Social Approach

Question 0

What are the strengths of social approach?

Answer 0

1) provides information to explain how other people or situations have an affect on our behaviour.
2) provides high ecological validity as often field experiments are used.

Question 1

What are the main assumptions of social approach?

Answer 1

1) other people and the surrounding are major influences on an individual’s behaviour, thought process and emotions.
2) behaviour is influenced by two factors: other people and situations.

Question 2

What are the limitations of social approach?

Answer 2

1) If studied in lab conditions can create demand characteristics or experimenter bias.
2) can’t be generalised -poor external validity.
3) difficult to control extraneous variables (field experiment).
4) ethical concerns due to deception.
5) can be hard to measure social behaviour using quantitative data.