social impact theory Flashcards
1
Q
what are sources?
A
the people giving orders
2
Q
what are targets?
A
people influenced by orders
3
Q
what is the number?
A
how many sources are giving the same orders
4
Q
what is the strength?
A
how legitimate and knowledgable the authority figure is
5
Q
what is immediacy?
A
how known the figure is, more known = more obedient
6
Q
what is the multiplication effect?
A
increase number, immediacy and strength for increased obedience
7
Q
what is the divisional effect?
A
obedience reduces if there are more targets than sources
8
Q
supporting evidence
A
milgrams variation 7 - telephonic study
22.5% went to 450v so proximity is important
9
Q
critical evidence
A
milgrams variation 10 in rundown office
47.5% went to 450v so situation effects obedience
