Social Influence Flashcards

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1
Q

Procedure of Milgram’s study?

A

40 ppts aged 20-50
Ppts were always picked as the teachers and confederate was the learner.
Ppts had to zap the learner when provided with a wrong answer.
Every wrong answer resulted in +15 volts and it went up to 450 from 15v start.
In voice Feedback study, learner would shout and try to withdraw after 300v had been administered. Would then proceed to remain quiet after 315v to signify death or unconsciousness.
When ppt wanted to stop, the researcher had a series of prods to say as to encourage the ppt to go further.

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2
Q

What were the findings of Milgram’s study?

A

65% obeyed the researcher and went all the way up to 450v.
40% obeyed when in the same room as the learner.
30% obeyed when they had to place learner’s hand on the shock plate.
21% obeyed when experimenter gave orders through phone and wasn’t physically present.
48% obeyed when in a run down office.
Bushman found that 72% obeyed in HIS study when his researchers would be dressed up in police-style clothing.

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3
Q

What were the 3 situational variables?

A

Proximity, Location and Power of uniform.

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4
Q

Situational Variables of Obedience AO3 - Limitation doubters

A

Ppts distrusted experimenters because they knew the true purpose was being disguised. Many of the ppts were skeptical of whether the shocks administered were even real and a research assistant separated the doubters from the believers of the authenticity of the shocks and found that the doubters were more likely to disobey. This challenges the validity of the study and suggests that when faced with reality of destructive obedience they are more likely to disobey an authority figure.

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5
Q

Situational Variables of Obedience AO3 - Limitation Location and obedience rates.

A

Milgram’s subjects were more likely to obey as they knew they were in an experiment. In a lab setting, the experimenter acts as representative of science and so 65% obedience rate was not as surprising as the other 35% non obedient people. In contrast to lab studies, real life obedience to authority is hard to achieve and can be seen in the Rwandan Genocide - we must be cautious about drawing broad generalisation from Milgram.

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6
Q

Situational Variables of Obedience AO3 - Strength Historical validity.

A

Milgram’s research still applied today. Resarcher carried out an analysis of obedience studies over the span of 20 years and found that later studies had no more or less obedience than the ones carried earlier. Recent study found almost identical levels of obedience to Milgram’s. This suggests that Milgram’s study has historical validity and applied even today.

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7
Q

What is the agentic state?

A

Common way of thinking for obedient individuals as not being resp. for their own actions but rather attributing that resp. to someone with authority.

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8
Q

Common way of thinking for obedient individuals as not being resp. for their own actions but rather attributing that resp. to someone with authority.

A

Agentic state

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9
Q

What is the agentic shift?

A

Movement from autonomous to Agentic state.

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10
Q

Why do people adopt the agentic state?

A

Need to maintain positive self-image. Actions made under the agentic state are guilt-free.

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11
Q

What is the first condition needed for a person to shift into the A gentic state?

A

Perception of legitimacy of authority.

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12
Q

What is required for someone to be viewed as a legitimate authority figure?

A

They must be within some sort of institutional structure.

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13
Q

Agentic state and Legitimacy of authority AO3 - Limitation Auschwitz doctors.

A

Milgram’s claim that ppl shift back and forth between autonomous and agentic shift may deem invalid since a study of German doctors at Auschwitz found very gradual and irreversible transition where they broke their own ethical methods of work to being able to carry out vile and potentially lethal experiments. Researcher suggested that this was rather the result of prolonged experience of carrying out evil acts over time rather than an agentic shift.

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14
Q

Agentic state and Legitimacy of authority AO3 - Limitation Chance to demonstrate cruelty without resp.

A

Agentic shift may be used as an explanation to hide inner cruelty. In Milgram’s study, it was found there was some cruelty among ppt’s who used situation to express it. In the SPE, we also see the guards inflicting curelty when there was no authority figure instructing them to do so. Suggests that while for some people obedience may be explained in terms of agentic shift, for others obedient behaviour might be due to fundamental desire to cause harm.

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15
Q

What was the F scale?

A

It was used to identify the authoritarian personality. Made by Adorno et al. Adorno found that people who scored highly on the F scale tended to have been raised by parents who used an authoritarian parenting style.

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16
Q

What did Elms and Milgram do?

A

Follow up study of Milgram using 20 obeying and 20 disobeying ppts. Each ppt completed F scale and were asked q’s about their upbringing and their attitude to the experimenter and learner in Milgram study.

17
Q

What were the findings of the Elms and Milgram study?

A

High levels of authoritarianism among obedient ppts. Obedient ppts reported being less close to their fathers during childhood and saw the authority figure as more admirable than learner.

18
Q

Authoritarian personality AO3 - Limitation flawed evidence

A

Although the F scale provided a basis for explaining obedience based on authoritarian personality, it is seriously flawed as its possible to get a high score just by selecting agree. This means that anyone with this response bias is assessed as having authoritarian personality.

19
Q

What is locus of control?

A

Refers to person’s perception of personal control over own behaviour.
Strong internal - we control events in our life
Strong External - Belief that whatever happens to them is determined by external factors.

20
Q

Social support and resisting conformity?

A

Having an ally and breaking unanimity within the group meant that the possibility of there beinng other legitimate ways of thinking was raised. Makes individual more confident in their decision and better able to stand up to majority.

21
Q

Social support and resisting obedience?

A

A lot of ppl obeying makes it hard to disobey but when disobeying ally is found, chance to stand up to crowd is much higher.

22
Q

Active seekers of info. Rely less on other’s opinions. Less vulnerable to social influence. They are …

A

High internals.

23
Q

What are high internals?

A

More achievement oriented. More likely to become leaders than follow others.

24
Q

High internals are better able to …?

A

resist coercion with others and from others. In a simulated prisoner of war situation, internals are better able to resist attempts of an interrogator to gain info. The more intense the pressure, the greater the difference between internal and external.

25
Q

Resistance to social influence AO3 - Limitation Allies aren’t enough

A

During WW2, although some soldiers disobeyed orders to kill Jews from the Nazi Party, the majority undertook the task without hesitation anyway. This contradicts Asch’s statement that breaking group unanimity was a major factor in conformity reduction.

26
Q

Why is cosistency important in Minority influence?

A

A minority is a group with a different view and will be seen by the majority as being in error. However, consistency will push people to reassess the situation and consider their viewpoint more carefully

27
Q

Why is Commitment important in minority influence?

A

Commitment is important because it exerts confidence, courage and consistency. It will be hard to dismiss a minority which displays such qualities and may make the majority convert or at the very least, take the minority seriously.

28
Q

What role does flexibility play in minority influence?

A

Minority must be ready to compromise with the majority as they are seen as powerless. If not willing to compromise or be flexible, they will be seen as narrow-minded and if too flexible, they will be seen as inconsistent.

29
Q

What was the procedure and the findings of Moscovici et al’s study?

A

There were 4 ppts and 2 confederates. There were 2 conditions - consistent and inconsistent. They were all shown slides with the same colour but with varied intensity. 8% of the ppts conformed with the confederates in consistent condition whereas 1.8% in inconsistent.

30
Q

Minority influence AO3 - Strength research support

A

Meta analysis of 100 similar studies carried out and found that minority who kept a consistent view were the most influential upon the majority. This suggests that consistency is the bare minimum for any minority trying to influence a group of people.

31
Q

Minority influence AO3 - Limitation artificial task

A

Task is just as artificial as Asch’s. Can be argued that a jury decision is way more important. This means that the findings of minority influence studies are lacking in external validity and limited in what they can tell us of how minority influence works in real life situations.