Socia Influence

Question 1

What is conformity?

Answer 1

Type of social influence that describes how a person changes the attitude or behaviour in response to pressure

Question 2

What are the three types of social influence?

Answer 2

Compliance
Identification
Internalisation

Question 3

What is compliance?

Answer 3

Shallowest level
Person changes public behaviour, not private beliefs
Short term
Result of normative social influence

Question 4

Give an example of compliance

Answer 4

Saying you like a certain type of music because many other people like it however privately you hate it

Question 5

What is identification?

Answer 5

Middle level
Person changes, public behaviour and private beliefs. Only in presence of the group
Short-term change
Result of normative social influence 

Question 6

Give an example of identification

Answer 6

Deciding to become vegetarian, because your flatmates are vegetarian but when you walk past McDonald’s you get meat

Question 7

What is internalisation?

Answer 7

Deepest level
Change in public behaviour and private belief
Long-term
Result of informational social influence

Question 8

Give an example of internalisation

Answer 8

Converting to Christianity, and decided to go to church regularly