social Flashcards

1
Q

Hare Kris Society

A

reciprocity

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2
Q

door in the face

A

large request, then small request, reciprocity

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3
Q

nudges

A

no restriction, school canteen, enhance compliance

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4
Q

jonestown

A

cult, social proof and uncertainty, enhancing compliance, people’s temple

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5
Q

petrified forest national park

A

social proof uncertainty, enhacing compliance

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6
Q

scarcity

A

ehance compliance, special offer

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7
Q

elaboration likelihood model

A

central route, peripheral route

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8
Q

foot in the door

A

consistency, enhancing compliance, small request, then large reuqest

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9
Q

low ball techique

A

hidden cost after agreement, consistency, enhance compliance

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10
Q

cognitive consistency

A

try to maintain internal consistency

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11
Q

balance theory, who and what

A

Heider, we like people who think like is, odd number of positive relationships

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12
Q

Newcomb studies

A

male student in student housing, balance theory

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13
Q

Anson and Cope

A

Harsh experiment, ppl like nasty surperior, both hate their enemy

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14
Q

Implicit Association test, what

A

prove prejudical reaction might be automatic

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15
Q

LaPiere studies

A

Chinese couple

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16
Q

Wicker & Mischel

A

found: weak connection between attitude and behavior

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17
Q

how? improve a/b relationship

A
  1. less social influence
  2. be specific
    increase a/ strength
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18
Q

Leon Festinger

A

cognitive dissonance theory

19
Q

Cognitive dissonance theory

A

rationalism, discomfort of inconsistancy action, cognitive consistency based

20
Q

Leon Festinger & Carlsmith

A

insufficient justication & dissonance

participant lie about it being fun for $1 instead of $20

21
Q

Ben Franklin

A

borrow his enemies books, lower dissonace

ppl will like the ppl who ask for a favour

insufficant justification

22
Q

Jecker & Landy

A

participant who donate money like the experi more

23
Q

Aronson & Mills

A

female doing none/mild/secere sexual stuff

the harder it is, the more they found it interesting

24
Q

Zimardo

A

grasshopper, mean and nice police, eat more for mean police

25
Q

Painting studies (insufficent justification)

A

Amnesics & dissonance

love the one we picked more
hate the others we didn’t pick more

26
Q

cognitive dissonance require conscious awareness?

A

no

27
Q

Egan studies

A

Capchin Monkeys and M&M’s, dislike the blue colour even more (didn;t pick initially)

28
Q

Hovland (Yale)

A

Message learning persuadtion

29
Q

Message learning persuation

A

ACA

new incentives > old incentives

30
Q

Consideration

A

agreeing to request without a thought
eg. photocopy queue

31
Q

Sherif

A

Norm formation

Autokinetic illusion (spot light moved) (3 people)

32
Q

Autokinetic illusion

A

3 ppl estimate how much spot light moved
beginning: alone
then: group

Sherif

33
Q

Asch’s conformity studies

A

one participant , all are confederates

no punish/reward

34
Q

factors that change the Asch studies

A
  1. Group size
    2.one dissenter
    3.ppl experienced in non-conformity
    4.anonymity (doing experi alone)
35
Q

Milgram

A

Milgram’s obedience studies

36
Q

Milgram obedience studies

variation
what

A

cruel

first study

teacher and student

variation:

v1. victim’s distance
2.closeness and legitimacy
3.Institutional authority
4. someone else shock the student

37
Q

Burger

A

Burger obedience studies

38
Q

Burger obedience studies

what
differences

A

same as Milgram’s studies

differences:
1.stop at 150 volts
2. give rewards nonetheless

subject tried to disobey, but ineffective

The empathy test

39
Q

The empathy test

A

in Burger’s studies

Tried to disobey but ineffective

confusion & uncertainty increase conformity

release from responsibility

incremental involvement( foot in the door) increase volt step by step

40
Q

attractiveness of talker

high and low credibility of talker (fast or slow talker)

A

source variable

41
Q

repetition
fear (U-shape)
mere exposure

A

message variables

42
Q

self esteem of people
mood

A

Audience variables

43
Q

mere exposure

A

higher familiarity, like more, more persuaded

but burnout: repeat but add variation in ads (e,g stories)

44
Q

Zajonc

A

Mere exposure