social area Flashcards
defining principles & concepts of the social area
- other people in the environment influence our behaviour and thought processes
- all human behaviour occurs in the social context even the absent of others
- our relationship with others influences our behaviour and though processes
strengths of social area
- helps improve our understanding of human behaviour, particularly the extent to which it is affected by others
- extremely useful, has practical applications
- helps to bring psychology to a wider audience as the research explains real world events
- high in ecological validity, uses field experiments
weaknesses of social area
- findings may not be true for all time as social situations change over time
- may not be true for all places due to cultural differences
- socially sensitive as it is hard to stay within the ethical guidelines
- boundaries between social and cognitive area can become blurred
application of social area
conformity and obedience, social identity, attitudes, discrimination and stereotypes, the pro and anti-social behaviour
milgram aim
investigate the process of obedience by testing how far an individual will go in obeying an authority figure, even when command breaches moral code that a human should not hurt another person against their will
milgram research method
pre experiment (no IV).
controlled observation
Yale university
highly standardised procedure which made it replicable, adding to reliability.
milgram sample
40 men (20-50 years) from New Haven obtained through a newspaper advertisement and direct mailing (voluntary sample). they believed they were taking part in a study of memory and learning. paid $4.50.
milligram procedure
Participants were always given the role of teacher through affects lottery and saw the learner, an actor, strapped into a chair with non-active electrodes attached to their arms. Participants were given a trial shocker 45 volts to stimulate a genuine feel
the teacher then sat in front of an electric shock machine in the adjacent room and he had to conduct a pair word test on the learner and give them an electric shock of increasing intensity for every word answered wrong. The machine had 30 switches ranging from 15 to 450 volts in 15 Volt increasement
the learner produces set a predetermined response, giving approximately 3 wrong answers to every correct 1. At 300 volts the ‘learner’ made no further replies. if the teacher turned to the experimental for advice on whether or not to proceed the experimental responded with a series of full standardised prods.
The study finished when the teacher refused to continue aka was disobedient or reached 450 volts aka being obedient. The participant was then fully debriefed and introduced the learner so he could see that no harm had been inflicted.
milgram predicted results
14 final year psychology students at Yale predicted only an insignificant minority would go through to the end of the shock series, 1.2%.
milgram results
100% went to 300 volts
65% went to 450 volts
26 participants were obedient and 14 were disobedient.
many showed signs of extreme stress while administrating the shocks.
3 had uncontrollable seizures due to stress.
milgram conclusions
- the situation produced extremely strong tendencies to obey and situation generated extraordinary tension and emotional stress
- people obey because certain situational features lead them to suspend their sense of autonomy and become an agent of an authority figure.
- individual differences, such as personality, influence the extent to which people will be obedient.
bocchiaro aim
to show a wide gap between people’s predictions of their own and others degree of obedience and the actual behavioural outcomes
bocchiaro research methods
laboratory experiment (no IV so can be controlled laboratory experiment aka scenario study)
highly standardised which made it replicable and added to reliability
university of Amsterdam
bocchiaro sample
149 undergraduate students with 96 women and 53 men. mean age of 20.8 years. paid 7 euros or course credit. recruited by flyers posted in the uni (voluntary sample)
bocchiaro procedure
8 pilot tests were conducted
male Dutch experimenter would greet each participant, formally dressed and with a stern demeanour, proceeded with a request for the participant to provide a few names of fellow students and then presented a cover story.
experimenter then left the room for 3 mins in order to provide time for reflection on the action based decisions about to be made.
the participant was then told to be enthusiastic when writing the statement and not to mention the negative side effects - experimenter then left for 7 mins.
then they had 2 personality inventories (the HEXACO-PI-R test, and a measure of Social value orientation (SVO)) and the participant was probed for suspiciousness about the nature of the study.
then they were given a full debrief of the experiment (purpose, variable and hypotheses)
bocchiaro measures
complied = obedient
refused = disobedient
reported the experimenter’s questionable conduct to the research committee = whistleblowers
refused to comply with the previous request to write statement= open whistleblowers
originally complied = anonymous whistle blowers.
boccihiaro personality tests
interested in understanding whether the people who disobeyed or blew the whistle had personal characteristics that differentiated from those who obeyed. 2 psychometric tests were administered;
- HEXACO-PI-R, measures the 6 major dimensions of personality. for each there was 10 items, and in the self report form used in this study respondents were asked to indicate how much they agreed with each statement (1 strongly disagree - 5 strongly agree)
- Social Value Orientation (SVO), participants also completed a 9 item Decomposed Games measure. Based on the choices the participants made for each item, they could be classified as having either prosocial orientation, individualistic orientation or a competitive orientation in terms of the pattern of outcomes they generally prefer for themselves and others
bocchiaro predicted results
138 VU Uni students asked to imagine being in this research and asked ‘what would you do?’.
- 6% = obedient
- 9% disobedient
- 5% = whistleblowers
bocchiaro results
76.5% = obedient
14.1% = disobedient
9.4% = whistleblowers
no statistical differences were found in any of the 6 personality factors measured by the HEXACO-PI-R and no differences between groups in terms of SVO.
whistleblowers had more faith.
bocchiaro conclusion
behaving in a moral manner is challenging for people, even when this reaction appears to observers as the simplest path to follow.
piliavan aim
wanted to investigate the impact of helping behaviour of a number of different variables including; type of victim, race of victim, someone setting an example of helping behaviour, number of witnesses.
piliavan research method
field experiment (A to D trains of 8th Avenue New York subway between 59th St and 125th St, journey lasting 7 1/2 mins)
snapshot study with different participants each time over 2 months
4 IVs; type, race of victim, effect of a model, size of witnessing group.
6 DVs; frequency, speed, race, sex of helper, movement out of critical area, verbal comments by bystanders
piliavan sample
4,500 New York subway passengers who used subway between 11am-3pm on weekdays
variety of sexes, races (55% white, 45% black) and ages
opportunity sampling
piliavan procedure
Using a subway train that didn’t stop at a station for 7 ½ minutes, the observers watched and recorded data as the ‘emergency’ took place. The models were all white and of the victims 3 were white and 1 was black.
70 seconds after the train left the station the VICTIM pretended to collapse. He staggered forwards and collapsed. Until, he received help he lay on his back staring at the ceiling and waited for ‘help’. If no one ‘helped’, the ‘model’ helped the VICTIM off at the next stop.
The 4 possible situations included early model who helped after 70 seconds in the critical and adjacent area or the late model who helped after 150 seconds in the critical or adjacent area.
The victim was either acting drunk, ill/lame or black/white between 26 and 35. Observers recorded quantitative data of both recorded comments