SOCIAL INFLUENCE Flashcards

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1
Q

What is conformity?

A

It is defined as the yielding to group pressure.

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2
Q

What is internalisation?

A

It is where we go along with the group’s opinion both privately and publicly because we genuinely believe the group is right.

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3
Q

What is compliance?

A

It is a superficial and temporary type of conformity because compliance ends as soon as group pressure ends.

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4
Q

What is identification?

A

It is where we change our private beliefs in the presence of the majority but not permanently.

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5
Q

What is NSI?

A

It is where we conform to the majority because we have the desire to be liked and do not want to be rejected- results in compliance.

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6
Q

What is ISI?

A

It is where we conform to the majority because we believe that they have the better information and it is driven by the desire for the individual to be correct-results in internalisation.

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7
Q

What is an advantage for NSI as an explanation of conformity?

A

Lucas et al- asked students to give answers to maths problems
- greater conformity to incorrect answers when they were difficult.

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8
Q

What is a disadvantage for NSI being an explanation of conformity?

A

-individual differences (not everyone’s behaviour is affected in the same way by NSI
-McGhee and Teevan founds students high in need for affiliation were more likely to conform
-desire to be liked underlies conformity for some people more than others.

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8
Q

What is a disadvantage for ISI being an explanation of conformity?

A

-ISI doesn’t affect everyone in the same way
-ASCH’s students were less conformist than other P’s
-Perrin and Spencer found very little conformity in study involving science and engineering
-The desire to be liked underlies conformity for some people more than others.

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9
Q
A
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