social influence Flashcards
conformity definition
when individuals change their attitudes or beliefs to fit in with social norms
compliance
‘going along with others’ in public but privately not changing opinions/ behaviour
identification
publicly change opinions/behaviour to be accepted by a group that we identify with
may not privately agree
internalisation
when a person accepts group norms
results in private and public change of behaviour and beliefs
informational social influence
conforming because of the need to be right
cognitive process
leads to permanent change in public and private attitudes (internalisation)
normative social influence
conformity due to a need for social approval
don’t want to be rejected for being different
temporary change in opinions/behaviour (compliance)