Social change Flashcards

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1
Q

Social change

A

Occurs when whole societies adopt new attitudes and beliefs - e.g women’s rights, gay rights, climate change

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2
Q

Process of social change

A

1) Drawing attention - minority must draw attention to cause
2) Consistency
3) Deeper processing - people think deeper about cause
4) Augmentation principle - minority risk lives/engage in dangerous activities for cause
5) Snowball effect - Finally gain attention, minority becomes the majority
6) Social cryptomnesia - People have memory that the change occured but don’t know how it happened

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3
Q

Social change - evaluation - strength

A
  • Minority influence explains change
  • Researchers claim social change is due to type of thinking that minorities inspire
  • This thinking is wide rather than narrow - thinker actively searches for information and weighs up more options
  • Argues this leads to better decisions and more creative solutions to social issues
  • Shows why minorities are valuable
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4
Q

Social change - evaluation - limitation

A
  • Role of deeper processing
  • DP might not play a role in how minorities bring about social change
  • Research has shown that minority influence may create deeper processing if you don’t share their views - because we like to believe that other people share our views and think in the same way as us
  • When majority believes something different we are forced to think long and hard about their arguments and reasoning
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