Social impact theory Flashcards
Who theorised social impact theory
Latane (1981)
what does latane argue
Every person is potentially a source or targeet of social influence
What are the three laws at work
Special force, pschosocial law and divisions of impact
what is special force
Forcee put on people to influence their behaviour - if this works its social impact
What are the three factors involved in special force
Strebgth , immediacy and numbers
What is strength
How much power you believe the person influencing you has
What is immediacy
How recent and close the influence is
What is numbers
The amount of people influencing you
What is pschosocial law
The first source of influence has the most impact - as the number of sources increase so does their individual influence
what is divisions of impact
Special force gets spread between the amount of people its directed at
How many people would call for help if there was one participant ?
85%
How many people would call for help if there were 4+
31%
Give a strength of the theory
Latane & darley (1968) adds credibilty, Tajfel(1970)
What is an objection
Pays alot of attention to the person giving orders but not the person recieving them, treats people as passive
what is a difference
ignores moral strain
what is an application
Shows if you want to direct social force people must be in small groups etc televangilist billy graham
