social change

Question 1

Perkins + Berkowitz

Answer 1

social norms approach (majority influence). People alter behaviour to match perceived norms.

Question 2

Nolan

Answer 2

hung signs on doors saying most residents are trying to reduce energy usage. Hung signs on other doors saying to save energy but no mention of others. First group reduced usage. Support for social change due to minority influence

Question 3

Nemeth

Answer 3

majority only influenced by matters at hand not the central issue. Counter for majority influence.