Social Area

Question 1

Strengths

Answer 1

Help us understand how our behaviour can be influenced by surroundings

provides explanations for behaviour

Research in natural environments

Question 2

Defining Principles

Answer 2

All human behaviour occurs in a social context and is often influenced by the actual, imagined or implied presence of others

other people and the environment influence our behaviour and thought processes

Question 3

Weaknesses

Answer 3

Deterministic

reductionist - doesnt take into account individual differences

Lots of ethical issues

Snapshot studies