social impact theory Flashcards
1
Q
why do people obey in SIT?
A
- because their behaviour is influenced by social forces to
2
Q
strength
A
- how much power n authority you believe the person influencing you has
3
Q
immediacy
A
- how recently the order was given and how close the authority figure was
4
Q
numbers
A
- the larger number of sources, the larger impact they will have on
5
Q
psychosocial law
A
- each new person increases the impact but has less impact than the person before them
6
Q
multiplicative effect
A
- impact of S x I x N is greater than each individual element
7
Q
divisional effect
A
- the more targets to impact, the harder it is for the source as their strength is divided by targets
