Social Approach Flashcards
Describe Milgram’s Study
Aim: to test the hypothesis that ‘the Germans were different’, see how obedient people would be when it meant harming another person
Milgram advertised for volunteers to take part in a study on memory. 160 pps were eventually selected. Each participant was introduced to Mr Wallace (a confederate) and told that either they, or Mr Wallace would be randomly allocated the roles of either ‘teacher’ or ‘learner’. Mr Wallace was always the ‘learner’ who would receive an electric shock every time he got a memory question wrong (Mr. Wallace was in another room so could be heard but not seen). Shocks went up in 15v increments up to 450v marked ‘XXX’. The researcher & Mr Wallace followed a carefully scripted set of responses & prompts. At 180v Mr Wallace complained of a weak heart; at 300v he banged on the wall & demanded to be allowed to leave; at 315v he refused to answer & became silent.
Generalisability for Milgram’s Study
YES:
Pps had a diverse range of occupations, educational levels and ages.
Milgram found very similar results with female pps and cross-cultural results tend to be similar
NO:
> Pps were all white, US males.
RELIABILITY FOR MILGRAM’S STUDY
a standardised procedure was followed, I.e., the same script & verbal prompts were used for each participant.
RESULTS OF MILGRAM’S STUDY
100% went to 300v & 65% went to 450v.
Many of the pps repeatedly argued with the researcher BUT continued to obey.
CONCLUSION TO MILGRAM’S STUDY
Milgram concluded that the power of the social situation is a powerful determinant of behaviour – we are socialised from an early age to recognise authority and obey those with perceived power.
VALIDITY OF MILGRAM’S STUDY: POSITIVE
Milgram did his best to convince the naïve participants of the legitimacy of his research: he gave pps a small ‘sample’ shock, the equipment looked real and the cries of Mr Wallace seemed genuine
Behaviour of the pps suggested that they were showing signs of stress e.g. sweating and nervous laughter.
real life incidents e.g. Mai Lai, support the ecological validity of Milgram’s study. Sheridan & King carried out a similar study, pps thought they were shocking puppies, & similar results were obtained.
VALIDITY OF MILGRAM’S STUDY: NEGATIVE
VALIDITY OF MILGRAM’S STUDY: NEGATIVE
Orne & Holland (1968) suggest the situation is too strange to be credible for the pps, e.g., why was there a need for a ‘teacher’, if the research was really about memory, why couldn’t the researcher administer the shock? Also, as the ‘learner’ cried out in pain the researcher remained aloof & distant, leading the pps to suppose the ‘learner’ was not really suffering any harm.
Orne & Holland argued that the pps behaved in a nervous way to please the researcher.
Ecological validity: Giving electric shocks to strangers is not something likely to occur in real life. The study also took place in a lab experiment. Aronson & Carlsmith argue that Milgram’s research was high in internal validity but low in external validity.
Population validity: a volunteer sample was used, so pps may have been more compliant or more authoritarian in character.
ETHICS OF MILGRAM’S STUDY
Pps were deceived, but that was necessary to ensure experimental validity, although this meant they could not give informed consent.
Withdrawal was made difficult, but in real life situations it is often not easy to disobey & follow your conscience.
Pps were caused distress by the experience & the insight it gave them about their behaviour, however, they were fully debriefed & reassured that the shocks were not real & obedient pps were told that their behaviour was normal & disobedient pps were told that their behaviour was desirable. In this way Milgram attempted to make all the pps feel better about themselves.
Milgram sent out a questionnaire to over 1000 pps who had taken part in his studies & of the 92% who responded only 2% said they were sorry to have taken part.
GINA PERRY: MILGRAM REASSESSED
Perry found that Milgram’s research was not as well-controlled, reliable & profound as it seemed. She argues that Milgram manipulated his research to get the results he wanted.
Milgram’s study is famous for the result that 65% of pps went to 450v, however, this only happened in the first study of 24 variations. In over half of the other studies, 60% of people disobeyed.
There were also methodological problems with the experiment. The highly controlled laboratory study that Milgram described actually involved a large degree of improvisation and variation from one subject to another.
VARIATIONS OF MILGRAM’S STUDIES
Prestige - rundown office block – obedience levels dropped to 47.5%.
Responsibility: when the participant was not directly responsible for the shocks & someone else pressed the shock button, obedience rose to 92.5%. When the pp had to hold the learner’s hand on the shock plate obedience dropped to 30%.
Uniform – no lab coat - obedience fell to 20%.
Witnessing disobedience – a confederate pp refuses to go on at 150v, another stops at 210v, only 10% of naïve pps then obeyed the experimental instructions & carried on to 450v.
Proximity – phone study – obedience dropped to 22.5%, pps lied about increasing the voltage; obedience went back up when researcher returned.
ETHICAL ISSUES AND THE STUDY OF OBEDIENCE
Studies of obedience often involve deception, preventing participants giving informed consent, but this is often necessary to ensure experimental validity.
Participants may experience significant distress - they may find out quite negative things about themselves, I.e., they are prepared to cause harm to others.
Withdrawal is sometimes made difficult to simulate the effects of obedience in real life situations – but participants can be fully debriefed afterwards.
The benefits of the research to wider society may outweigh the ethical costs to the participants, i.e., finding out why even good people do horrible things in order to understand why atrocities are committed & prevent them from happening in the future.
