Social Influence Flashcards
What is compliance
confirming publicly but continuing to disagree in private
How did group size affect Asch’s research ?
Adding more than 3 confederates made little difference
how did unanimity affect asch’s research ?
confirming reduced by a quarter to when the majority were unanimous
What are the 2 explanation of conformity
Normative Social Influence and
Informational social influence
what is conformity?
tendency to change what we do, think or say in response to real or imagined pressure from others
what is identification
type of conformity where we act the same as a group, temporarily
e.g police officers upholding laws they disagree with
what are the 3 types of conformity
compliance
identification
internalisation
What is informational social influence
when you want to be right, follow the better information as a cognitive process
what is internalisation?
deep type of conformity where you genuinely accept information
what were the variables tested by Asch?
group size
unanimity
task difficulty
how did task difficulty affect Asch’s research?
conformity increased with the task difficulty
what is normative social influence?
confirming to be liked and to fit in, an emotional process
what are the situational explanations of obedience?
agentic state and
legitimacy of authority
what is agentic state
a mental state where we feel no personal responsibility for our behaviour as we believe we are acting for an authority figure
what is legitimacy of authority
when we are more likely to obey people who we perceive to have authority over us