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smad 101 exam 4 Flashcards

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1
Q

most recent form of mass media?

A

internet

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2
Q

Who is Tim Berners-Lee?

A

creator of the World Wide Web

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3
Q

what is packet switching?

A

cuts messages into little pieces and send them along the easiest route to their final destination

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4
Q

who is Paul baran?

A

designing military communication network in case of nuclear attack. created packet switching

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5
Q

what is ARPA net?

A

Advanced Research Projects Agency. US military build. First nationwide packet-switching network.

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6
Q

TCP

A

Transmission Control Protocol. controls how data is sent out on the internet

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7
Q

IP

A

Internet Protocol - provide the address for each computer on the internet

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8
Q

who is ray Tomlinson?

A

create email - being able to transfer from one system to another. also created @ symbol

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9
Q

WWW 3 major components

A

URL, Hypertext Transfer protocol, and HTML

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10
Q

First web browser?

A

mosaic

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11
Q

broadband service

A

offers incredibly fast connections, subscribers are connected to net whenever their computer is turned on

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12
Q

digital native

A

those that don’t have a legacy media component

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13
Q

How did Tim Berners Lee feel about his creation of internet?

A

devastated at how his invention turned out and worked to decentralize it

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14
Q

early web principles

A

equally accessible, access material from any type of computer, tool for interaction, no control over central web, free, etc

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15
Q

web 1.0

A

creation of internet through 90s

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16
Q

Web 2.0

A

corporate overlords - current web

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17
Q

Web 3.0

A

coined by Gavin wood, open and decentralized, people have control over their data

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18
Q

what makes social media social?

A

user generated content, comments, tagging, social networking, and customization

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19
Q

social media platforms to know

A

Facebook, twitter, snapchat, YouTube, instagram, tik tok

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20
Q

twitter

A

way to share thoughts, updates or reactions. RITUAL MODEL, owned by Elon musk

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21
Q

facebook

A

created by mark zuckerburg, owned by meta

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22
Q

Turin Test

A

created by Alan Turing and was a way to check for artificial intelligence

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23
Q

atari

A

video game pioneer, song game, couldn’t keep up with development of games

24
Q

video games as mass media?

A

yes. they make money for media companies through sales and in game advertising

25
Q

advertising

A

any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor

26
Q

Local advertising

A

patterson encouraging to come buy a car

27
Q

national advertising

A

designed to build a demand for a nationally available product or service and that is not directing the consumer to local retail

28
Q

direct action messages

A

persuade to do specific action ex: we got a sale come buy the products

29
Q

indirect-action messages

A

build the image of and demand for a product without urging to take action

30
Q

advocacy ads

A

ex: political ads vote for this candidate

31
Q

public service ads

A

put out by ad council ex: smokey the bear

32
Q

process of advertising

A

client, ad agency, media, audience

33
Q

product placement

A

ex: showing apple products

34
Q

product integration

A

written into the script and plot “omg I need a new Samsung”

35
Q

hacker ethics

A

free access to all information contained on those computers

36
Q

going viral

A

democratization of media’s status conferral power

37
Q

mobile advertising ID

A

unique ID on mobile devices that allowed advertisers to identify which device is accessing their information

38
Q

citizen journalism

A

reports on hyperlocal issues, such as neighborhood events

39
Q

cookies

A

digital trail. allowing websites to see where we have been and what not

40
Q

augmented reality

A

computer or smartphone adds online imagery in real time to photos or videos of real life

41
Q

pong

A

ping pong simulation that was the first commercially successful arcade video game

42
Q

esports

A

organized video game team competition for spectators

43
Q

importance of arcades in late 70s

A

gathering spot, pac-man, space invaders, donkey kong

44
Q

grand theft auto

A

worried with the amount of violence, in game advertising, deals with some music artists

45
Q

modernization

A

process of change from a society in which people’s identities and roles are fixed at birth to a society where people can decide who they want to be

46
Q

economy of abundance

A

economy in which there as many or more goods available as there are people who want to or have the means to buy them

47
Q

open contract

A

arrangement that allows advertising agencies to sell space in any publication

48
Q

the big idea

A

goal of every advertising campaign - grab peoples attention

49
Q

brand image

A

image attached to a brand and the associated product that gives the product a personality or identity

50
Q

media planning

A

process central to a successful ad camping of figuring out which media to use, buying media at best rates,

51
Q

CPM

A

cost per thousand exposures to the target audience – used in media planning evaluation

52
Q

zoned coverage

A

targets to specific region of a city or market

53
Q

VALS

A

a company’s formula for tracking information with values and lifestyles

54
Q

clutter

A

number of commercials, ads, and interruptions that compete for consumer attention

55
Q

subliminal advertising

A

messages that are allegedly embedded so deeply in an ad that they can not be perceived consciously

56
Q

integrated marketing communication (IMC)

A

overall communication strategy for reaching key audiences

57
Q
A

smad 101 (1 decks)

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