MILGRAM’S AGENCY THEORY
Milgram argued that general tendency to obey those we perceive to have authority is a mechanism to ensure a stable society.
To run smoothly, hierarchical societies have evolved that require us to obey many social rules; keeping to these rules means that we have to give up some of our free will.
Obedience results in social order the majority of the time; however, there are times when obedience has led to horrific consequences.
To enable us to give up some of our free will we have evolved 2 states: autonomous & agentic.
The change from an autonomous to an agentic state is called agentic shift.
WE ARE SOCIALISED FROM AN EARLY AGE TO…
develop an agentic state. This process starts in the home, continues in school and into the workplace: to maintain order we obey parents, teachers and employers.
We use this agentic state to avoid moral strain. As a result the actions undertaken no longer affect our self-image.
THE POWER OF A PERCEIVED LEGITIMATE AUTHORITY FIGURE…
stems from his/her perceived position in a social situation, not their personal characteristics.
POSITIVE EVALUATION OF AGENCY THEORY
Experimental support is provided by Burger’s study.
Milgram & Hofling show how scientists & doctors are perceived as legitimate authority figures.
Brief conducted a study where US Business Students believed they were interviewing a candidate for a job, the majority were prepared to discriminate against black applicants, if they were told the company president wanted the job to go to a white person.
When Milgram debriefed pps, many reported that their behaviour was the responsibility of the experimenter & that they had not wanted to carry on the procedure (even thought they did). This provides evidence for the concept of displacement of responsibility.
Krackow asked 68 US nurses the last time they had disagreed with a doctor’s orders. Two factors emerged as influencing the nurses’ decision whether to obey or disobey: the most important factor was the authority of the doctor.
Face validity, e.g. My Lai
NEGATIVE EVALUATION OF AGENCY THEORY
Some argue that Milgram’s findings are not necessarily explained by being in an agentic state, but more by individual differences in personality, i.e., some pps were more cruel & sadistic. E.g., Zimbardo: ‘guards’ acted cruelly towards ‘prisoners’ despite the fact there were no obvious authority figure instructing them to do so.
Milgram claimed that people shift between autonomous & agentic states. However, Lifton says that this idea of rapidly shifting states fails to explain the very gradual transition in German doctors working at Auschwitz, who started as ordinary, caring medical professionals & turned into people who carried out horrific human medical experiments on helpless prisoners.
THE OBEDIENCE ALIBI: gives people an excuse for their awful actions: ‘I was just following orders’.
SOCIAL IMPACT THEORY
Developed by Latané
Focuses on social force; how values, beliefs, cognitions and behaviour change due to the actions or presence of others. When these social forces exert enough pressure to force people to change their behaviour, this is known as social impact.
Strength: how much power the individual perceives the source to have.
Immediacy: how recently the event occurred or whether there were intervening events
Number: the more people exerting pressures of the individual, the greater social force they will have.
SIT also says that the first source has the most social impact, but the second doesn’t generate as much pressure, and the third even less etc. e.g. being watched by one person would make you nervous, but being watched by 2 wouldn’t make you twice as nervous.
SIT EVALUATION
Milgram found that the presence of two disobedient pps lowered obedience in the naïve pp. This demonstrates the divisional effect of one source on many targets; the lessened ability to influence someone if they have allies.
SIT oversimplifies the nature of human interaction & ignores individual differences, i.e., some people might be more resistant to social impact, some are more easily persuaded.
SIT might be useful in predicting behaviour under certain conditions (predictive validity); however, it is more descriptive than explanatory. It does not explain why people are influenced by others, simply under what conditions they are more likely to be influenced.
WHAT SITUATIONAL FACTORS ARE INVOLVED IN OBEDIENCE?
Momentum of compliance Uniform Proximity Location/status Witnessing disobedience Personal responsibility
WHAT IS MOMENTUM OF COMPLIANCE?
Starting with small & trivial requests, the naive pp has committed themselves to the experiment. As the requirements of obedience increase, the pps feel obligated to continue, they have made a commitment; also they have already gone so far that stopping now may suggest they were wrong to start in the first place.
The fact that voltage gradually went up in 15v increments may exemplify this
This idea has face validity in the holocaust.
THE INFLUENCE OF CHARISMA
Charismatic leaders may enhance people’s tendency towards destructive obedience, e.g., Hitler & Stalin were regarded as charismatic leaders. Though charismatic leadership can also bring positive change, e.g. MLK.
House suggests that charismatic leaders have excellent communication skills, a high level of concern for the needs of their followers & mastery of impression management (making others see us as we wish them to see us.
THE INFLUENCE OF PERSONALITY/DISPOSITION
Authoritarian Personality: Adorno argued that the key to understanding extreme obedience lies in personality. He argued that people with an authoritarian personality have a tendency to be extremely obedient.
Adorno developed the fascist-scale. Individuals with a high F scale score, indicating an authoritarian personality, tend to be rigid thinkers who obey authority, see the world as ‘black & white’ & believe in strict adherence to social rules & hierarchies.
Locus of control: Internal locus of control believe that they control their fate, external believe in destiny and that they are out of control of their own fate. Milgram’s pps demonstrated locus of control when they chose whether to obey or not. Those who disobeyed showed internal locus of control and those who obeyed showed external.