S.influence Flashcards
who proposed the 3 types of conformity
Kehlman ‘58
research support for normative influence
Linkenbach and Perkins’03
-peers exposed to message that majority don’t smoke..less likely to
Research support for informational
Wittenbrink and Henley’96
- african Americans
Weakness for Normative…
Nolan et al ‘ 08
-energy conservation study
key study of conformity
Asch ‘56
- 123 US male undergraduates
- all but 1 confederates
- seated around table, asked which of the 3 lines matched the standard line
- took turns..real participant answered second to last
- 12/18 critical trials told to give wrong answer
- 33% said same answer as confederates
- 1/4 never conformed
strengths for Asch’s study
- conducted experiments..high control variable..able to manipulate variables..contributed to our understanding of conformity
- practical applications- problems such as jury/decision making process.. first vote is 95% of outcome..conformity is bad for group decisions
ethical issues for Asch’s study
told it was a talk of visual perception..decieved thus not full consent ..lacks validity so could not give full consent
- of Asch.. Smith et al ‘06
culture affects conformity average conformity rate: Individual culture- 25% Collectivist- 37% perhaps higher..viewed more favourably in binding communities together
Asch- group size stats
1 or 2 confederates - little
3- 30%
3+ -did not increase
unanimity- support of a confederate
33%-> 5.5%
key study to conformity for social roles
Zimbardo ‘73 SPE
procedure for Zimbardo’s SPE
- mock prison
- wanted to see if brutality of guards was bc of personality or conformity to social role
- 24 most stable volunteers
- randomly allocated guard or prisoner
- inc realism- prisoners were arrested at home, de-individualised, referred to as numbers
- officers given uniform, mirrored glasses(hide emotions)
findings for Zimbardo’s study
- guards became abusive..woke them up middle of night to clean toilets with hands
- symptoms after 2 days..rebelled
- 5 had to be released
- terminated after 6 days
+Where was the same social effect as SPE seen at?
Abu Ghraib ‘ 04.. US soldiers tortured Iraqi prisoners..misused the power that was associated with the assigned role
+ ethical issues of SPE
- met guidelines of the Stanford uni ethics committee
- ppl debriefed for several years..found no lasting effects
-ethical issues of SPE
Z was too involved in the study..psychological harm..emotionally distressed
-____ claims conformity to role is not automatic
Haslam and Reicher ‘12
- found guards did small favours for prisoners
- didn’t harass
- chose to behave rather than conform
- SPE - contradicting research by ________
Haslam and Reicher ‘06
- BBC
- prisoners worked together collectively and challenged authority
- guards failed their role
- power shifted
- in SPE, guards didn’t conform to their roles..more like a shared social identity
situational variables affecting obedience
proximity
location
uniform
proximity -obedience..
1) obedience rate if teacher and learner were in the same room?
2) obedience rate if experimenter gave orders over the phone?
1) 40%
2) 21%
The obedience rate if Milgram’s experiment was in an office(no connection to Yale)
48%
Key study for obedience
Milgram ‘63
how many participated in Milgram’s study
40 participants
what were the (false) aims told to the participants of Milgram’s study
how punishment affects learning
procedure of Milligram’s study
- 2 confederates: experimenter and the learner and one real participant
-drew lots..who would be teacher/learner..teacher was always the real participant - word pairs..if wrong= teacher would give shock to learner
15-450 V
-300 v->banging on walls
-31+ volts-> said nothing
how many participants stopped before 300 V in Milgrams study?
none
how many carried on to 450 V in Milligram’s study?
65%
Milgram asked college students prior to study to predict..what volt did the think the participants would stop at ?
150 V
+supporting evidence for uniform (situational variable)
Bushman ' 88 asked people either as police officer/beggar/business executive to give money to researcher for a parking ticket .... officer- 72% beggar- 52% business exec- 48%
+ for obedience
a study showing real life authority relationships
(good external validity)
hofling’66
- nurses told over phone by unknown doctor to prescribe medication
- 21/22 obeyed
- generalised
+obedience- Milligram’s study can be applied today
______ found levels of obedience similar to Milgram’s
Burger ‘09
ethical issues for Milgram’s study?
decieved..not true aims of study..impossible to make a informed decision
- for obedience
individual differences.. underestimated importance of individual differences..common assumption that women would be more obedient than men
_______ studied 9 replications of M’s study w/ male+female participants..8/9 found no evidence of gender differences
Blass’99
what is agent state
when a person see’s themselves as an agent carrying out another persons wishes
what is agentic shift
autonomous state(responsible for actions)-> agent
Why do people see themselves as agents?
- positive self image of one self
- guilt free as they’re not responsible
what is binding factors?
these allow people to ignore effects of behaviour..reduce moral fear
-shift responsibility to their victim/deny what they did
what is legitimate authority
someone who is perceived to be in a position of social control within a situation
- authority is agreed by society
- give up independence to them a we trust them