Socail Influence Flashcards

1
Q

Social roles

A

The parts people play as members of various social roles groups

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2
Q

Aim of zimbardos study

A

Do prison guards behave because they have sadistic personalities, or is it situation that creates such behaviour
Can people conform to become bad

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3
Q

Procedures of zimbardos study

A

25 male volunteers
Study into prison life
Randomly allocated prisoner or guard
Referred to by numbers
Supervised at all times
Given work shifts
Guards were allowed to make the rules up

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4
Q

Findings of zimbardos study

A

Expriment was slow at the first but guards soon changed their behaviour
They behaviour became a threat to prisoners psychological and physical health
Only 1/3 Enforced rules and punished them another 1/3 applied fair rules and helped prisoners
Most Guards were able to apply fair rules despite situational pressure to conform to a role

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5
Q

Draw backs of zimbardos study

A

Didn’t give informed consent
Participants Humiliated
Ends do not justify what they did to participants
Affect participants mental health mainly prisoners
People say it lacks realism (validity)

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6
Q

Conformity

A

Is yielding to group pressure (majority influence )

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7
Q

Compliance

A

Compliance is where an individual publicly , but not privately aggressive with the group . In order to gain approval and avoid ridicule . This is temporary and only shown in the presence of the group

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8
Q

Internalisation

A

Internalisation is where an individual accept the groups beliefs as their own . They change both their public and private views . It is permanent change as they continue to think this even when not in the group .

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9
Q

identification

A

Identification is where an individual publicly and privately accepts the majority influence . In order to gain acceptance . However doesn’t always privately agree with the majority group

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10
Q

Informationalsocial influence

A

Uncertain
Agree with majority and believe it’s right
Wnat to be right
Cognitive process
Public and private

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11
Q

Normative social influence

A

Agree with the opinion of the majority
Need for acceptance
Gain social approval /be liked
Emotional process
Public and private views differ - compaliance

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12
Q

Aim of aschs line study

A

was to investigate how social pressure from a majority group could influence and individual to conform
He wanted to see if participants would be pressured to answer incorrectly when confedrates did so it is their own perception would out weigh socail pressure

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13
Q

Method of aschs line study

A

Laboratory experiment with an independent group (8 people )which judge line lengths by saying out loud which comparison line (1,2,3) matched the standard line
Each group contained 1 participant and the rest confedrates ( real participant went last or close )
They did it 18 times and participants also did a version in isolation

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14
Q

Findings of aschs study

A

In teh control trail as the wrong answer was given 0.7% of the time
In the critical trails participants conformed to majority 31% of the time and 75% conformed at least once

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15
Q

Draw backs of aschs study

A

Group size
Socail support - when the was another person governing the right answer conformity rates dropped
Task difficulty
Lacks ecological validity
Not a naturalistic sistuation
Gender

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16
Q

Reasons why people conform

A

Distortion of perception- came to see the lines in the same way as the majority
Distortion of judgment - felt doubt about the accuracy of their judgment
Distortion of action - contained to trust their own judgment and perception but changed behaviour to avoid dissopraval

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17
Q

Minority influence

A

Is a form of socail influence in which the minority of people persuade others to adopt their beliefs

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18
Q

Factors which help the minority be noticed

A

Consistency
Commitment
Flexibility

19
Q

Moscovici study findings

A

Suggested that minorities can influence majorities
Indicates that minorities are much more receive when consistent

20
Q

Situational factors affecting obedience( def )

A

Explanations that focus on the influences that stem from the enviorment in which that individual is found

21
Q

Dispositional factors affecting obedience (def)

A

Explanation of individual behaviour caused by internal characteristics that reside within the individual personality

22
Q

Authoritarian personality

A

A collection of traits developed fork strict parenting
Conformist
Obedient towards people of perceived higher status

23
Q

Problems

24
Q

Miglrams study findings

A

Ordinary people are stonshingly obident to authority
Crimes are ordinary people obeying orders

25
Internal validity
The degree to which the observed effect occurred due to teh manipulated iv
26
Aim of milgrams study
To test the extent of humans willlingness to obey orders from authority figure
27
Procedure of milgrams study
Participants were told by an experimenter to administer increasingly powerful electric shocks to another person
28
Factors which affect obedience
Uniform Proximity Location
29
Agentic stage
A mental state where we feel no personal responsibility for our behaviour because we believe ourselves to be acting for an authority figure
30
Legtiamcy of authority
Explanation for obedience which suggests that we are more likely to obey people who we perceive to have authority over us
31
Autonomous state
Means to be independent or free Free to behave according to their own pricinples Feel sense of responsibility for their actions
32
Milgrams agentic shift
He found that when someone enter a hierarchy of authority the change from an autonomous state to a agentic state Some changes Blair from personally to an agent
33
Resistance to socail influence
The ability to withstand the socail pressure to conform to the majority or to obey authority
34
Locus of control
Refers to the sense we each have about what directs events in our lives
35
How does Social support boost resistance to social influence
Social support enabled people to resist conformity Individuals are more likely to resist when they have an ally who’s is also willing to oppose the authoritarian figure
36
Research support for loc
Milgrams baseline study Measured participants external and internal 37% of internals did not continue to the highest shock level Compared to 23% of externals
37
Other factors which affect how people resist pressures to conform
People are more willing to remain independent and moral Individuals differences - educational history and religion etc
38
Internal
I control my own destiny Tend to be leaders More likely to resist control from others More likely to blame individuals
39
External
Others control my destiny Good understanding Critical mind
40
Social change and socail influence
Si- this is the process by which the individuals and groups change each other’s attitudes and behaviours Sc- this occurs when whole societies adopt new attitudes, bellies etc
41
Conditions necessary for social change through minority influence
Drawing attention to the issue Minorities need to express their arguments consistently to be taken more seriously Deeper undertaking of the issue Snowball effect - when a minority catches momentum it becomes a majority view
42
Terrorism as an act of social change
A study states that The aim of terrorsim is to bring about social change when direct socail force is not possible
43
Social impact theroy
Social influence occurs when the combined effects of three factors are significant enough to: Strength - powerful, knowledge and consistent Immediacy -physical , social or psychological closeness of person providing influence Number of people