Social Influence Flashcards
1
Q
What type of conformity is the least permanent and most superficial?
A
- Compliance
2
Q
What type of conformity involves private as well as public change in beliefs and behaviours?
A
- Identification
3
Q
What type of conformity is the deepest and has the most permanent change?
A
- Internalisation
4
Q
What type of conformity is linked to NSI?
A
- Compliance
5
Q
During identification, why do individuals change their beliefs & behaviours?
A
- As they want to become a member of the group
6
Q
What type of conformity is linked to ISI?
A
- Internalisation
7
Q
What is ISI?
A
- Informational social influence
8
Q
What is NSI?
A
- Normative social influence
9
Q
What is ISI driven by?
A
- The desire to be right
10
Q
According to ISI when does an individual conform?
A
- When they lack the knowledge
11
Q
What process is ISI?
A
- Cognitive
12
Q
What is NSI driven by?
A
- The desire to be liked
13
Q
According to NSI when does an individual conform?
A
- To fit in
- Avoid ridicule
- To gain acceptance
14
Q
What kind of process is NSI?
A
- Emotional
15
Q
What is conformity?
A
- Changes in individuals beliefs and behaviours
16
Q
Why do people conform?
A
- Real or imagined group pressure
17
Q
What are three variables affecting conformity?
A
- Group size
- Unanimity
- Task difficulty
18
Q
A
