Social Influence Flashcards
Who and how many people did Asch test for his experiment?
123 American male participants
What where the 3 variables of conformity tested by Asch?
Group size, Unanimity, Task difficulty
What where Asch’s baseline findings?
Participants conformed 36.8% of the time
25% of participants never confirmed (internal LOC)
When did Asch do his experiment?
1951
How did group size have an impact on conformity in Asch’s study?
•Group size varied from 2-16
•Relationship between conformity & group size had a curvilinear shape
•At 3 confederates conformity = 31.8%
How did unanimity have an impact on conformity in Asch’s study?
Conformity decreased to <1/4 of what it was when majority was unanimous, conformity decreased even when dissented didn’t agree with participant
How to task difficulty have an impact on conformity in Asch’s study?
Conformity increased when the situation became more ambiguous, (ISI)
What are 2 drawbacks of Asch’s study?
•Artificial situation & tasks lead to demand characteristics, Asch’s groups did not resemble everyday groups, cannot generalise
•Limited application, Netto (1995)- women more conformist,
Americans, individualist, china collectivist
What is an advantage to Asch’s study?
Research support for task difficulty, by Todd Lucas (2006)
•Todd Lucas disagreed with Asch and said that conformity is more complex
•individual-level factors can influence conformity when interacting with situational variables (task difficulty)
What as the physical arragement ir participants in Asch’s study?
Groups where 6-8 and the naïve participant was seated last or next to last
What was an ethical issue with Asch’s study?
The naïve participants where deceived (ethical issues are not relevant to validity)
Who suggested the 3 ways people conform and when?
Herbert Kelman (1958)
What are the 3 ways people conform?
Internalisation
Identification
Compliance
What are the main reasons why people conform
The two process theory suggests 2 reasons
•Information social influence (ISI)
Cognitive process (leads to internalisation)
•Normative social influence (NSI)
What is the research support for NSI?
Asch interviewed participants after and they said that they confirmed because they felt self-conscious, when written down conformity decreased to 12.5%
What is the research support for ISI?
Todd Lucas (2006) when maths problems where easy, participants ‘knew in their minds’ as maths problems got harder (ambiguous) conformity increased