Social consumer behaviour

Question 1

What is a social proof?

Answer 1

• ISI
• Copying others consumer behaviour bcs u believe they are right or they know more

Question 2

What is the bandwagon effect?

Answer 2

• NSI
• Copying others consumer behaviour to be liked or because many others are doing it

Question 3

What is the evaluation of the s approach consumer behaviour ?

Answer 3

• S— Practical applications can help change health related behaviour (signs next to lifts)
• W— Social proofs only work in specific cultures (collectivist more than individualistic)