Social Area Flashcards
(88 cards)
What does the social area focus on?
- The environment and how specific social cues and people within the environment can influence a person’s behaviour
What are the principles of the social area?
- How social context impacts how people behave
- Human behaviour us influenced by the situation as well as individual characteristics
Strengths of the social area:
- Real life relevance- useful, practical applications in a range of settings
- Brings psychology to a wider audience
- Ecologically valid, reliable, standardised
- Improves understanding of human behaviour
Weaknesses of the social area:
- Research can be socially sensitive
- Deterministic
- Society is always changing, results may not be valid over time
- Cultures differ in different places, results might not apply to everywhere
- Areas can be hard to distinguish
What is conformity?
Yielding to group pressure
What is obedience?
Complying with demands of an authority figure
What is the background of Milgram’s study?
- Jewish
- 25 years after the end of WW2
Who were the 3 people involved in Milgram’s study?
- The experimenter
- The learner
- The teacher
Who was the experimenter in Milgram’s study?
- 31 year old biology teacher
- Played legitimate authority figure
- Emotionless
- Stern
- Wore a lab coat
Who was the learner in Milgram’s experiment?
- Stooge (aware of study, was acting)
- 47 year old accountant
- Mr Wallace
- Irish-American
- Mild mannered and likeable
How were participants gathered in Milgram’s study?
- Volunteer sample
- Newspaper advert
- $4.50 paid
What did Milgram tell participants the study was about?
Memory and learning, end the effects of punishment on learning
What was the sample used in Milgram’s study?
- 40 males
- 20-50 years old
- Variety of jobs
- All from New Haven
- Volunteers
TRUE OR FALSE:
The participant had an equal chance of being the teacher or the learner in Milgram’s study.
FALSE
Participants drew paper from a hat, both papers said teacher, then Mr Wallace pretended his said learner so participant would always be teacher
What voltage was the sample shock given to the teacher in Milgram’s experiment?
45v
TRUE OR FALSE:
Mr Wallace said he was worried how the shocks would affect him as he had previously been struck by lightening in Milgram’s study.
FALSE:
Mr Wallace claimed to have a heart condition, and asked if this would be affected by the shocks
What did the experimenter tell participants of Milgram’s study if they asked about the shocks?
“Although the shocks may be painful, there is no permanent tissue damage”
How many volts did each shock in Milgram’s study increase by?
15v
Which prods did the experimenter in Milgram’s study use if the teacher hesitated?
- “Please continue
- “You have no other choice, you must go on”
- “Whether the learner likes it or not, you must go on until he has learned all the word pairs correctly”
TRUE OR FALSE:
100% of participants went up to 300v in Milgram’s experiment.
TRUE
What percentage of participants in Milgram’s study went up to the full 450v?
65% (26 participants)
How did participants of Milgram’s study react?
- 14 nervous laughter
- 3 seizures
- Sighs of relief, mopping brow etc.
What factors in Milgram’s study may have had an impact on obedience?
- Yale university is prestigious
- Volunteers
- Obligation
- Payment
- Gradual commitment
What is a whistle blower?
Someone who exposes a person or organisation engaging in unlawful or immoral activity