Social Influence Flashcards
Conformity
Adopting the behaviors, beliefs etc.. of another person of group
Compliance
Where a person may agree in public with a group (to gain approval or avoid dissaproval) but the person actually privately disagrees with the groups view point or behavior. This type of conformity is SHORT TERM and will end as soon as group pressure stops
Identification
When the individual agrees publicly on the views of a group they join or they admire because they identify, admire or want to be part of a particular group. However, a person’s private beliefs do not change.
Internalisation
Refers to instances where a person publicly behaves or agrees with a group of people because they have acctually accepted the group’s beliefs. This type of conformity does result in a change in the person’s private beliefs and attitudes and is LONG LASTING as a result
Normative social influence (NSI)
When someone is INFLUENCED TO FIT IT with the social norms and values of a particular group and GAIN THEIR APPROVAL (their PRIVATE views can still DIFFER)
Basically, when we GO ALONG with a group because we want to be ACCEPTED and AVOID REJECTION. This is an EMOTIONAL PROCESS as it is based on our NEED TO BE LIKED.
This occurs in situations with strangers and people you know when their is a concern of rejection. For this reason, it tends to lead to COMPLIANCE
Informal Social Influence (ISI)
When someone is influenced because they LOOK TO OTHERS FOR GUIDANCE- they are UNCERTAIN how to behave.
Basically, we go along with a group because we have a NEED TO BE RIGHT. If we think others have better information than us, we go along with them. This is a COGNITIVE PROCESS as it’s to do with how we think.
This is likely to occur in situations that are UNFAMILIAR or when we are UNSURE OF WHAT THE RIGHT THING TO DO IS.
This also occurs when we think someone is more of an EXPERT than us or in emergencies.
Often leads to INTERNALISATION
The asch (1951) effect
The influence of the group’s majority view on an individual’s judgement
Social roles
The parts or roles people play as members of various social groups
Social Norms
Unwritten rules about how to behave in certain groups and situations
Locus of control (LOC)
How much control you think you have over your behaviours
Social heroism
Means putting oneself at risk in pursuit of an important principle
