Social Influence Flashcards

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1
Q

What is compliance

A

confirming publicly but continuing to disagree in private

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2
Q

How did group size affect Asch’s research ?

A

Adding more than 3 confederates made little difference

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3
Q

how did unanimity affect asch’s research ?

A

confirming reduced by a quarter to when the majority were unanimous

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4
Q

What are the 2 explanation of conformity

A

Normative Social Influence and
Informational social influence

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5
Q

what is conformity?

A

tendency to change what we do, think or say in response to real or imagined pressure from others

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6
Q

what is identification

A

type of conformity where we act the same as a group, temporarily
e.g police officers upholding laws they disagree with

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7
Q

what are the 3 types of conformity

A

compliance
identification
internalisation

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8
Q

What is informational social influence

A

when you want to be right, follow the better information as a cognitive process

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9
Q

what is internalisation?

A

deep type of conformity where you genuinely accept information

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10
Q

what were the variables tested by Asch?

A

group size
unanimity
task difficulty

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11
Q

how did task difficulty affect Asch’s research?

A

conformity increased with the task difficulty

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12
Q

what is normative social influence?

A

confirming to be liked and to fit in, an emotional process

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13
Q

what are the situational explanations of obedience?

A

agentic state and
legitimacy of authority

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14
Q

what is agentic state

A

a mental state where we feel no personal responsibility for our behaviour as we believe we are acting for an authority figure

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15
Q

what is legitimacy of authority

A

when we are more likely to obey people who we perceive to have authority over us

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16
Q

Explanations for resistance to social influence

A

social support and locus of control

17
Q

how can social support help resist social influence in conformity

A

seeing others not conforming can reduce pressure to conform

18
Q

how can social support help resist social influence in obedience

A

pressure to obey can be reduced if another is seen disobeying

19
Q

what is locus of control and how can it help resist social influence

A

it is the extent to which people believe they have control over their own lives

high internal LOC are more likely to resist pressures

20
Q

what is internal locus of control

A

when someone believes they are responsible for what happens to them

21
Q

what is external locus of control

A

when someone believes things happen without their control

22
Q

what is the disposition all explanation of obedience

A

the authoritarian personality
formed in childhood due to harsh parenting, where someone is especially susceptible to obeying people in authority and dismissive of inferiors

23
Q

what is minority influence

A

where one person or a small group of people influence beliefs/behaviours of other people

24
Q

what are 3 variables that increase the rate of minority influence

A

Consistency
commitment
flexibility

25
Q

what is social change

A

when whole societies adopt new attitudes, beliefs and ways of doing things

26
Q

how does social change occur in conformity

A

encouraged by drawing attention to what the majority are actually doing

27
Q

how does social change occur in obedience

A

through process of gradual commitment

28
Q

what are the steps of social change

A
  1. Draw attention through social proof
  2. Consistency
  3. Deeper processing
  4. Augmentation principle
  5. Snowball effect
  6. Social cryptomnesia
29
Q

what is the augmentation priniciple in social change

A

taking risks to further the cause

30
Q

what is social cryptomnesia

A

the memory of change occurring but not the process that led up to it

31
Q

what is the snowball effect in social change

A

switching from majority to minority position

32
Q

what were the 3 situational variable of obedience in Milgram’s research?

A

Proximity
Location
Uniform

33
Q

How did proximity affect Milgram’s research?

A

when the learner and teacher were in the same room, the rate of obedience dropped from 65% to 40%

34
Q

How did location affect Milgram’s research?

A

in the run-down location, instead of the prestigious university, obedience fell to 47.5%

35
Q

how did uniform affect Milgram’s research?

A

when ‘ordinary clothes’ were worn by experimenter, obedience rate dropped to 20%