Social Dominance Orientation (Prejudice - Indiv Diffs) Flashcards
What is social dominance?
-Power in society
-More powerful should have better jobs
What are the two types of personality in this theory?
-Social dominance: openness agreeableness and empathy
-Social dominance orientation: disagreeableness aggression coldness. Those lower down have less, dangerous jobs, should maintain strict hierarchy in society, believe they should stay at the top and have best education. See world as competitive jungle, have to fight for power. If stay at bottom then maintain the higher ppl’s position
How is SDO shaped?
-Personality and temperament (biological traits)
-Socialisation experience, trauma, education. More they are exposed to it, higher SDO (eg parents good jobs, see how they treat inferior people)
-unaffectionate socialisation result in SDO
How is SDO measured?
-Personality scale
-14 or 16 items, 7 point likely scale
-rate agreement or disagreement
Give some examples of statement from the personality scale
-Some groups of people simply inferior to other groups
-if certain groups stayed in their place, we would have fewer problems
-no group should dominate in society
What do those with SDO believe in?
-Social hierarchy
-Want own group to dominate
-Accept beh that discriminates eg policies restricting immigration
-prejudiced towards lower status groups
-tough minded
-competitive
Evaluation
EACH
Evidence
-Gaucher, Friesen and Kay: dominant groups maintain dominance through skewing job adverts. Male dominated industry like engineering, adverts attract other men. Reference headstrong, rather than considerate and kind. Women feel not belong.
-Kemmelmeier: SDO correlates with discrimination. Associated with perceptions of guilt in rape trial only when dft black.
-Michinov Dambrun and Guimond showed indivs with SDO more inclined to employ people with lighter skin
-Louis et al: scales measuring personality like SDO don’t include items heavily affected by social attitudes or norms, these ignored in research. 72% disagreed white race was best race in Aus study but agreed with exclusion of asylum seekers. Social and individual factors
-Cohrs: relationship bet RWA and SD, big 5 personality dimensions and prej, RWA correlated w prej supporting Adorno
Comparisons and credibility
-Reductionist: don’t consider other factors explaining prejudice like competition or a separate group. Personality only cause
-RCT better as can manipulate v’s to test competition. Sherif - comp impacts prej.
-SIT: can manipulate if introduced separate group causes prej. Jane Elliot.
How good is the research for SDO?
-correlational: can find cause and effect, don’t know that personality causes prej just links with it. High f scale = high AP = high prej, 3rd factor like situational variables
