social Influence Flashcards
compliance
person may agree in public but privately disagrees
identification
individual takes on group views they admire , doesn’t change a persons beliefs
internalisation
accepted the groups beliefs and agrees with them results in longer lasting effects
asch line judgement test
123 male
each person had to say which line was most like target length
measured how many conformed to majority
asch line findings
74% conformed on at least one trial 26% never conformed
asch evaluation
- participants knew they were in a research study
- cultural differences
- criticised for being unethical / stressful
linken and perkins
told adolescents “most teenagers didn’t smoke” they were less likely to take up smoking
normative social influence
when someone wants to get approval and avoid disapproval
informal social influence
think a group of people is right and go along with their views
lucas et al
in maths tests students were more likely to conform to harder questions
milgrams study
volunteers recruited
teacher told participant to shock every time the learner makes a mistake
when they wanted to withdraw they said things like “please continue” and “it is absolutely essential you continue”
migrams findings
65% continued to 450 highest volts
people likely to follow orders given by an authority figure
migrams evaluation
deception ethical issues right to withdraw protection of participants volunteer sample
dispositional hypothesis
a persons obedience depends on their character rather than situation
situational hypothesis
existence of a powerful authority figure with charisma and powers of persuasion
