Simulated Objection Overcoming Flashcards
‘Your CNC machines are too expensive for our budget.’
LAER Model
Salesman: ‘I completely understand your concern. Budget is important. Could you tell me more about your budget constraints?’ Shop Owner: ‘We have a tight budget this quarter.’ Salesman: ‘What if we could offer financing options to make it more manageable?’ Shop Owner: ‘That could work. Tell me more.’
‘I’m not sure about the reliability of your machines.’
LAER Model
Salesman: ‘I hear that reliability is a key concern for you. Can you share specific worries you have?’ Shop Owner: ‘We’ve had issues with machines breaking down in the past.’ Salesman: ‘Our machines have a 99% uptime guarantee and 24/7 support. Does that address your concern?’ Shop Owner: ‘Yes, that definitely helps.’
‘We don’t need new equipment right now.’
LAER Model
Salesman: ‘I understand that timing is crucial. What’s your current production capacity?’ Shop Owner: ‘We’re at full capacity but managing.’ Salesman: ‘Have you considered how new equipment could improve efficiency and output?’ Shop Owner: ‘I haven’t, but I’m open to learning more.’
‘Your machines are too complicated for my team.’
FEEL, FELT, FOUND
Salesman: ‘I understand how you feel. Other shop owners felt the same way initially, but they found that our comprehensive training made the transition smooth.’
‘The initial investment is too high.’
FEEL, FELT, FOUND
Salesman: ‘I know how you feel about upfront costs. Many clients felt that way, but they found that the ROI within a year justified the investment.’
‘I’m worried about the maintenance requirements.’
FEEL, FELT, FOUND
Salesman: ‘I completely understand your concern. Others felt similarly, but they found our machines are low-maintenance and we offer excellent support services.’
‘Your delivery times are too long.’
CRC Technique
Salesman: ‘Just to clarify, you’re concerned about the 8-week delivery period, correct?’ Shop Owner: ‘Yes, we need the machine sooner.’ Salesman: ‘We can expedite the process to deliver in 4 weeks. Does that work for you?’ Shop Owner: ‘That would be much better.’
‘I’ve heard negative reviews about your after-sales service.’
CRC Technique
Salesman: ‘Can you tell me where you heard that?’ Shop Owner: ‘A colleague mentioned it.’ Salesman: ‘We actually have a dedicated support team with a 95% satisfaction rate. Does that ease your concern?’ Shop Owner: ‘Yes, that helps.’
‘The software seems outdated.’
CRC Technique
Salesman: ‘So you’re concerned about the software’s currency, is that right?’ Shop Owner: ‘Exactly.’ Salesman: ‘We release updates quarterly, and the latest version was released last month. Does that address your concern?’ Shop Owner: ‘Yes, it does.’
‘Your competitor offers a better warranty.’
LACE Method
Salesman: ‘Thank you for mentioning that. Could you share the details of their warranty?’ Shop Owner: ‘They offer a 3-year warranty.’ Salesman: ‘We offer a 5-year warranty along with free annual maintenance. Does that provide better value for you?’ Shop Owner: ‘Yes, that sounds better.’
‘I’m not familiar with your brand.’
LACE Method
Salesman: ‘I appreciate your honesty. What concerns do you have about trying a new brand?’ Shop Owner: ‘I’m worried about quality and support.’ Salesman: ‘We have over 1,000 satisfied clients and 24/7 customer service. Would you like to see some testimonials?’ Shop Owner: ‘That would be helpful.’
‘The machine is too large for our workshop.’
LACE Method
Salesman: ‘Thanks for bringing that up. Can you tell me the dimensions of your space?’ Shop Owner: ‘We have limited floor space.’ Salesman: ‘We offer a compact model that might fit your needs. Shall we discuss that option?’ Shop Owner: ‘Yes, let’s do that.’
Objection: ‘Price is too high.’
Salesman: ‘I understand that price is a concern. Let me show you how the long-term savings offset the initial cost.’
Objection: ‘Not sure if we need this now.’
Salesman: ‘Timing is important. Let’s discuss how this investment can benefit your current operations.’
Objection: ‘We prefer another brand.’
Salesman: ‘Brand loyalty is valuable. Can I share how our features compare and perhaps exceed what you’re used to?’
Objection: ‘We don’t have issues with our current machines.’
Salesman: ‘Could you tell me about your current machine performance?’ Shop Owner: ‘They’re working fine.’ Salesman: ‘What if you could increase efficiency by 20%?’ Shop Owner: ‘That would be great.’ Salesman: ‘Our machines can help you achieve that.’
Objection: ‘Our production rate meets our needs.’
Salesman: ‘What’s your current production rate?’ Shop Owner: ‘100 units per day.’ Salesman: ‘Have you calculated the revenue increase if you produced 120 units?’ Shop Owner: ‘We’d earn more.’ Salesman: ‘Our CNC machines can help you get there.’
Objection: ‘We don’t have the budget for upgrades.’
Salesman: ‘What challenges does your current budget present?’ Shop Owner: ‘We need to control costs.’ Salesman: ‘Have you considered how increased efficiency could improve your bottom line?’ Shop Owner: ‘That’s a good point.’
Objection: ‘We’re satisfied with our current equipment.’
Salesman: ‘What do you like about your current equipment?’ Shop Owner: ‘It’s reliable.’ Salesman: ‘Are there any areas where you wish it performed better?’ Shop Owner: ‘It could be faster.’ Salesman: ‘How does the slower speed affect your business?’ Shop Owner: ‘We sometimes miss deadlines.’ Salesman: ‘Would faster equipment help you meet your deadlines?’ Shop Owner: ‘Absolutely.’
Objection: ‘Upgrading is not a priority.’
Salesman: ‘What priorities are taking precedence right now?’ Shop Owner: ‘Expanding our client base.’ Salesman: ‘How would improved production capacity aid in that expansion?’ Shop Owner: ‘We could take on more orders.’ Salesman: ‘Our machines can help increase your capacity.’