Social Influence

Question 1

What is NSI

Answer 1

-normal social influence
-desire to be liked

Question 2

What is ISI

Answer 2

-Informative social influence
-desire to be right

Question 3

What is conformity

Answer 3

Publicly confirming
Temporary
Privately maintain own views
Only lasts as long as group pressure

Question 4

What is identification

Answer 4

Adjust behaviour
Identify with a group that is desirable
Role models

Question 5

What is internalisation

Answer 5

Conversion
Most permanent
Keep views

Question 6

NSI evidence

Answer 6

Asch
37% conformed to wrong answer
Afraid of disapproval

Question 7

ISI evidence

Answer 7

Lucas et al
Maths problems
Greater conformity to wrong answer for more difficult
Desire to be right

Question 8

Individual differences ignored

Answer 8

More confident is less likely to conform
Perrin and Spencer’s engineer

Question 9

Can’t distinguish between isi and NSI

Answer 9

Limitation
Deutsch and Gérard 2 process approach
Both used
Casts serious doubt