Social Influence Flashcards
What does the term “Social Influence” mean?
It is the process of a group of people or 1 particular person, forming and/or changing another person/s behaviour and opinions.
Define “Conformity”.
The idea of which a person changes their behaviour, thoughts and attitudes to match a larger group of people.
What are “Social Norms”?
They are a set of standards in society which labels certain behaviour as normal and not normal.
According to Asch, how can group size affect conformity to an individual?
Asch stated that the larger the group, the more likely that conformity will take place in an individual.
There are 2 ways of how a person can conform. State and define them.
Normative Influence: Conforming to be liked and accepted by others.
Informational influence: Conforming because of beliefs that the larger group are experts.
What is the difference between public conforming and private conforming.
Studies show that conformation is more likely to happen in public scenarios rather in private scenarios, this is because
Does Asch find independence or conformity “better”? Why?
He states that independence must be prioritised more, this is because he found that people who went through peer-pressure by group, exhibited conformity mindlessly.
Properties that affects conformity are:
- Size of group
- Amount of supporters to the individual
- Type of culture (Individualistic/Collectivistic)
According to Asch, does conformity happen more in collectivistic or individualistic cultures? Why?
Collectivistic cultures, because people who live in collectivistic cultures prioritise “groupings”, so individuals want to be like their family.
Define “Compliance”.
The influence of the majority to the minority which depends on the majority’s authority and power.
Define “Conversion”.
The influence majority get from the minority.
According to David and Turner, for a minority to influence a majority, this happens on when the minority is perceived as…
a part of the majority’s group.
Moscovici and Perez distinguished 2 type on minorities, what are they?
Active minorities - Minorities which actively create argument and conflicts with the majority
Victimised minorities - Minorities who create guilt in majorities.
How do victimised and active minorities affect the majority? (Views/Behaviour)
- Victimised minorities tend to affect the majority’s behaviour.
- Active minorities tend to affect the majority’s views.
When it comes to listening to authorities, ________ happens in an individual.
When it comes to listening to authorities, Conformity happens in an individual.