Short Questions Flashcards
whats meant by the term ‘Publics’?
> the individuals, groups or organisations that a company must communicate with, they are the target audience.
E.g customers, suppliers Employees etc.
what is meant by Social Listening
the process of identifying and assessing what is being said about the company, individual, product or brand on social media
What is the ‘Mexican Statement’ and why is it significant
definition of what the practise of public relations entails. its significant to pr because it was drawn up at the first ever world assembly of PR associations in Mexico 1978
Who was Ivy Ledbetter Lee, what does he have to do with PR
former U.S journalist
one of the founding fathers of modern PR
by introducing principles - such as Tell the truth, provide accurate facts and ensure PR Professional has access to top management.
his Declaration of Principles accompanied all press statements and his methods were later copied by other pr professionals
What was the Code of Lisbon and who is expected to follow it
European code of professional practise, adhered to by member’s of the Public Relations institute of Ireland
Companies normally participate in exhibitions for 2 reasons, which are?
> to SELL their product/ maintain a strong presence in the market
> to educate and inform the public about what they do
what is Wish Image
what a company would like to be true to itself e.g ;it wishes that it could be the biggest in the field. the wish needs to be identified and moved from being a wish to a goal that a company can make steps towards achieving
What is a press release
is a written or communication directed at members of the news media for purposes of announcing something claimed as having news value.
a press release provides reporters with the basics they need to develop a news story
in news writing what is meant by Inverted Pyramid
Inverted Pyramids is a style of writing that stipulates that the information provided is given in order of importance.
Newsworthy part of the story should be summarised in opening paragraph followed by an expansion of this info
PR budget of 4 elements. Name them
Bought in service
Services provided in house
State taxes
difference between charity and sponsorship
Charity - corporate charitable donations are usually given without seeking publicity or reward, there is no commercial reward
Sponsorship - is undertaken with the aim of a quantifiable return on the investment
what is Multiple Image
refers to the fact that different public’s have different images of the same company. People develop an image of a company based on their dealings with it.
explain the difference between quantitative and qualitative research
Quantitative - evaluation means measuring by numbers, it is numeric. e.g more job applications; higher percentage response
Qualitative - non-numeric data, the evaluation focuses on the content. e.g quality of the job applications
who was Edward Bernays
Sigmund Freuds nephew
one of the Pioneers of modern pr who persuaded millions of women in the U.S to take up smoking with his ‘Torches of Freedom’ campaign
what does Mirror Image mean
what companies and individuals believe to be true of themselves. mirror image may or may not be true.
Companies can sometimes be guilty of believing that they have an image that is far from reality
