social influence Flashcards
what is identification?
Looks to the group for guidance.
what is compliance?
publically changing a behaviour whilst maintaining a different private view.
internalisation?
personal opinions change
nsi
desire to be liked and avoid rejection
isi
desire to be correct and look to others for answers.
locus of control
the factors people believe control their actions.
asch’s study:
-Asch (1951) conducted an experiment looking at normative social influence. He wanted to see if people would conform to a group’s wrong answer, even if the answer was unambiguous. The Asch effect is the influence of the group’s majority view on an individual’s.
-8–10 males were asked to participate in the line judgement task.
-1 was a participant and the others were confederates
-publicly identify the matched length to see if they would conform.
results: 75% conformed 1 or more, 5% conformed all 12 times.
Solomon Asch conducted several experiments in the 1950s to determine how people are affected by the thoughts and behaviours of other people.
He identified many variables affecting conformity including group size, unanimity and task difficulty.
zimbardo’s study:
-fake prison in the basement of Stanford University, 24 males, random allocation to gaurd and prison.
realistic arrest, uniforms, rules, handcuffs, and batons.
Zimbardo took the role of prison superintendant and lead investigator.
- was cancelled 6 days into it due to the prisoners mental health.
evaluation of the Zimbrados study:
+controlled, random allocation
- could have experimental bias
- ethical issues
milgrams study of agentic state and agentic shift
agentic state: believe they do not have responsibility over their actions.
agentic shift: go from the autonomous stage to agentic stage.
legitimacy of authority.
evaluation of Asch’s study:
+research supports nsi and isi
+lab expirement so high internal validity
+ highly individualistic
-difficult to seperate the influence of nsi and isi
-lacks mundane realism
3 factors:
proximity
location
uniform
locus of control
the extent to which people believe they have control of their own lives.
agentic state
when an individual acts on behalf of another, denying responsibility.
legitimacy of authority
people who accept the power and status of legitimate authority figures to give others orders.