smad 101 exam 4

Question 1

most recent form of mass media?

Answer 1

internet

Question 2

Who is Tim Berners-Lee?

Answer 2

creator of the World Wide Web

Question 3

what is packet switching?

Answer 3

cuts messages into little pieces and send them along the easiest route to their final destination

Question 4

who is Paul baran?

Answer 4

designing military communication network in case of nuclear attack. created packet switching

Question 5

what is ARPA net?

Answer 5

Advanced Research Projects Agency. US military build. First nationwide packet-switching network.

Question 6

TCP

Answer 6

Transmission Control Protocol. controls how data is sent out on the internet

Question 7

IP

Answer 7

Internet Protocol - provide the address for each computer on the internet

Question 8

who is ray Tomlinson?

Answer 8

create email - being able to transfer from one system to another. also created @ symbol

Question 9

WWW 3 major components

Answer 9

URL, Hypertext Transfer protocol, and HTML

Question 10

First web browser?

Answer 10

mosaic

Question 11

broadband service

Answer 11

offers incredibly fast connections, subscribers are connected to net whenever their computer is turned on

Question 12

digital native

Answer 12

those that don’t have a legacy media component

Question 13

How did Tim Berners Lee feel about his creation of internet?

Answer 13

devastated at how his invention turned out and worked to decentralize it

Question 14

early web principles

Answer 14

equally accessible, access material from any type of computer, tool for interaction, no control over central web, free, etc

Question 15

web 1.0

Answer 15

creation of internet through 90s

Question 16

Web 2.0

Answer 16

corporate overlords - current web

Question 17

Web 3.0

Answer 17

coined by Gavin wood, open and decentralized, people have control over their data

Question 18

what makes social media social?

Answer 18

user generated content, comments, tagging, social networking, and customization

Question 19

social media platforms to know

Answer 19

Facebook, twitter, snapchat, YouTube, instagram, tik tok

Question 20

twitter

Answer 20

way to share thoughts, updates or reactions. RITUAL MODEL, owned by Elon musk

Question 21

facebook

Answer 21

created by mark zuckerburg, owned by meta

Question 22

Turin Test

Answer 22

created by Alan Turing and was a way to check for artificial intelligence

Question 23

atari

Answer 23

video game pioneer, song game, couldn’t keep up with development of games

Question 24

video games as mass media?

Answer 24

yes. they make money for media companies through sales and in game advertising

Question 25

advertising

Answer 25

any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor

Question 26

Local advertising

Answer 26

patterson encouraging to come buy a car

Question 27

national advertising

Answer 27

designed to build a demand for a nationally available product or service and that is not directing the consumer to local retail

Question 28

direct action messages

Answer 28

persuade to do specific action ex: we got a sale come buy the products

Question 29

indirect-action messages

Answer 29

build the image of and demand for a product without urging to take action

Question 30

advocacy ads

Answer 30

ex: political ads vote for this candidate

Question 31

public service ads

Answer 31

put out by ad council ex: smokey the bear

Question 32

process of advertising

Answer 32

client, ad agency, media, audience

Question 33

product placement

Answer 33

ex: showing apple products

Question 34

product integration

Answer 34

written into the script and plot "omg I need a new Samsung"

Question 35

hacker ethics

Answer 35

free access to all information contained on those computers

Question 36

going viral

Answer 36

democratization of media's status conferral power

Question 37

mobile advertising ID

Answer 37

unique ID on mobile devices that allowed advertisers to identify which device is accessing their information

Question 38

citizen journalism

Answer 38

reports on hyperlocal issues, such as neighborhood events

Question 39

cookies

Answer 39

digital trail. allowing websites to see where we have been and what not

Question 40

augmented reality

Answer 40

computer or smartphone adds online imagery in real time to photos or videos of real life

Question 41

pong

Answer 41

ping pong simulation that was the first commercially successful arcade video game

Question 42

esports

Answer 42

organized video game team competition for spectators

Question 43

importance of arcades in late 70s

Answer 43

gathering spot, pac-man, space invaders, donkey kong

Question 44

grand theft auto

Answer 44

worried with the amount of violence, in game advertising, deals with some music artists

Question 45

modernization

Answer 45

process of change from a society in which people's identities and roles are fixed at birth to a society where people can decide who they want to be

Question 46

economy of abundance

Answer 46

economy in which there as many or more goods available as there are people who want to or have the means to buy them

Question 47

open contract

Answer 47

arrangement that allows advertising agencies to sell space in any publication

Question 48

the big idea

Answer 48

goal of every advertising campaign - grab peoples attention

Question 49

brand image

Answer 49

image attached to a brand and the associated product that gives the product a personality or identity

Question 50

media planning

Answer 50

process central to a successful ad camping of figuring out which media to use, buying media at best rates,

Question 51

CPM

Answer 51

cost per thousand exposures to the target audience -- used in media planning evaluation

Question 52

zoned coverage

Answer 52

targets to specific region of a city or market

Question 53

VALS

Answer 53

a company's formula for tracking information with values and lifestyles

Question 54

clutter

Answer 54

number of commercials, ads, and interruptions that compete for consumer attention

Question 55

subliminal advertising

Answer 55

messages that are allegedly embedded so deeply in an ad that they can not be perceived consciously

Question 56

integrated marketing communication (IMC)

Answer 56

overall communication strategy for reaching key audiences