short run Flashcards

describe how profit is maximized in the short run using the total revenue/total cost or marginal revenue/marginal cost approaches

1
Q

firm has fixed plant and maximize profits or minimizes losses by adjusting output

A

short run

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2
Q

output can be adjusted only through changes in amount of variable resources it uses

A

short run

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3
Q

the perfectly competitive firm makes two decisions in the short run

A

whether to produce or to shut down

-if the decision is to produce, what quantity to produce

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4
Q

firm should produce that output which maximizes its profits or minimizes its loss

A

where TR curve exceeds TC curve by largest amount

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5
Q

Short run profit maximization

A

two approaches

  • total-revenue-total cost approach
  • marginal revenue- marginal cost approach
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6
Q

total revenue total cost approach

A
  • should the firm produce?
  • what quantity should be produced?
  • what profit or loss will be realized?
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7
Q

Produce in the short run if it can realize

A

1-a profit (or)

2-a loss less than its fixed costs

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8
Q

shutting down the firm does not eliminate all costs

A

fixed costs must be paid even if all output ceases

  • if a firm makes losses, it cannot pay all its fixed costs and its variable costs
  • the firm will lose less by shutting down if losses from continue production exceed fixed costs
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9
Q

MR = MC Rule

A

MR = MC profit maximization in all markets

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10
Q

Competitive markets maximize at….

A

P = MC

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11
Q

MR=MC rule

A

firm will maximize profits or minimize losses by producing at the point at which MR = MC in short run

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12
Q

Each firm adjusts output until price =

A

MC

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13
Q

each firms’ supply curve slopes upward as does market supply curve

A

..

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14
Q

higher product prices and MR encourage purely competetive firm to expand output

A

short run

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15
Q

changes in price of variable inputs or technology will shift MC curve

A

short run

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