influence of a group can affect your own judgement/ behaviour
Normative Social Influence
The idea that we comply in order to fuel our need to be liked or belong (desire of approval)
Social Loafing
The tendancy for people in a group to exert less effort when pooling their efforts towards attaining a common goal than when individually accountable
Deindividuation
The loss of self-awareness and restraint that can occur in group situations
Group Polarization
The enhancement of a group’s prevailing inclinations through discussion within the group
GroupThink
The mode of thinking that occurs when the desire for harmony in a decision - making group overrides a realistic appraisal for alternatives
Informational Social Influence
When we conform because we believe that the minority must be right
What is the ‘Snowball Effect’?
If the minority remains consistent in their message, more and more people may start to conform - this build up of ‘converts’ is known as the ‘snowball Effect’
Social Crypto - amnesia
When people often forget how or why the change happened in the first place
