slide 9 Flashcards
what are the characteristics of a monopoly
- single seller
- no close substitute
- price-maker
- extreme entry barriers
What are the three types of barriers of entries a monopoly can have
- natural, fixed costs are so large that firms naturally can’t enter
- legal, patient protection
- ownership, the monopoly controls the materials needed for production
what is a natural monopoly
a market where one firm is able to supply the entire market at the lowest possible cost in comparison to multiple firms
This is typically due to large fixed costs.
how do legal barriers create a monopoly
various ways
- public franchise, like canada post
- government license to operate, like law/medicine license
- government allows monopoly power
- patent or copy rights
There are two types of monopoly price-setting strategies.
what are they and briefly describe them
- single price monopoly: sell each unit of good at the same price to all the customers
- price discrimination: selling units of good at different prices to different demographics (ie. movie tickets: child, elder, adult)
how can a monopoly sell a larger output?
keep in mind that the demand for the monopoly is equivalent to the demand of the market, since it is the only supplyer
they must lower the price
if a monopoly is single price, what is the relationship between its marginal revenue and price
MR is the change in total revenue from one more good sold
price is the amount a good is sold for
for a single-price monopoly the MR < P at each level of output
does marginal revenue in a monopoly = price?
no, it is not the same as in a perfectly competitive market
true or false, the MR curve is always less than the D curve
true
how does the TR of a single price monopoly change depending on the elasticity vs inelasticity of a graph
if demand is elastic (upper portion of the demand curve), a cut in price will increase demand and total revenue.
if demand is inelastic (bottom portion of the demand curve), a cut in price will decrease total revenue
when will a single price monopoly make the most money
when it is operating at the unit elastic portion of demand,
if we are in elastic, we will make more by lowering price
if we are inelastic we will make more by increasing prices
therefore the total revenue is max when MR = 0
will a firm every produce at an output where demand will be inelastic? why?
no, because they could increase total revenue by just decreasing output
what is the profit maximizing quantity for a monopoly
where MR = MC
what are the pros and cons of having a monopoly
cons
- consumers face higher prices
pros
- monopolies have incentive for product innovation
true or false: the profit maximizing point it equal to the market equalibrium
false: the profit maximizing point will produce less output for a higher price than the actual market equalibrium