SI: 4, Minority Influence & Social Change

Question 1

what is minority influence

Answer 1

when members of a majority group are converted to the views of a minority, influenced by consistency, commitment & flexibility

Question 2

whats consistency

Answer 2

repeating the same message over tume (diachronic consistency) & all group members saying same thing (synchronic consistency), means majority more likely to condier minority position

Question 3

whats commitment

Answer 3

if minority is willing to suffer for their views majority will take their ideas more seriously (augmentation principle)

Question 4

whats flexibility?

Answer 4

minority needs to consider valid counterarguments to show they are reasonable by slightly compromising, encourages majority to move closer to minority position

Question 5

whats the snowball effect?

Answer 5

the rate of conversion from majority to minority gradually increases until the minority becomes the majority and social change has occurred

Question 6

whats social change?

Answer 6

when a view held by a minority group challenges the majority view & is eventually accepted, whole societies adopt new attitudes, beliefs, behaviours

Question 7

whats social crypto-amnesia?

Answer 7

society adopts ideas from minority group & the sacrifices made by minority are forgotten overtime