Signs and meanings/ cinematic technique Flashcards
According to de Saussure, signs are composed of:
*Signifier- physical
*signified- mental
Literal and primary meaning of word or object
Denotations
Ideas or feelings association with word or object
Connotations
CS Pierce three terms
- Icon- signifier physically resembles signified
- signifier and signified are culturally related
- index- signifier is caused by the signified
A smoke caused by fire
Index
Flowers and Panagbenga festival
Symbol
Bicycle depicts a bycicle
Icon
7 elements of design
*line
*shape
*space
*color
*texture
*framing
*typography
The connection between two points. Guides where you are supposed to look. Used to frame and emphasize other design
elements. Creates a sense of movement.
Line
an area enclosed by an outline. The outline can be created by actual lines or differences in color. They can take on
numerous forms, but they are characterized by their boundaries, which are created by lines or their surroundings.
Shape
An area enclosed by an outline. The outline can be created by actual lines or differences in color. They can take on
numerous forms, but they are characterized by their boundaries, which are created by lines or their surroundings.
Color
The area between elements. Shapes can be used to create other shapes by utilizing the empty spaces left in the
background. The space in between, or rather what is blank, creates another image entirely if done correctly.
Space
When textures of real-life objects are recreated digitally to use in images, they can evoke certain feelings, or create
character. Creates a three-dimensional feel to a two-dimensional piece of artwork.
Texture
Refers to the typefaces or fonts utilized in the design. Not just informative but can also provide a design with striking
visuals if done correctly.
Typography
Used to highlight certain design elements by surrounding them and separating them from the background.
Can be used to crop images in ways to draw attention to it.
Principles of Design
Principle of Balance
Refers to the equal and tasteful distribution of design element
Framing