social influence

Question 1

compliance

Answer 1

-most superficial and least permanent
-publically change but privately revert back
-linked to NSI

Question 2

identification

Answer 2

-individuals look to a group for guidance
-adjust their behaviour because membership of the group is desirable
-once membership is no longer desirable, they may revert back

Question 3

internalisation

Answer 3

-most permanent change and least superficial
-publicly and privately change their beliefs
-accept the attitudes in to our own cognitions

Question 4

informative social influence

Answer 4

-desire to be right
-individual is unsure about how to behave
-seeking info and assume it is right
-lead to internalisation
-cognitive process

Question 5

normative social influence

Answer 5

-desire to be liked
-go with a group to avoid ridicule and gain acceptance from them
-emotional process

Question 6

RTS ISI as an explanantion for conformity

Answer 6

-conducted by jeness