Social Approach Flashcards
Define the social approach
Study’s individuals in a social context / behaviour is influenced by the actual, imagined or implied presence of others / culture + society influence behaviour / Obedience + prejudice
Key assumption 1
Effect of interaction between individuals / individuals affects each others behaviour / Agency theory suggest people are agents of society + behave to benefit their society / people help others - sends signals to other by the way you look + behave / obeying some not others / helping behaviour + body language + obedience
Key assumption 2
Effect of being in groups in society / people live within culture + society (where they are members of certain groups) - these experiences affects behaviour / e.g pupil or teacher at school / SIT suggest identifying oneself as part of a group can bring about prejudice against rival groups / members copy one another - crowds can become unruly / Prejudice + peer group pressure + crowd behaviour
Key assumption 3
Effect of social situation / social situation affects behaviour / e.g. evening out with friends you express your feelings on religion ….when in a business meeting in a different country would not comment
Agency Theory - Milgram (1973)
explain obedience shown in his earlier experiments / Agentic + autonomous state / Moral strain / social situation
Agency theory - states
Agentic state: agent of recognised authority, do not take responsibility or consequences for actions / Moral strain: negative feeling caused when doing something you feel is morally wrong but feel compelled to do it cause of the social situation / Autonomous state: free make own choices. control their actions, take responsibility
Agency theory - social situation
socialised to recognise, respect, obey recognised authority figure / do what they say when a recognised authority figure is present
Obedience
Blind obedience: carrying out the order without questioning / leads to destructive obedience
Destructive obedience: carrying out orders that cause harm to you and others
Prejudice + discrimination
Prejudice: a negative feeling towards an individual or group of people e.g. race / religion - Adolf Eichmann
Discrimination: acting on the prejudice e.g. race / religion - Adolf Eichmann
Social Identity Theory - Tajfel
Tajfel was a Jew who suffered in WW2 / To explain prej _ disrim / SIT suggests the simple act of grouping brings about prejudice / How you feel about yourself depends on your group / CIC + deindividuation
SIT - Social catergorisation
putting oneself into a group - group you belong to ‘in group’ not ‘out group’ e.g. Man U + Liverpool
SIT - Social Identification
taking on the norms of the group e.g. where the same colour clothes liverpool manchester
SIT - Social Comparison
members of one group compare themselves to those of other groups / in group made to be superior / out group made to be inferior e.g. Liverpool Manchester United calling the other losers
Deindividuation
The groups opinion and attitudes become your opinions and attitudes e.g. Liverpool Manchester
Evaluation of Agency theory - strengths
Has supporting evidence - Milgram (agentic, social situation…physical harm….65% obeyed)
Credible explanation - WW2, Adolf Eichmann / Abu Ghraib prison
Evaluation of Agency theory - weaknesses
Ignores dispositional reasons such as personality - some people more obedient than others - Adorno (more obedient depending on how they have been socialised)
To simplistic - more than two states / could be in both states at the same time
Evaluation of SIT - strengths
Supporting evidence - Tajfel minimal groups - grouping induced prejudice
Credible - mob mentality - footballers - Hillsborough
Evaluation of SIT - weaknesses
Simplistic - prejudice based on historical relationships rather than grouping
Supporting theory’s not ecologically valid - lab experiments - control - Tajfel
Milgram (1963) study of obedience - AIM
establish a base line measure of how obedient naive participants would be when order to administer increasingly intense electric shocks to an innocent victim
Milgram (1963) study of obedience - PROCEDURE
40 volunteers - newspaper ad (study of human memory) $4.00+car fee / Yale university / ppts + confederate - rigged draw = confederate learner + ppts teacher / shown equipment - shock generator 15v-450v + description - chair with straps + wired to generator / ppts read words to learner - every wrong answer = shock / learners response scripted + no shocks given / various point complained his heart was bothering him + refusal to continue – 315v went silent / verbal prods were given by the researcher / obedience measured = how far up generator ppts went
Milgram (1963) study of obedience - RESULTS
prediction = 140v / all ppts went to 300v / 14 stopped between 300v-375v / 65% (26) = 450v fully obedient
Milgram (1963) study of obedience - CONCLUSION
Social setting is powerful determinant of behaviour / socialised to recognise authority - react with obedience /