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Graphic Design > Slater Lochiel > Flashcards

Slater Lochiel Flashcards

1
Q

component

A

each of the elements placed within a composition: headline, sub headline, captions, copy, byline, photos, typography, banners, images,links

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2
Q

composition

A

the way in which components of a sign are visually combined and arranged to create a final product

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3
Q

concept

A

abstract elements of themes, connotation,message and style

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4
Q

alignment

A

the lining up of components with each other base on the edges or guides within a composition

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5
Q

flow

A

guides a viewer through a composition by the placement of composition

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6
Q

direction

A

the management of the movement of components within a composition

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7
Q

placement

A

the position of items on a spread. Placement of elements within a phrase/spread determines the spatial relationship between elements and determines their relevance and significance

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8
Q

harmony

A

visual harmony means agreement between elements and is a key component to developing the theme and visual appearance in a composition

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9
Q

unity

A

the feeling of harmony between components of a composition, creating a sense of completeness

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10
Q

balance

A

the distribution of the components of a composition giving it a stable feel or appearance. It may be symmetrical, asymmetrical, or radical

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11
Q

proportion

A

the relative size and scale of components of a composition that create a feeling of unity; the relative size of all components to the whole composition

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12
Q

scale

A

the relative size of one component to another

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13
Q

grouping

A

elements that are unified as a whole based on proximity,similarity ,continuation or alignment

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14
Q

poximity

A

the grouping of objects based on their closeness to one another

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15
Q

rhythm

A

the repetition or alternation of components within a composition

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16
Q

division

A

the use of white or negative space to separate or distinguish components in a composition

17
Q

contrast

A

differences in color,shape,location or relationship that compares/creates differences in a composition

18
Q

emphasis

A

a component that stands out in a composition an draws a viewers attention

19
Q

value

A

the measure of lightness and darkness in composition

20
Q

spatial relationships

A

the relationship of all components with a composition and their position within space

Graphic Design (1 decks)

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