Social cultural Approach Flashcards
1 Assumption of Sociocultural Approach
Culture influences behavior
2 Assumption of Sociocultural Approach
Humans have both an individual identity and social identity
3 Assumption of Sociocultural Approach
Our behavior is influenced by others
Naturalistic [research method]
Observation in environments where the behavior is most likely to take place
Participant Observation [research method]
Researchers immerse themselves in a social setting for an extended period of time and observe behavior
Overt Observations [research method]
Requires the researcher to gain the trust of the observed party
Covert Observations [research method]
Used to observe groups that would oftentimes be hostile to an outsider
Social Identity Theory
A person does not have a single self, but multiple social selves that correspond to group membership
Social Cognitive Theory
Humans learn behavior through observation